SYSTEM AND METHOD FOR FORWARDING ADVERTISEMENT TO RECIPIENT ELECTRONIC DEVICE

1 . A method of forwarding an advertisement to a recipient electronic device, comprising:

receiving a call request from an originating electronic device, the call request comprising an identity of the recipient electronic device;

generating a connection request, the connection request comprising an identity of the originating electronic device and an advertisement; and

sending the connection request comprising the identity of the originating electronic device and the advertisement to the recipient electronic device.

2 . The method of claim 1 , wherein the advertisement comprises one or more of a picture advertisement, a video advertisement, or an audio advertisement.

3 . The method of claim 1 , wherein generating the connection request comprises determining a content of the advertisement based on one or more of time, geographic location, user data of the originating electronic device, or user data of the recipient electronic device.

4 . The method of claim 1 , wherein generating the connection request comprises determining a content of the advertisement based on one or more criteria provided with the call request that indicates a type of advertisement to forward to the recipient electronic device.

5 . The method of claim 1 , wherein generating the connection request comprises determining a content of the advertisement based on a call history of the recipient electronic device.

6 . The method of claim 1 , wherein the call request is received by a server of a cellular service provider of the originating electronic device, and the server of the cellular service provider generates and sends the connection request.

7 . The method of claim 6 , further comprising:

receiving a connection response from the recipient electronic device; and

establishing a call between the originating electronic device and the recipient electronic device, at least a part of a duration of the call not counting against a contractual allotment of voice call minutes between the originating electronic device and the cellular service provider.

8 . A server, comprising:

a memory storing a call management function; and

control circuitry that executes the call management function, the call management function being configured to:

receive a call request from an originating electronic device, the call request comprising an identity of a recipient electronic device;

generate a connection request, the connection request comprising an identity of the originating electronic device and an advertisement; and

send the connection request comprising the identity of the originating electronic device and the advertisement to the recipient electronic device.

9 . The server of claim 8 , wherein the advertisement comprises one or more of a picture advertisement, a video advertisement, or an audio advertisement.

10 . The server of claim 8 , wherein the call management function is configured to determine a content of the advertisement based on one or more of time, geographic location, user data of the originating electronic device, or user data of the recipient electronic device.

11 . The server of claim 8 , wherein the call management function is configured to determine a content of the advertisement based on or one or more criteria provided with the call request that indicates a type of advertisement to forward to the recipient electronic device.

12 . The server of claim 8 , wherein the call management function is configured to determine a content of the advertisement based on a call history of the recipient electronic device.

13 . The server of claim 8 , wherein the server is a server of a cellular service provider of the originating electronic device, and the server of the cellular service provider receives the call request, generates the connection request, and sends the connection request.

14 . The server of claim 13 , wherein the call management function is further configured to:

receive a connection response from the recipient electronic device; and

establish a call between the originating electronic device and the recipient electronic device, at least a part of a duration of the call not counting against a contractual allotment of voice call minutes between the originating electronic device and the cellular service provider.

15 . A method of presenting an advertisement at a recipient electronic device, comprising:

receiving a connection request from a server, the connection request comprising an identity of an originating electronic device and an advertisement; and

presenting a notification of an incoming call at a display of the recipient electronic device while also presenting the advertisement at the recipient electronic device.

16 . The method of claim 15 , wherein the advertisement comprises one or more of a picture advertisement, video advertisement, or audio advertisement.

17 . The method of claim 15 , wherein the advertisement is displayed on the display of the recipient electronic device together with the notification of the incoming call.

18 . The method of claim 17 , wherein the advertisement displayed on the display of the recipient electronic device is a user interactive advertisement.

19 . The method of claim 15 , further comprising establishing a call between the originating electronic device and the recipient electronic device, wherein the advertisement is displayed on the display of the recipient electronic device throughout a duration of the call.

20 . The method of claim 15 , further comprising storing the advertisement in a memory of the recipient electronic device.