CREATING TARGETED ADVERTISING PROFILES BASED ON USER BEHAVIOR
Methods and systems for a complete vehicle ecosystem are provided. Specifically, systems that when taken alone, or together, provide an individual or group of individuals with an intuitive and comfortable vehicular environment. The present disclosure includes a system that provides a user with tailored advertising. A vehicular advertising system through user observation is able to capture advertising information related to the user in a vehicle. The advertising information stored within a user profile can be used by advertisers, retail outlets, restaurants and the like to enhance a user's experience. The retail outlets, restaurants and other service sites can provide a user with menus, inventory and have products ready for the user upon arrival to the location. Similarly, advertisers can use these user preferences to manage marketing and advertising campaigns presented to the user.
1 . A method, comprising:
recording information associated with at least one user in a vehicle;
determining that at least some of the recorded information includes advertising information;
associating, the advertising information with the at least one user;
storing, in a memory, the advertising information; and
presenting an advertisement based at least partially on the stored advertising information, to the at least one user in the vehicle.
2 . The method of claim 1 , wherein recording is associated with an information receiving system, wherein the information receiving system comprises at least one of a plurality of vehicle sensors, user interface devices, and information exchange devices.
3 . The method of claim 2 , wherein the recordings are based at least partially on a plurality of observations made by the vehicle, where in the plurality of observations include a user behavior.
4 . The method of claim 1 , wherein recording information associated with the at least one user, further comprises determining whether a user profile exists;
retrieving the user profile, when the user profile is determined to exist; and
creating the user profile, when the user profile is determined not exist.
5 . The method of claim 4 , wherein the user profile includes an advertising profile having at least one user advertising preference.
6 . The method of claim 1 , wherein the advertising information may include at least one of preferred brands, purchasing decisions, advertisement effectiveness, and predictive advertisement measures.
7 . The method of claim 6 , wherein an advertisement management module is configured to associate an advertisement based at least in part on the advertising information.
8 . The method of claim 7 , wherein the advertisement is presented to the at least one user via a broadcast system.
9 . A method, comprising:
presenting an advertisement to at least one user in a vehicle;
listening for a user response to the presented advertisement;
determining that at least some of the user response includes information associated with the presented advertisement;
storing, in a memory, the information associated with the presented advertisement; and
sending at least one advertiser the information associated with the presented advertisement.
10 . The method of claim 9 , wherein the advertisement is presented to the at least one user via a broadcast system.
11 . The method of claim 9 , wherein listening comprises the use of at least a vehicle sensor to gauge a user response to the presented advertisement made in a close temporal proximity.
12 . The method of claim 9 , wherein an advertising management module is configured to determine if the user response is associated at least in part to the presented advertisement.
13 . The method in claim 9 , wherein the at least one advertiser is contacted through a network communication system of an advertisement effectiveness.
14 . A vehicular advertising system, comprising;
a memory;
a processor;
an advertising management module, the advertising management module configured to:
record information associated with at least one user in a vehicle;
associate, with the processor, at least some of the recorded information with advertising information;
store, in the memory, the advertising information;
present an advertisement based at least partially on the stored advertising information, to the at least one user in the vehicle;
listen for a user response to the presented advertisement;
determine that at least some of the user response includes information associated with the presented advertisement; and
send at least one advertiser the information associated with the presented advertisement.
15 . The vehicular advertising system of claim 14 , further comprising:
an information receiving system configured to record a user behavior, wherein recoding the user behavior includes the user response to the presented advertisement.
16 . The vehicular advertising system of claim 14 , wherein the memory stores the advertising information in a user profile, wherein if the user profile does not exist for the at least one user in the vehicle, creating one.
17 . The vehicular advertising system of claim 16 , wherein the user profile includes an advertising profile having at least one user advertising preference.
18 . The vehicular advertising system of claim 17 , wherein the advertising information may include at least one of advertisement effectiveness, dietary preferences and predictive advertisement measures.
19 . The vehicular advertising system of claim 14 , wherein an advertisement management module is configured to determine if the user response is based at least in part on the advertisement presented, wherein the user response includes a phone call made in close temporal proximity.
20 . The vehicular advertising system of claim 19 , wherein the user response is used to determine advertisement effectiveness.