Haptic self-service terminal (SST) feedback

1. A system, comprising:

a Self-Service Terminal (SST); and

a haptic controller adapted and configured to: i) execute on the SST, ii) receive a message from a device of the SST, and iii) customize the message for a haptic transducer to communicate an in-air communication directed at a customer transacting at the SST, wherein the message is customized based on a customer created and saved profile for transactions that the customer performs at the SST.

2. The system of claim 1 , wherein the haptic controller in ii) obtains the message from that device that is one of: a scanner, a monitor, a printer, a weighing device, a sensor, a camera, and keyboard.

3. The system of claim 1 , wherein the haptic controller in iii) interacts with a sensor or a camera to one or more of: detect a position of the customer at the SST, determine dimensions of the customer, and determine a location for body parts of the customer for which the in-air communication is to-be directed by the haptic transducer.

4. The system of claim 1 , wherein the haptic controller in iii) customizes the message as one or more of: an in-air tactile air pulse and an in-air generated audio tone or message.

5. The system of claim 1 , wherein the haptic controller in iii) customizes the message for an intensity level that the haptic transducer is to use for the in-air communication.

6. The system of claim 1 , wherein the SST is one of: an Automated Teller Machine (ATM), a grocery checkout station, and a kiosk.

7. A method, comprising:

obtaining, by a haptic controller executing on a Self-Service Terminal (SST), an electronic message on the SST during a Self-Service (SS) transaction with a customer;

customizing, by the haptic controller, the electronic message for the customer based on a customer created and saved profile for the SS transaction; and

directing, by the haptic controller, a haptic transducer to communicate an in-air communication directed at the customer based on the customized electronic message.

8. The method of claim 7 , wherein obtaining further includes evaluating a policy condition to determine that the electronic message is to-be customized and directed as the in-air communication during the SS transaction.

9. The method of claim 7 , wherein obtaining further includes receiving the electronic message from one of: an input device and an output device associated with the SST during the SS transaction.

10. The method of claim 7 , wherein obtaining further includes receiving the electronic message from a transaction manager executing on the SST that is receiving and directing communications of an input device and output device associated with the SST during the SS transaction.

11. The method of claim 7 , wherein obtaining further includes receiving the electronic message in response to a customer-initiated command during the SS transaction.

12. The method of claim 7 , wherein customizing further includes representing the electronic message as one of: a tactile in-air message and an in-air audio message that is to be delivered by the haptic transducer as the in-air communication directed at the customer.

13. The method of claim 7 , wherein customizing further includes customizing at least a portion of the electronic message based on a customer preference.

14. The method of claim 7 , wherein customizing further includes customizing at least a portion of the electronic message to identify an intensity level that the in-air communication is to be delivered by the haptic transducer.

15. A method, comprising:

obtaining, by a haptic transducer, an electronic message associated with an electronic communication to a customer conducting a Self-Service (SS) transaction at a Self-Service Terminal (SST), wherein the electronic message is customized based on a customer created and saved profile for the SST transaction;

converting, by the haptic transducer, the electronic message into instructions for an in-air haptic transmitter; and

transmitting, by the in-air haptic transmitter, an in-air communication directed at the customer during the SS transaction based on the instructions.

16. The method of claim 15 , wherein transmitting further includes transmitting the in-air communication as an in-air tactile pulse directed at the customer.

17. The method of claim 15 , wherein transmitting further includes transmitting the in-air communication as an in-air generated audio tone or message directed at the customer.

18. The method of claim 15 , wherein transmitting further includes customizing an intensity level of the in-air communication based on the instructions.

19. The method of claim 15 , wherein transmitting further includes automatically positioning the haptic transmitter based on the instructions.