Methods and apparatus to determine engagement levels of audience members
View Patent ↗Methods and apparatus to determine engagement levels of audience members are disclosed. An example method includes analyzing image data corresponding to an environment in which an audience is exposed to media presented by a first media presentation device to determine whether the environment includes a glow emanating from a second media presentation device; and when the environment includes the glow, calculating an engagement for a person in the environment with respect to the first media presentation device based on a presence of the glow.
1. A method, comprising:
analyzing, via a logic circuit, image data corresponding to an environment in which an audience is exposed to media presented by a first media presentation device to determine whether the environment includes a glow emanating from a second media presentation device; and
when the environment includes the glow, calculating a distance between the detected glow and the person, and calculating an engagement for a person in the environment with respect to the first media presentation device based on a presence of the glow.
2. The method as defined in claim 1 , further including detecting a change in the glow over a period of time.
3. The method as defined in claim 2 , further including calculating the engagement for the person based on the detected change in the glow.
4. The method as defined in claim 1 , further including calculating the engagement for the person based on the distance.
5. The method as defined in claim 1 , further including detecting media identifying information associated with the first media presentation device, and associating the media identifying information with the calculated engagement.
6. The method as defined in claim 1 , wherein the first media presentation device is a stationary device located in the environment, and the second media presentation device is a portable device.
7. A tangible computer readable storage medium comprising instructions that, when executed, cause a machine to at least:
analyze image data corresponding to an environment in which an audience is exposed to media presented by a first media presentation device to determine whether the environment includes a glow emanating from a second media presentation device; and
when the environment includes the glow, calculate a distance between the detected glow and the person, and calculate an amount of attention paid by a person in the environment to the first media presentation device based on a presence of the glow.
8. The storage medium as defined in claim 7 , wherein the instructions, when executed, cause the machine to detect a change in the glow over a period of time.
9. The storage medium as defined in claim 8 , wherein the instructions, when executed, cause the machine to calculate the amount of attention paid by the person based on the detected change in the glow.
10. The storage medium as defined in claim 7 , wherein the instructions, when executed, cause the machine to calculate the amount of attention paid by the person based on the distance.
11. The storage medium as defined in claim 7 , wherein the instructions, when executed, cause the machine to gather media identifying information associated with the first media presentation device, and associate the media identifying information with the calculated engagement.
12. The storage medium as defined in claim 7 , wherein the first media presentation device is a stationary device located in the environment, and the second media presentation device is a portable device.
13. An apparatus, comprising:
a detector to analyze image data representative of an environment in which an audience is exposed to media presented by a first media presentation device to determine whether the environment includes a glow emanating from a second media presentation device; and
a calculator to determine an engagement for a person in the environment with respect to the first media presentation device based on a presence of the glow, wherein the calculator is to determine a distance between the detected glow and the person.
14. The apparatus as defined in claim 13 , wherein the detector is to detect a change in the glow over a period of time.
15. The apparatus as defined in claim 14 , wherein the calculator is to determine the engagement for the person based on the detected change in the glow.
16. The apparatus as defined in claim 13 , wherein the calculator is to determine the engagement for the person based on the distance.
17. The apparatus as defined in claim 13 , further including a media detector to collect media identifying information to associate with the calculated engagement.
18. The apparatus as defined in claim 13 , wherein the first media presentation device is a stationary device located in the environment, and the second media presentation device is a portable device.