Coated pet chew product

1. A pet chew comprising a chewable substrate coated with a palatable coating, wherein the chewable substrate is selected form the group consisting of bones, horns, antlers and hooves obtained from animals.

2. The pet chew of claim 1 , wherein the bones comprise femur bones, rib bones, or knuckle bones obtained from a bovine animal.

3. The pet chew of claim 1 , wherein the femur bones are bleached.

4. A method of making a coated pet chew or coated pet food, the method comprising contacting a chewable substrate with a palatable coating composition and drying the coated pet chew or pet food; wherein the chewable substrate is selected from the group consisting of dried femur bones, beef knuckle bones, cattle horns, deer antler, elk antler and cow hooves, and

wherein the palatable coating composition comprises hull penis fraction and one or more food grade additives selected from thickening agents, heat setting agents, adhesion agents, vitamins, emulsifiers, binding agents, antioxidants, palatability enhancers, nutritional aids or mixtures thereof.

5. The method of claim 4 , wherein the palatable coating composition comprises about 5% to about 40% by weight of bull penis fraction, about 20% to about 60% by weight of beef liver, about 15% to about 25% by weight of corn syrup, and about 15% to about 25% by weight of liquid egg.

6. The method of claim 5 , wherein the bull penis fraction comprises dried bull penis powder or emulsified bull penis.

7. The method of claim 4 , wherein the palatable coating composition comprises about 2% to about 15% by weight of bully digest, about 40% to about 70% by weight of beef liver, about 15% to about 25% by weight of corn syrup, and about 5% to about 15% by weight of whole egg powder;

wherein the bully digest comprises enzymatically treated bull penis fraction.