Methods and systems for establishing a mode of communication between particular users based on perceived lulls in media assets

1. A method for establishing a mode of communication, the method comprising:

retrieving, using a video consumption application, a first user profile associated with a first user who is consuming a media asset;

determining, using the video consumption application, that the first user perceives a segment of the media asset as a lull based on the first user profile;

retrieving, using the video consumption application, a second user profile associated with the second user;

determining, using the video consumption application, that the second user also perceives the segment of the media asset to be a lull based on the second user profile; and

in response to determining that the first user and the second user both perceive the media asset to be a lull, establishing a mode of communication between the first user and the second user by generating for display, using the video consumption application, a user interface through which the first user may communicate with the second user by way of the mode of communication.

2. The method of claim 1 , wherein establishing the mode of communication between the first user and the second user comprises generating for display a chat window that is accessible by, and viewable by, both the first user and the second user.

3. The method of claim 2 , wherein the chat window is an overlay on top of the media asset.

4. The method of claim 2 , wherein the chat window is generated for display on a user equipment device that is different to a device that the media asset is currently being consumed from.

5. The method of claim 1 , further comprising generating for display at least one selectable option for: establishing the mode of communication on top of the media asset, establishing the mode of communication on a specified user equipment device, tearing down the mode of communication, and toggling a view of the mode of communication.

6. The method of claim 1 , further comprising:

generating for display a selectable option to the first user to join a communication session;

receiving a selection of the selectable option from the first user; and

in response to receiving the selection of the selectable option from the first user, causing a communications interface to be enabled at a user equipment device of the first user.

7. The method of claim 6 , further comprising:

generating for display the selectable option to the second user to join the communication session;

receiving a selection of the selectable option from the second user; and

in response to receiving the selection of the selectable option from the second user, causing the communications interface to be enabled at a user equipment device of the second user.

8. The method of claim 1 , wherein determining that the first user perceives a segment of the media asset as a lull based on the first user profile further comprises:

detecting that the first user has transmitted a communication to a remote server;

determining whether content of the communication is related to the media asset; and

in response to determining that the content of the communication is not related to the media asset and that the media asset matches characteristics of the first user profile, determining that the first user perceives a segment of the media asset as a lull.

9. The method of claim 8 , wherein the content of the communication is not related to the media asset if the communication does not identify at least one of the identity of the media asset, a feature of the media asset, and a happenstance of the media asset.

10. The method of claim 1 , further comprising:

in response to determining that the first user and the second user both perceive the media asset to be a lull, causing an advertisement to be presented to the first user and the second user.

11. A system for establishing a mode of communication, the system comprising:

communications circuitry; and

control circuitry configured to:

retrieve, using a video consumption application, using the communications circuitry, a first user profile associated with a first user who is consuming a media asset;

determine, using the video consumption application, that the first user perceives a segment of the media asset as a lull based on the first user profile;

retrieve, using the video consumption application, a second user profile associated with the second user;

determine, using the video consumption application, that the second user also perceives the segment of the media asset to be a lull based on the second user profile; and

in response to determining that the first user and the second user both perceive the media asset to be a lull, establish a mode of communication between the first user and the second user by generating for display, using the video consumption application, a user interface through which the first user may communicate with the second user by way of the mode of communication.

12. The system of claim 11 , wherein the control circuitry is further configured, when establishing the mode of communication between the first user and the second user, to generate for display a chat window that is accessible by, and viewable by, both the first user and the second user.

13. The system of claim 12 , wherein the chat window is an overlay on top of the media asset.

14. The system of claim 12 , wherein the chat window is generated for display on a user equipment device that is different to a device that the media asset is currently being consumed from.

15. The system of claim 12 , wherein the control circuitry is further configured to generate for display at least one selectable option for: establishing the mode of communication on top of the media asset, establishing the mode of communication on a specified user equipment device, tearing down the mode of communication, and toggling a view of the mode of communication.

16. The system of claim 11 , wherein the control circuitry is further configured to:

generate for display a selectable option to the first user to join a communication session;

receive a selection of the selectable option from the first user; and

in response to receiving the selection of the selectable option from the first user, cause a communications interface to be enabled at a user equipment device of the first user.

17. The system of claim 16 , wherein the processor is further configured to:

generate for display the selectable option to the second user to join the communication session;

receive a selection of the selectable option from the second user; and

in response to receiving the selection of the selectable option from the second user, cause the communications interface to be enabled at a user equipment device of the second user.

18. The system of claim 11 , wherein the control circuitry is further configured, when determining that the first user perceives a segment of the media asset as a lull based on the first user profile further, to:

detect that the first user has transmitted a communication to a remote server;

determine whether content of the communication is related to the media asset; and

in response to determining that the content of the communication is not related to the media asset and that the media asset matches characteristics of the first user profile, determine that the first user perceives a segment of the media asset as a lull.

19. The system of claim 18 , wherein the content of the communication is not related to the media asset if the communication does not identify at least one of the identity of the media asset, a feature of the media asset, and a happenstance of the media asset.

20. The system of claim 11 , wherein the control circuitry is further configured to: in response to determining that the first user and the second user both perceive the media asset to be a lull, cause an advertisement to be presented to the first user and the second user.