Method and Apparatus to Derive Product-Level Competitive Insights in Real-Time Using Social Media Analytics
A method and system are disclosed for providing near-real-time competitive insights associated with user interactions within a social media environment. A first and second set of social media data, respectively associated with a first and second set of social media interactions, are processed to generate a first and second set of social network advocacy (SNA) data in near-real-time. The resulting first and second sets of SNA data are then processed to generate a first and second set of competitive insight data, which respectively indicate a near-real-time measurement of sentiment and advocacy related to various aspects of a first and second product. The first and second sets of social pricing index data are then processed to generate a set of competitive insight differential data, which indicates a corresponding improvement or decline in sentiment or advocacy related to various aspects of the first and second products.
1 . A computer-implementable method for providing near-real-time competitive insights associated with user interactions within a social media environment, comprising:
processing a first set of social media data to generate a first set of SNA data in near-real-time, the first set of social media data associated with a first set of user interactions within a social media environment corresponding to a first product;
processing the first set of SNA data to generate a first set of SNA Pulse (SNAP) metric data; and
processing the first set of SNAP metric data to generate a first set of competitive insight data corresponding to the first product.
2 . The method of claim 1 , further comprising:
processing a second set of social media data to generate a second set of SNA data in near-real-time, the second set of social media data associated with a second set of user interactions within a social media environment corresponding to a second product;
processing the second set of SNA data to generate a second set of SNAP metric data;
processing the second set of SNAP metric data to generate a second set of competitive insight data corresponding to the second product; and
processing the first and second sets of competitive insight data to generate a set of competitive insight differential data.
3 . The method of claim 2 , wherein:
the first set of competitive insight data is processed to generate a first aggregate competitive insight value; and
the second set of competitive insight data is processed to generate a second aggregate competitive insight value.
4 . The method of claim 3 , wherein the first and second sets of competitive insight data are processed to generate an aggregate competitive insight differential value.
5 . The method of claim 4 , wherein the first and second sets of competitive insight data respectively correspond to a set of product aspects comprising at least one member of the set of:
a product feature;
a product capability;
a product performance metric;
a product's pricing;
a product's quality;
a product's purchase experience;
a product's delivery experience; and
a product's associated customer service.
6 . The method of claim 5 , wherein a predetermined weighting factor is applied to individual members of the first and second sets of competitive insight data to generate a first and second set of weighted competitive insight data.
7 . A system comprising:
a processor;
a data bus coupled to the processor; and
a computer-usable medium embodying computer program code, the computer-usable medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations for near-real-time competitive insights associated with user interactions within a social media environment and comprising instructions executable by the processor and configured for:
processing a first set of social media data to generate a first set of SNA data in near-real-time, the first set of social media data associated with a first set of user interactions within a social media environment corresponding to a first product;
processing the first set of SNA data to generate a first set of SNA Pulse (SNAP) metric data; and
processing the first set of SNAP metric data to generate a first set of competitive insight data corresponding to the first product.
8 . The system of claim 7 , further comprising:
processing a second set of social media data to generate a second set of SNA data in near-real-time, the second set of social media data associated with a second set of user interactions within a social media environment corresponding to a second product;
processing the second set of SNA data to generate a second set of SNAP metric data;
processing the second set of SNAP metric data to generate a second set of competitive insight data corresponding to the second product; and
processing the first and second sets of competitive insight data to generate a set of competitive insight differential data.
9 . The system of claim 8 , wherein:
the first set of competitive insight data is processed to generate a first aggregate competitive insight value; and
the second set of competitive insight data is processed to generate a second aggregate competitive insight value.
10 . The system of claim 9 , wherein the first and second sets of competitive insight data are processed to generate an aggregate competitive insight differential value.
11 . The system of claim 10 , wherein the first and second sets of competitive insight data respectively correspond to a set of product aspects comprising at least one member of the set of:
a product feature;
a product capability;
a product performance metric;
a product's pricing;
a product's quality;
a product's purchase experience;
a product's delivery experience; and
a product's associated customer service.
12 . The system of claim 11 , wherein a predetermined weighting factor is applied to individual members of the first and second sets of competitive insight data to generate a first and second set of weighted competitive insight data.
13 . A non-transitory, computer-readable medium embodying computer program code, the computer program code comprising computer executable instructions configured for:
processing a first set of social media data to generate a first set of SNA data in near-real-time, the first set of social media data associated with a first set of user interactions within a social media environment corresponding to a first product;
processing the first set of SNA data to generate a first set of SNA Pulse (SNAP) metric data; and
processing the first set of SNAP metric data to generate a first set of competitive insight data corresponding to the first product.
14 . The non-transitory, computer-readable medium of claim 13 , further comprising:
processing a second set of social media data to generate a second set of SNA data in near-real-time, the second set of social media data associated with a second set of user interactions within a social media environment corresponding to a second product;
processing the second set of SNA data to generate a second set of SNAP metric data;
processing the second set of SNAP metric data to generate a second set of competitive insight data corresponding to the second product; and
processing the first and second sets of competitive insight data to generate a set of competitive insight differential data.
15 . The non-transitory, computer-readable medium of claim 14 , wherein:
the first set of competitive insight data is processed to generate a first aggregate competitive insight value; and
the second set of competitive insight data is processed to generate a second aggregate competitive insight value.
16 . The non-transitory, computer-readable medium of claim 15 , wherein the first and second sets of competitive insight data are processed to generate an aggregate competitive insight differential value.
17 . The non-transitory, computer-readable medium of claim 16 , wherein the first and second sets of competitive insight data respectively correspond to a set of product aspects comprising at least one member of the set of:
a product feature;
a product capability;
a product performance metric;
a product's pricing;
a product's quality;
a product's purchase experience;
a product's delivery experience; and
a product's associated customer service.
18 . The non-transitory, computer-readable medium of claim 17 , wherein a predetermined weighting factor is applied to individual members of the first and second sets of competitive insight data to generate a first and second set of weighted competitive insight data.
19 . The non-transitory, computer-readable medium of claim 13 , wherein the computer executable instructions are deployable to a client computer from a server at a remote location.
20 . The non-transitory, computer-readable medium of claim 13 , wherein the computer executable instructions are provided by a service provider to a user on an on-demand basis.