IP Library Granted Patent US 9,420,343
Granted Patent B2
US 9,420,343 · App. 14/214,147 · Granted Aug 16, 2016

Systems and methods for providing information related to tagged items represented in video stream content

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Quick Facts
Patent No.
US 9,420,343
App. No.
14/214,147
Granted
Aug 16, 2016
Kind
B2
Abstract

Systems and methods directed advertising via a tagged video stream are provided. Content and a tag associated with a product represented by at least a portion of the content may be received by a media device. The media device may be associated with at least one end user. The content may correspond to television programming. The content may be output by the media device for display. A user selection corresponding to the tag associated with the product represented by at least the portion of the content may be processed by the media device. The user selection may be received during display of at least the portion of the content. Responsive to the user selection, the media device may facilitate provision of information related to the product represented by at least the portion of the content to a second device and/or an account associated with the at least one end user.

Claims (58)

1. A method for directed advertising via a tagged video stream, the method comprising:

receiving, by a media device comprising a tag insertion module, content and adding to the content by the media device a tag associated with a product represented by at least a portion of the content, the media device being associated with at least one end user, and the content corresponding to television programming;

outputting, by the media device, the content for display and causing display of a prompt indicating that a user-selectable option corresponding to the product is available, wherein the prompt:

visually distinguishes the item from other items being dynamically displayed;

is displayed while the product is being dynamically displayed; and

is displayed prior to any user selection corresponding to the tag associated with the product represented by at least the portion of the content;

processing, by the media device, a user selection corresponding to the tag associated with the product represented by at least the portion of the content, the user selection being received during display of at least the portion of the content;

detecting whether an internet connection is available to the media device, where:

consequent to determining that the internet connection is available, selecting a first provisioning method from a plurality of provisioning methods for facilitating provision of information related to the product represented by at least the portion of the content;

consequent to determining that the internet connection is unavailable, selecting a second provisioning method from the plurality of provisioning methods for facilitating provision of the information related to the product represented by at least the portion of the content; and

responsive to the user selection, facilitating, by the media device, provision of the information related to the product represented by at least the portion of the content to a second device and/or an account associated with the at least one end user, wherein the second device is a mobile computing device, and the information related to the product is transmitted from a service provider system.

2. The method of claim 1 , wherein the facilitating provision of the information related to the product comprises:

processing, by the media device, the information related to the product; and

causing, by the media device, transmitting the information related to the product to the second device.

3. The method of claim 1 , wherein the facilitating provision of the information related to the product comprises:

transmitting, by the media device, an indication, based at least in part on the tag, to the service provider system to prompt the provision of the information related to the product represented by at least the portion of the content to the second device and/or the account associated with the at least one end user.

4. The method of claim 3 , wherein the indication to the service provider system is to further prompt updating of a database to indicate an association between the tag and the account associated with the at least one end user.

5. The method of claim 4 , wherein the indication comprises account information and tag information.

6. The method of claim 1 , wherein the information related to the product comprises a link to data maintained by a provider associated with the product.

7. A media device to facilitate directed advertising via a tagged video stream, the media device comprising:

one or more processors; and

a memory communicatively coupled with and readable by the one or more processors and having stored therein processor-readable instructions which, when executed by the one or more processors, cause the one or more processors to:

receive content and adding to the content with a tag insertion module of the media device a tag associated with a product represented by at least a portion of the content, the media device being associated with at least one end user, and the content corresponding to television programming;

output the content for display and cause display of a prompt indicating that a user-selectable option corresponding to the product is available, wherein the prompt:

visually distinguishes the item from other items being dynamically displayed;

is displayed while the product is being dynamically displayed; and

is displayed prior to any user selection corresponding to the tag associated with the product represented by at least the portion of the content;

process a user selection corresponding to the tag associated with the product represented by at least the portion of the content, the user selection being received during display of at least the portion of the content;

detect whether an internet connection is available to the media device, where:

consequent to determining that the internet connection is available, selecting a first provisioning method from a plurality of provisioning methods for facilitating provision of information related to the product represented by at least the portion of the content;

consequent to determining that the internet connection is unavailable, selecting a second provisioning method from the plurality of provisioning methods for facilitating provision of the information related to the product represented by at least the portion of the content; and

responsive to the user selection, facilitate provision of the information related to the product represented by at least the portion of the content to a second device and/or an account associated with the at least one end user, wherein the second device is a mobile computing device, and the information related to the product is transmitted from a service provider system.

8. The media device of claim 7 , wherein the facilitating provision of the information related to the product comprises:

processing the information related to the product; and

causing transmitting the information related to the product to the second device.

9. The media device of claim 7 , wherein the facilitating provision of the information related to the product comprises:

transmitting an indication, based at least in part on the tag, to the service provider system to prompt the provision of the information related to the product represented by at least the portion of the content to the second device and/or the account associated with the at least one end user.

10. The media device of claim 9 , wherein the indication to the service provider system is to further prompt updating of a database to indicate an association between the tag and the account associated with the at least one end user.

11. The media device of claim 10 , wherein the indication comprises account information and tag information.

12. The media device of claim 7 , wherein the information related to the product comprises a link to data maintained by a provider associated with the product.

13. A non-transitory processor-readable medium comprising processor-readable instructions which, when executed by one or more processors, cause the one or more processors to:

receive content and add to the content a tag associated with a product represented by at least a portion of the content, the content corresponding to television programming;

output the content for display and cause display of a prompt indicating that a user-selectable option corresponding to the product is available, wherein the prompt:

visually distinguishes the item from other items being dynamically displayed;

is displayed while the product is being dynamically displayed; and

is displayed prior to any user selection corresponding to the tag associated with the product represented by at least the portion of the content;

process a user selection corresponding to the tag associated with the product represented by at least the portion of the content, the user selection being received during display of at least the portion of the content;

detect whether an internet connection is available to a media device, where:

consequent to determining that the internet connection is available, selecting a first provisioning method from a plurality of provisioning methods for facilitating provision of information related to the product represented by at least the portion of the content;

consequent to determining that the internet connection is unavailable, selecting a second provisioning method from the plurality of provisioning methods for facilitating provision of the information related to the product represented by at least the portion of the content; and

responsive to the user selection, facilitate provision of the information related to the product represented by at least the portion of the content to a second device and/or an account associated with at least one end user, wherein the second device is a mobile computing device, and the information related to the product is transmitted from a service provider system.

14. The non-transitory processor-readable medium of claim 13 , wherein the facilitating provision of the information related to the product comprises:

processing the information related to the product; and

causing transmitting the information related to the product to the device.

15. The non-transitory processor-readable medium of claim 13 , wherein the facilitating provision of the information related to the product comprises:

transmitting an indication, based at least in part on the tag, to the service provider system to prompt the provision of the information related to the product represented by at least the portion of the content to the device and/or the account associated with the at least one end user.

16. The non-transitory processor-readable medium of claim 15 , wherein the indication to the service provider system to further prompt updating of a database to indicate an association between the tag and the account associated with the at least one end user.

17. The non-transitory processor-readable medium of claim 16 , wherein the indication comprises account information and tag information.

Assignments (4)
SECURITY INTEREST Recorded Nov 30, 2021
From: DISH BROADCASTING CORPORATION; DISH NETWORK L.L.C.; DISH TECHNOLOGIES L.L.C.
To: U.S. BANK, NATIONAL ASSOCIATION, AS COLLATERAL AGENT
Reel/Frame 058295/0293 →
CONVERSION Recorded Aug 7, 2018
From: ECHOSTAR TECHNOLOGIES L.L.C.
To: DISH TECHNOLOGIES L.L.C.
Reel/Frame 046737/0610 →
CHANGE OF NAME Recorded Feb 12, 2018
From: ECHOSTAR TECHNOLOGIES L.L.C.
To: DISH TECHNOLOGIES L.L.C.
Reel/Frame 046860/0734 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 14, 2014
From: YANG, YUNFENG; IVANICH, WILLIAM JOSEPH; XU, BIN; YANG, XINHUA
To: ECHOSTAR TECHNOLOGIES LLC
Reel/Frame 032447/0348 →