Computerized system and method for advanced advertising
The invention provides an improved algorithm for selecting paid advertisements for inclusion with search engine results or with any resource retrieved from the Internet. The algorithm collects personalized data of each user and feeds the collected personalized data into search queries of search engines, to retrieve paid advertisements. The advertisements are retrieved based not only on search keywords input by the user, but also based on personal preferences, interests and demographics of the user, as well as the location of the user and the time when the search is performed. In other words, the inventive technology enables each user to receive very targeted, localized and personalized advertising materials.
1. A computerized system for processing a user request, the system comprising:
a. a client computer system directly accessed by the user, having a central processing unit, wherein the client computer system is operable to receive the user request and wherein the user request is directed to a network entity;
b. a gateway connecting the client computer system with the network;
c. a location database storing location information, wherein the location database is executing on a database server comprising a second central processing unit;
d. a time information module for generating current local time information; and
e. a server comprising a third central processing unit and operable to:
i. receive the user request;
ii. receive network address information of the user from the gateway;
iii. provide the received network address information to the location database;
iv. receive the user location information from the location database;
v. receive the current local time information from the time information module;
vi. append the received location information and the received current local time information to the user request to produce the modified user request; and
vii. forward the modified user request to the network entity,
wherein the client computer system stores information on preferences of the user, the stored information on preferences of the user being not accessible to any other entity except for the client computer system,
wherein the network entity comprises a search engine, wherein the user request is a search engine query and wherein an information is received from the network entity responsive to the modified user request, the received information comprising search results responsive to the user request together with a plurality of advertisements related to the search results, and
wherein the client computer system is configured to select at least one of the plurality of advertisements for displaying to the user based on the stored information on preferences of the user, wherein the selection is performed on the client computer system.
2. The computerized system of claim 1 , further comprising a user information store for storing and supplying user information to the server; wherein the server is additionally operable to receive user information from the user information store and add the received user information to the modified user request.
3. The computerized system of claim 2 , wherein the user information store is located on the server.
4. The computerized system of claim 2 , wherein the user information store is located on the client computer system.
5. The computerized system of claim 2 , wherein the user information comprises user preference information.
6. The computerized system of claim 2 , wherein the user information comprises user demographic information.
7. The computerized system of claim 2 , wherein the user information comprises user age information.
8. The computerized system of claim 1 , wherein the user location information comprises the city where the user is located.
9. The computerized system of claim 1 , wherein the user location information comprises the street where the user is located.
10. The computerized system of claim 1 , wherein the client computer system is additionally operable to receive the content responsive to user's request from the network entity and to display the received content to the user.
11. The computerized system of claim 10 , wherein the received content comprises an advertising material.
12. The computerized system of claim 11 , wherein the network entity comprises an ad warehouse operable to store a plurality of advertising materials and to provide the advertising material based on the received modified user request.
13. The computerized system of claim 11 , wherein the advertising material is displayed in a frame separately from the received content.