Method and apparatus for advertising on a mobile gaming device
In various embodiments, promotions are featured on mobile gaming devices. Data based on which a first promotion associated with a first advertiser may be displayed on a mobile gaming device. The data may include a first set of criteria identifying when the first promotion should be displayed.
1. A method comprising:
receiving, by at least one processor, data associated with a promotion displayable on a mobile gaming device;
identifying, by the at least one processor, a similarity metric between an image in the data associated with the promotion and an image associated with a game executable in the mobile gaming device;
transmitting, by the at least one processor, the promotion over an electronic communication network to the mobile gaming device, in response to identifying that the similarity metric meets a predetermined threshold;
identifying, by the at least one processor, a time when the game will execute on the mobile gaming device, when the similarity metric does not meet the threshold; and
transmitting, by the at least one processor, the promotion to the mobile gaming device, during a time that the game does not execute on the mobile gaming device.
2. The method of claim 1 , in which identifying the similarity metric comprises comparing, by the at least one processor, a border of a first graphic within the image in the data associated with the promotion with a second graphic within the image associated with the game.
3. The method of claim 2 , in which identifying the similarity metric further comprises measuring, by the at least one processor, a distance between the border of the first graphic and the border of the second graphic.
4. An apparatus comprising:
at least one processor; and
a memory, in which the memory stores instructions which, when executed by the processor, direct the at least one processor to:
receive data associated with a promotion displayable on a mobile gaming device;
identify a similarity metric between an image in the data associated with the promotion and an image associated with a game executable in the mobile gaming device;
transmit the data associated with the promotion over an electronic communication network to the mobile gaming device, in response to identifying that the similarity metric meets a predetermined threshold;
identify a time when the game will execute on the mobile claming device, when the similarity metric does not meet the threshold; and
transmit the data associated with the promotion to the mobile claming device, during a time that the game does not execute on the mobile claming device.
5. The apparatus of claim 4 , in which, to identify the similarity metric, the instructions, when executed, direct the at least one processor to compare a border of a first graphic within the image in the data associated with the promotion with a second graphic within the image associated with the game.
6. The apparatus of claim 5 , in which the instructions, when executed, direct the at least one processor to measure a distance between the border of the first graphic and the border of the second graphic.