Prediction of Vehicle Transactions and Targeted Advertising Using Vehicle Telematics
A method of generating targeted advertisements includes receiving vehicle information, such as vehicle diagnostics information, from on-board devices installed in vehicles. A processor may then predict, based on the vehicle information, that a given vehicle user will engage in a financial transaction involving their vehicle, such as a purchase of a replacement vehicle or repair, within a predetermined amount of time. This prediction may be used to match a vendor to the given vehicle user, and a targeted advertisement from the matched vendor, the subject matter of which correspond to the predicted financial transaction, may be delivered to the given user.
1 . A method comprising causing a processor to:
receive vehicle information from on-board devices installed in a plurality of vehicles; and
predict, based on the vehicle information, that a given user of a given vehicle of the plurality of vehicles will engage in a financial transaction involving their vehicle within a predetermined amount of time.
2 . The method of claim 1 ,
wherein the prediction that the given user will engage in the financial transaction is further based on demographic information about the users of the plurality of vehicles.
3 . The method of claim 1 ,
wherein the financial transaction includes replacing the given vehicle with a replacement vehicle, and the method further comprises:
causing the processor to predict, based on the vehicle information, a type of the replacement vehicle.
4 . The method of claim 3 ,
wherein the prediction of the type of the replacement vehicle is further based on demographic information about the users of the plurality of vehicles.
5 . The method of claim 3 ,
wherein predicting the type of the replacement vehicle includes predicting a make of the replacement vehicle.
6 . The method of claim 3 ,
wherein predicting the type of the replacement vehicle includes predicting a model of the replacement vehicle.
7 . The method of claim 1 ,
wherein the financial transaction includes purchasing repairs for the given vehicle, and the method further comprises:
causing the processor to predict, based on the vehicle information, a type of the repair.
8 . The method of claim 1 , further comprising:
causing the processor to determine a probability, based on the vehicle information, that the given user will engage in the financial transaction involving their vehicle within the predetermined time period,
wherein the processor predicts that the given user will engage in the financial transaction when the determined probability exceeds a predetermined probability threshold.
9 . The method of claim 1 , further comprising:
causing the processor to predict, based on the vehicle information, a timing when the given user will engage in the financial transaction involving their vehicle,
wherein the processor predicts that the given user will engage in the financial transaction when the predicted timing is within the predetermined time period.
10 . The method of claim 1 , further comprising:
delivering to the given user an advertisement whose subject matter corresponds to the financial transaction.
11 . A method comprising,
causing a processor to:
receive vendor information,
obtain a prediction that a given user of a given vehicle of a plurality of vehicles will engage in a financial transaction involving their vehicle within a predetermined time period, the prediction having been generated based on vehicle information from on-board devices installed in the plurality of vehicles, and
match a vendor to the given user based on the prediction and the vendor information; and
deliver to the given user an advertisement from the matched vendor, the subject matter of the advertisement corresponding to the financial transaction.
12 . The method of claim 11 ,
wherein the advertisement's subject matter includes merchandise indicated by the vendor information as being currently available in the matched vendor's inventory.
13 . The method of claim 11 ,
wherein the advertisement includes a coupon or promotional offering a discount for a specific item of merchandise that is indicated by the vendor information as being currently available in the matched vendor's inventory.
14 . The method of claim 13 ,
wherein an amount of a fee paid by the vendor for the advertisement depends upon whether or not the coupon is redeemed.
15 . The method of claim 12 ,
wherein the financial transaction involves replacement of the respective vehicle with a replacement vehicle.
16 . The method of claim 15 , further comprising:
causing the processor to determine a location associated with the given vehicle,
wherein the matching of the vendor to the given user is further based on whether the vendor is located within a predetermined distance from the determined location associated with the given vehicle.
17 . The method of claim 15 , further comprising:
causing the processor to obtain a second prediction specifying a type of the replacement vehicle, the second prediction having been generated based on the vehicle information, and
tailoring the subject matter of the advertisement to the predicted type of the replacement vehicle.
18 . The method of claim 17 ,
wherein the advertisement includes a coupon or promotional offering a discount for a specific vehicle that is indicated in the vendor information as being currently in the matched vendor's inventory and that is of the predicted type of the replacement vehicle.
19 . The method of claim 15 ,
causing the processor to obtain a second prediction specifying at least one predicted make or model of the replacement vehicle, the second prediction having been generated based on the vehicle information, and
the advertisement is directed toward the at least one predicted make or model.
20 . The method of claim 11 ,
wherein the financial transaction involves a repair of the respective vehicle.
21 . The method of claim 20 , further comprising:
causing the processor to determine a location associated with the given vehicle,
wherein the matching of the vendor to the given user is further based on whether the vendor is located within a predetermined distance from the determined location associated with the given vehicle.
22 . The method of claim 20 , further comprising:
causing the processor to obtain a second prediction specifying a type of the repair, the second prediction having been generated based on the vehicle information, and
tailoring the subject matter of the advertisement to the predicted type of the repair.
23 . A method comprising:
causing a processor to:
receive a plurality of advertisement bids each having a corresponding target probability and a corresponding time period,
receive vehicle information from on-board devices installed in a plurality of vehicles,
predict, based on the vehicle information, for each of the corresponding time periods, a probability that a given user of a given vehicle of the plurality of vehicles will engage in a financial transaction involving their vehicle within the respective time period, and
match one of the plurality of advertisement bids to the given user based on whether the predicted probability for the respective advertisement bids corresponding time period exceeds the respective advertisement bid's corresponding target probability; and
delivering to the given user an advertisement corresponding to the one of the plurality of advertisement bids matched to the given user.
24 . A method comprising:
causing a processor to:
receive a plurality of advertisement bids each having a corresponding target time period,
receive vehicle information from on-board devices installed in a plurality of vehicles,
predict, based on the vehicle information, for each of the advertisement bids, whether a given user of a given vehicle of the plurality of vehicles will engage in a financial transaction involving their vehicle within the respective advertisement bid's corresponding target time period, and
match one of the plurality of advertisement bids to the given user based on the prediction; and
delivering to the given user an advertisement corresponding to the one of the plurality of advertisement bids matched to the given user.