SYSTEM FOR OFFER DISTRIBUTION
A system and method includes determination of an offer and a first customer, provision of the offer to the first customer, reception of an indication of a redemption of the offer by a second customer, identification of the first customer based on the indication, calculation, in response to identifying the first customer, of a referral value of the first customer based on the indication, and determination of a second offer to provide to the first customer based on the referral value.
1 . A system comprising:
a computing device comprising:
a communication interface;
a memory storing processor-executable program code; and
a processor to execute the processor-executable program code in order to cause the computing device to:
determine an offer and a first customer;
provide the offer to the first customer via the communication interface;
receive an indication of a redemption of the offer by a second customer via the communication interface;
identify the first customer based on the indication and on stored data associating the first customer with the offer;
in response to identification of the first customer, calculate a referral value of the first customer based on the indication; and
determine a second offer to provide to the first customer based on the referral value.
2 . A system according to claim 1 , the processor to execute the processor-executable program code in order to further cause the computing device to:
provide, in response to identifying the first customer, referral credits to the first customer.
3 . A system according to claim 1 , the processor to execute the processor-executable program code in order to further cause the computing device to:
receive a second indication of communication of the offer;
identify the first customer based on the second indication and on the stored data associating the first customer with the offer;
update, in response to identifying the first customer based on the second indication, the referral value of the first customer; and
determine a third offer to provide to the first customer based on the updated referral value.
4 . A system according to claim 3 , wherein reception of the second indication of communication of the offer comprises reception of data from a social network indicating communication of the offer from the first customer to one or more other members of the social network.
5 . A system according to claim 3 , the processor to execute the processor-executable program code in order to further cause the computing device to:
provide, in response to identifying the first customer based on the second indication, referral credits to the first customer.
6 . A system according to claim 1 , wherein the offer identifies the first customer.
7 . A non-transitory computer-readable medium storing program code, the program code executable by a processor of a computing system to cause the computing system to:
determine an offer and a first customer;
provide the offer to the first customer via the communication interface;
receive an indication of a redemption of the offer by a second customer via the communication interface;
identify the first customer based on the indication and on stored data associating the first customer with the offer;
in response to identification of the first customer, calculate a referral value of the first customer based on the indication; and
determine a second offer to provide to the first customer based on the referral value.
8 . A medium according to claim 7 , the program code executable by the processor of the computing system to further cause the computing system to:
provide, in response to identifying the first customer, referral credits to the first customer.
9 . A medium according to claim 7 , the program code executable by the processor of the computing system to further cause the computing system to:
receive a second indication of communication of the offer;
identify the first customer based on the second indication and on the stored data associating the first customer with the offer;
update, in response to identifying the first customer based on the second indication, the referral value of the first customer; and
determine a third offer to provide to the first customer based on the updated referral value.
10 . A medium according to claim 9 , wherein reception of the second indication of communication of the offer comprises reception of data from a social network indicating communication of the offer from the first customer to one or more other members of the social network.
11 . A medium according to claim 9 , the program code executable by the processor of the computing system to further cause the computing system to:
provide, in response to identifying the first customer based on the second indication, referral credits to the first customer.
12 . A medium according to claim 7 , wherein the offer identifies the first customer.
13 . A computer-implemented method comprising:
determining an offer and a first customer;
providing the offer to the first customer;
receiving an indication of a redemption of the offer by a second customer;
identifying the first customer based on the indication;
in response to identifying the first customer, calculating a referral value of the first customer based on the indication; and
determining a second offer to provide to the first customer based on the referral value.
14 . A computer-implemented method according to claim 13 , further comprising:
in response to identifying the first customer, providing referral credits to the first customer.
15 . A computer-implemented method according to claim 13 , further comprising:
receiving a second indication of communication of the offer;
identifying the first customer based on the second indication;
in response to identifying the first customer based on the second indication, updating the referral value of the first customer; and
determining a third offer to provide to the first customer based on the updated referral value.
16 . A computer-implemented method according to claim 15 , wherein receiving the second indication of communication of the offer comprises receiving data from a social network indicating communication of the offer from the first customer to one or more other members of the social network.
17 . A computer-implemented method according to claim 15 , further comprising:
in response to identifying the first customer based on the second indication, providing referral credits to the first customer.
18 . A computer-implemented method according to claim 13 , wherein the offer identifies the first customer.