Obtaining desired web content from a mobile device
View Patent ↗Methods and systems to obtain desired web content for a mobile device are disclosed. Users access web pages with mobile devices such as smart phones in addition to their non-mobile devices. In order to conveniently display information on mobile devices having smaller screens, mobile versions of web pages offering abridged content are available as well as non-mobile versions. When a web page is selected from search results provided from a query in a web search, the mobile or non-mobile versions of the web page may be delivered. By delivering a web page version to a mobile device based on relevance rankings determined for the non-mobile and mobile versions of the web page, desired content is more efficiently delivered. In this manner, a search experience may be improved by reducing deliveries of mobile versions of web pages to mobile devices where an alternative non-mobile version of the web page is preferred.
1. A method of data processing in a networked environment, comprising:
receiving a first query for a web search from a first user device;
receiving, from the first user device, a selection of a web page of a website from a plurality of websites provided as search results from the web search based on the first query, the website comprising a mobile version of the web page and a non-mobile version of the web page;
identifying a type of the first user device as being a mobile device;
determining relevance rankings for the mobile version and the non-mobile version of the web page, based on the first query and based on one or more statistics of previous visitations to the mobile version of the web page, the statistics comprising instances in which a user device requests the non-mobile version of the web page after being presented with the mobile version of the web-page, and;
comparing the relevance rankings for the mobile version and the non-mobile version of the web page and
selecting the non-mobile version of the web page for transmission to the first user device, based on the identified type of the first user device being a mobile device and further based on a determination that the relevance ranking of the non-mobile version of the web page is higher than the relevance ranking of the mobile version of the web page.
2. The method of claim 1 , wherein the method further comprises:
receiving a second query for a web search from a second user device;
receiving, from the second user device, a selection of a web page of a website from a plurality of websites provided as search results from the web search based on the second query, the website comprising a mobile version of the web page and a non-mobile version of the web page;
identifying a type of the second user device as being a non-mobile device;
determining relevance rankings for the mobile version and the non-mobile version of the web page, based on the second query and based on one or more statistics of previous visitations to the mobile version of the web page, the statistics comprising instances in which a user device requests the mobile version of the web page after being presented with the non-mobile version of the web-page, and;
comparing the relevance rankings for the mobile version and the non-mobile version of the web page and selecting the mobile version of the web page for transmission to the second user device, based on the identified type of the second user device being a non-mobile device and further based on a determination that the relevance ranking of the mobile version of the web page is higher than the relevance ranking of the non-mobile version of the web page.
3. The method of claim 1 , wherein the identifying the web page with the web search identifies the non-mobile version of the website.
4. The method of claim 1 , wherein the determining the relevance rankings for the mobile version and the non-mobile version is based on at least one of: a presence or absence of terms in the first query, occurrence of the terms in the first query, and relative positions of terms in the first query.
5. The method of claim 1 , wherein the mobile version of the web page includes fewer alphanumeric characters than the non-mobile version.
6. The method of claim 1 , wherein the selecting the version of the web page occurs according to computer instructions disposed at the browser of the mobile device.
7. The method of claim 1 , wherein the selecting the mobile version of the web page occurs according to computer instructions disposed at a web server hosting the mobile version and the non-mobile version of the website.
8. The method of claim 1 , wherein the selecting the mobile version of the web page occurs according to computer instructions disposed at the search engine.
9. The method of claim 1 , wherein the one or more statistics of previous visitations to the mobile version of the web page comprises a percentage of instances in which a user device requests the mobile version of the web page after being presented with the non-mobile version of the web page.
10. A method of data processing in a networked environment, comprising:
receiving a query for a web search from a user device;
receiving, from the user device, a selection of a web page of a website from a plurality of websites provided as search results from the web search based on the query, the website comprising a mobile version of the web page and a non-mobile version of the web page;
identifying a type of the user device as a mobile device;
determining a percentage of previous instances in which a user device requests the mobile version of the web page after being presented with the non-mobile version of the web page; and
transmitting the non-mobile version of the web page to the user device, based on the identified type of the user device being a mobile device and further based on the determined percentage being above a threshold percentage.