Optimizing E-mail for mobile devices

1. A method comprising:

causing an initial e-mail message to be displayed within an e-mail client on a mobile device, the initial e-mail message comprising a selectable link corresponding to a website action that can be performed on a social network website, the website action comprising a social network service operation that affects content of the social network website; and

configuring, by a machine having a memory and at least one processor, the selectable link to cause a performance of an e-mail action corresponding to the website action via the e-mail client without navigating to the social network website based on a user selection of the selectable link within the e-mail client, the selectable link being configured to generate a new e-mail message within the e-mail client in response to the user selection of the selectable link, the new e-mail message comprising action content corresponding to the performance of the website action on the social network website, the generating of the new e-mail message comprising inserting pre-selected text into a body field of the new e-mail message, the pre-selected text having been defined and included in source code of the initial e-mail message, the source code comprising one or more instructions in a computer programming language.

2. The method of claim 1 , wherein the initial e-mail message comprises a non-mobile link configured to cause a performance of the website action on the social network website via a navigation to the social network website, and the method further comprises:

including a mobile link in the initial e-mail message, the mobile link being configured to cause the performance of the e-mail action via the e-mail client; and

including a Cascading Style Sheets (CSS) pseudo-element in CSS rules for the initial e-mail message, the CSS pseudo-element being configured to generate mobile content associated with the mobile link.

3. The method of claim 2 , wherein the CSS pseudo-element comprises an :after selector or a :before selector.

4. The method of claim 2 , wherein the non-mobile link comprises a desktop link.

5. The method of claim 2 , further comprising including a first CSS attribute selector in the non-mobile link and a second CSS attribute selector in the mobile link.

6. The method of claim 2 , further comprising including at least one CSS attribute selector in the CSS rules for the initial e-mail message.

7. The method of claim 1 , wherein the mobile device comprises one of a smart phone, a tablet computer, and a wearable computing device.

8. A system comprising:

a memory;

at least one processor coupled to the memory; and

an e-mail optimization module, executable by the at least one processor, configured to:

cause an initial e-mail message to be displayed within an e-mail client on a mobile device, the initial e-mail message comprising a selectable link corresponding to a website action that can be performed on a social network website, the website action comprising a social network service operation that affects content of the social network website; and

configure the selectable link to cause a performance of an e-mail action corresponding to the website action via the e-mail client without navigating to the social network website based on a user selection of the selectable link within the e-mail client, the selectable link being configured to generate a new e-mail message within the e-mail client in response to the user selection of the selectable link, the new e-mail message comprising action content corresponding to the performance of the website action on the social network website, the generating of the new e-mail message comprising inserting pre-selected text into a body field of the new e-mail message, the pre-selected text having been defined in source code of the initial e-mail message, the pre-selected text having been included in the source code of the initial e-mail message, the source code comprising one or more instructions in a computer programming language.

9. The system of claim 8 , wherein the initial e-mail message comprises a non-mobile link configured to cause a performance of the website action on the social network website via a navigation to the social network website, and the e-mail optimization module is further configured to:

include a mobile link in the initial e-mail message, the mobile link being configured to cause the performance of the e-mail action via the e-mail client; and

include a CSS pseudo-element in CSS rules for the initial e-mail message, the CSS pseudo-element being configured to generate mobile content associated with the mobile link.

10. The system of claim 9 , wherein the CSS pseudo-element comprises an :after selector or a :before selector.

11. The system of claim 9 , wherein the non-mobile link comprises a desktop link.

12. The system of claim 9 , wherein the e-mail optimization module is further configured to include a first CSS attribute selector in the non-mobile link and a second CSS attribute selector in the mobile link.

13. The system of claim 9 , wherein the e-mail optimization module is further configured to include at least one CSS attribute selector in the CSS rules for the initial e-mail message.

14. The system of claim 8 , wherein the mobile device comprises one of a smart phone, a tablet computer, and a wearable computing device.

15. A non-transitory machine-readable medium embodying a set of instructions that, when executed by a processor, cause the processor to perform operations, the operations comprising:

causing an initial e-mail message to be displayed within an e-mail client on a mobile device, the initial e-mail message comprising a selectable link corresponding to a website action that can be performed on a social network website, the website action comprising a social network service operation that affects content of the social network website; and

configuring the selectable link to cause a performance of an e-mail action corresponding to the website action via the e-mail client without navigating to the social network website based on a user selection of the selectable link within the e-mail client, the selectable link being configured to generate a new e-mail message within the e-mail client in response to the user selection of the selectable link, the new e-mail message comprising action content corresponding to the performance of the website action on the social network website, the generating of the new e-mail message comprising inserting pre-selected text into a body field of the new e-mail message, the pre-selected text having been defined in source code of the initial e-mail message, the pre-selected text having been included in the source code of the initial e-mail message, the source code comprising one or more instructions in a computer programming language.

16. The non-transitory machine-readable medium of claim 15 , wherein the initial e-mail message comprises a non-mobile link configured to cause a performance of the website action on the social network website via a navigation to the website, and the operations further comprise:

including a mobile link in the initial e-mail message, the mobile link being configured to cause the performance of the e-mail action via the e-mail client;

including a CSS pseudo-element in CSS rules for the initial e-mail message, the CSS pseudo-element being configured to generate mobile content associated with the mobile link;

including a first CSS attribute selector in the non-mobile link;

including a second CSS attribute selector in the mobile link; and

including at least one CSS attribute selector in the CSS rules for the initial e-mail message.