Systems and methods to establish communication connections via mobile application

1. A computer-implemented method, comprising:

installing, in a mobile device, a mobile application, including associating the mobile application on the mobile device with a communication reference of the mobile device;

presenting, on the mobile device, a call button in the mobile application, the call button associated with a callee;

in response to a user activation of the call button, transmitting, by the mobile application running in the mobile device, a request to a connection server, the request identifying the callee and the communication reference;

receiving, in the mobile application, a response to the request, the response including a call-in reference of the connection server, wherein the connection server is configured to associate the call-in reference with the communication reference of the mobile device and the callee; and

initiating, by the mobile device, a call to the connection server using the call-in reference provided in the response to the request, wherein the connection server is configured to authenticate the call based on the association between the call-in reference and the communication reference of the mobile device and connect the call to the callee after the call is authenticated.

2. The method of claim 1 , further comprising:

authenticating a user of the mobile device based on a credential of an account, prior to the initiating of the call; and

charging the account for services provided by the callee over a connection established via connecting the call received in the connection server to the callee.

3. The method of claim 1 , wherein the connection server is configured to select, in response to the request received from the mobile application, the call-in reference from a plurality of call-in references of the connection server and provide the call-in reference in the response to the request.

4. The method of claim 3 , wherein the connection server is configured to remove the association between the call-in reference and the communication reference of the mobile device after the call is authenticated.

5. The method of claim 3 , wherein the association between the call-in reference and the communication reference of the mobile device is configured to expire after a predetermined time period.

6. The method of claim 1 , wherein the mobile application is configured to identify a funding source of the call.

7. The method of claim 6 , wherein the mobile application is configured to establish a monthly budget for spending made using the mobile application.

8. The method of claim 6 , wherein the funding source comprises a mobile wallet implemented on the mobile device.

9. The method of claim 6 , wherein the request transmitted to the connection server in response to the user activation of the call button identifies the funding source; and the connection server is configured to charge the funding source for services provided by the callee over a connection established via connecting the call to the callee.

10. The method of claim 1 , wherein initiation of the call to the connection server is in response to the response received as a result of the user activation of the call button.

11. A computer-implemented method, comprising:

communicating, by a computing apparatus, a service listing of a callee to a mobile application running in a mobile device, the mobile device having a communication reference;

receiving, in the computing apparatus, a request generated by the mobile application in response to a user activation of the call button, the request identifying the callee and the communication reference of the mobile device;

providing, by the computing apparatus to the mobile application running in the mobile device, a response to the request, the response including a call-in reference;

associating, in the computing apparatus, the call-in reference with the communication reference of the mobile device and the callee;

receiving, in the computing apparatus, a call made using the call-in reference provided in the response to the request;

authenticating, by the computing apparatus, the call based on the association between the call-in reference and the communication reference of the mobile device; and

connecting, by the computing apparatus, the call to the callee, after the call is authenticated.

12. The method of claim 11 , wherein the request further identifies an account of the caller; and the method further comprising:

charging the account for services provided by the callee over a connection established via the connecting of the call to the callee.

13. The method of claim 12 , further comprising:

storing, in the computing apparatus, payment information in the account; and

authenticating a user of the mobile device based on a credential of an account, prior to the user activation of the call button, wherein the charging is performed using the payment information.

14. The method of claim 11 , further comprising:

selecting, in response to the request received from the mobile application, the call-in reference from a plurality of call-in references to provide the call-in reference in the response to the request, wherein in absence of the association between the call-in reference and the communication reference of the mobile device in the computing apparatus, calls from the mobile device to the call-in reference will fail in the authenticating.

15. The method of claim 14 , further comprising:

removing the association between the call-in reference and the communication reference of the mobile device after the call is authenticated.

16. The method of claim 14 , wherein the association between the call-in reference and the communication reference of the mobile device is configured to expire after a predetermined time period.

17. The method of claim 14 , wherein the request generated in response to the user activation of the call button identifies a funding source; and the method further comprises:

charging the funding source for services provided by the callee over a connection established via the connecting of the call to the callee.

18. The method of claim 17 , wherein the funding source comprises a mobile wallet implemented on the mobile device.

19. A mobile device having a communication reference, the mobile device comprising:

at least one microprocessor; and

memory storing instructions configured to instruct the at least one microprocessor to at least:

authenticate a user of the mobile device for use of payment information pre-associated with an account;

present, on the mobile device, a user interface element in a mobile application running in the mobile device, the user interface element associated with a callee;

in response to a user activation of the user interface element, transmit, by the mobile application running in the mobile device, a request to a connection server, the request identifying the callee, the communication reference, and the account;

receive, in the mobile application, a response to the request, the response including a call-in reference of the connection server, wherein the connection server is configured to associate the call-in reference with the communication reference of the mobile device and the callee; and

initiate, by the mobile device, a call to the connection server using the call-in reference provided in the response to the request, wherein the connection server is configured to authenticate the call based on the association between the call-in reference and the communication reference of the mobile device, connect the call to the callee after the call is authenticated, and charge for services provided by the callee in the call using the payment information.

20. The mobile device of claim 19 , wherein initiation of the call to the connection server is in response to the response received as a result of the user activation of the user interface element.