METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR CALCULATING PROFIT FOR A PROMOTION AND MARKETING SERVICE

1 . A method for calculating profit for a promotion and marketing service, the method comprising:

receiving an indication of a gross booking dollars, wherein the gross booking dollars is a hypothetical consumer cost of at least one promotion offered for sale by the promotion and marketing service, and wherein the at least one promotion is redeemable by the consumer at a provider;

with a processor, dynamically determining one or more costs associated with the at least one promotion, wherein the one or more costs comprise at least a payment to the provider and a deal factory cost;

calculating the profit associated with the at least one promotion and for the promotion and marketing service based on at least the dynamically determined one or more costs; and

causing display of the profit associated with the at least one promotion and for the promotion and marketing service.

2 . The method of claim 1 , further comprising:

receiving cost assumptions from an internal user, wherein the profit for the promotion and marketing service is further based on at least the cost assumptions from the internal user.

3 . The method of claim 1 , wherein the one or more costs are based on historical data associated with a promotion category.

4 . The method of claim 1 , wherein the one or more costs are based on historical data associated with the provider.

5 . The method of claim 1 , further comprising:

receiving an indication of a time period and a selected category;

calculating respective profits for the promotion and marketing service for a plurality of subcategories associated with the selected category; and

causing display of the respective profits for each of the plurality of subcategories.

6 . The method of claim 1 , further comprising:

receiving an indication of a time period, and an indication of at least one of a selected category, selected subcategory, or geographic location;

calculating respective profits for the promotion and marketing service during the period of time and for a plurality of respective promotions associated with the at least one selected category, selected subcategory, or selected geographic location; and

causing display of the respective profits for each of the plurality of promotions.

7 . The method of claim 1 , wherein the one or more costs comprise an estimated amount of net refunds per promotion based on a provider refund rate.

8 . The method of claim 1 , wherein the one or more costs comprise an estimated cost of consumer points awarded to the consumer for purchasing the promotion.

9 . The method of claim 1 , further comprising:

providing an interface to the internal user;

receiving a request via the interface to display a plurality of promotions and associated profits;

ranking the plurality of promotions according to the request; and

causing display of the plurality of promotions and associated profits in ranked order.

10 . A computer program product for calculating profit for a promotion and marketing service, the computer program product comprising at least one non-transitory computer-readable medium having computer-readable program instructions stored therein, the computer-readable program instructions comprising instructions, which when performed by an apparatus, are configured to cause the apparatus to perform at least:

receiving an indication of a gross booking dollars, wherein the gross booking dollars is a hypothetical consumer cost of at least one promotion offered for sale by the promotion and marketing service, and wherein the at least one promotion is redeemable by the consumer at a provider;

dynamically determining one or more costs associated with the at least one promotion, wherein the one or more costs comprise at least a payment to the provider and a deal factory cost;

calculating the profit associated with the at least one promotion and for the promotion and marketing service based on at least the dynamically determined one or more costs; and

causing display of the profit associated with the at least one promotion and for the promotion and marketing service.

11 . The computer program product of claim 10 , wherein the computer-readable program instructions further comprise instructions, which when performed by an apparatus, are configured to cause the apparatus to perform at least:

receiving cost assumptions from an internal user, wherein the profit for the promotion and marketing service is further based on at least the cost assumptions from the internal user.

12 . The computer program product of claim 10 , wherein the one or more costs are based on historical data associated with a promotion category.

13 . The computer program product of claim 10 , wherein the one or more costs are based on historical data associated with the provider.

14 . The computer program product of claim 10 , wherein the computer-readable program instructions further comprise instructions, which when performed by an apparatus, are configured to cause the apparatus to perform at least:

receiving an indication of a time period and a selected category;

calculating respective profits for the promotion and marketing service for a plurality of subcategories associated with the selected category; and

causing display of the respective profits for each of the plurality of subcategories.

15 . The computer program product of claim 10 , wherein the computer-readable program instructions further comprise instructions, which when performed by an apparatus, are configured to cause the apparatus to perform at least:

receiving an indication of a time period, and an indication of at least one of a selected category, selected subcategory, or geographic location;

calculating respective profits for the promotion and marketing service during the period of time and for a plurality of respective promotions associated with the at least one selected category selected subcategory, or selected geographic location; and

causing display of the respective profits for each of the plurality of promotions.

16 . The computer program product of claim 10 , wherein the one or more costs comprise an estimated amount of net refunds per promotion based on a provider refund rate.

17 . The computer program product of claim 10 , wherein the one or more costs comprise an estimated cost of consumer points awarded to the consumer for purchasing the promotion.

18 . The computer program product of claim 10 , wherein the computer-readable program instructions further comprise instructions, which when performed by an apparatus, are configured to cause the apparatus to perform at least:

providing an interface to the internal user;

receiving a request via the interface to display a plurality of promotions and associated profits;

ranking the plurality of promotions according to the request; and

causing display of the plurality of promotions and associated profits in ranked order.

19 . An apparatus for calculating profit for a promotion and marketing service, the apparatus comprising processing circuitry configured to cause the apparatus to perform at least:

receiving an indication of a gross booking dollars, wherein the gross booking dollars is a hypothetical consumer cost of at least one promotion offered for sale by the promotion and marketing service, and wherein the at least one promotion is redeemable by the consumer at a provider;

dynamically determining one or more costs associated with the at least one promotion, wherein the one or more costs comprise at least a payment to the provider and a deal factory cost;

calculating the profit associated with the at least one promotion and for the promotion and marketing service based on at least the dynamically determined one or more costs; and

causing display of the profit associated with the at least one promotion and for the promotion and marketing service.

20 . The apparatus of claim 19 , wherein the processing circuitry is further configured to cause the apparatus to perform at least:

receiving cost assumptions from an internal user, wherein the profit for the promotion and marketing service is further based on at least the cost assumptions from the internal user.

21 . The apparatus of claim 19 , wherein the one or more costs are based on historical data associated with a promotion category.

22 . The apparatus of claim 19 , wherein the one or more costs are based on historical data associated with the provider.

23 . The apparatus of claim 19 , wherein the processing circuitry is further configured to cause the apparatus to perform at least:

receiving an indication of a time period and a selected category;

calculating respective profits for the promotion and marketing service for a plurality of subcategories associated with the selected category; and

causing display of the respective profits for each of the plurality of subcategories.

24 . The apparatus of claim 19 , wherein the processing circuitry is further configured to cause the apparatus to perform at least:

receiving an indication of a time period, and an indication of at least one of a selected category, selected subcategory, or geographic location;

calculating respective profits for the promotion and marketing service during the period of time and for a plurality of respective promotions associated with the at least one selected category, selected subcategory, or selected geographic location; and

causing display of the respective profits for each of the plurality of promotions.

25 . The apparatus of claim 19 , wherein the one or more costs comprise an estimated amount of net refunds per promotion based on a provider refund rate.

26 . The apparatus of claim 19 , wherein the one or more costs comprise an estimated cost of consumer points awarded to the consumer for purchasing the promotion.

27 . The apparatus of claim 19 , wherein the processing circuitry is further configured to cause the apparatus to perform at least:

providing an interface to the internal user;

receiving a request via the interface to display a plurality of promotions and associated profits;

ranking the plurality of promotions according to the request; and

causing display of the plurality of promotions and associated profits in ranked order.