Method of achieving improved product rheology, cosmetic consumer acceptance and deposition

1. A method of achieving improved composition rheology, cosmetic consumer acceptance and deposition comprising applying to hair a composition comprising

a) from about 0.01% to about 2% of a cationic polymer;

b) from about 0.5% to 3% of an associative thickener;

c) from about 1.0% to 10.0% of a polyol;

d) an anti-dandruff active wherein the anti-dandruff active is zinc pyrithione;

e) a cosmetically acceptable carrier;

f) a surfactant;

wherein the composition comprises a zinc-containing layered material selected from the group consisting of basic zinc carbonate, zinc carbonate hydroxide, hydrozincite, zinc copper carbonate hydroxide, aurichalcite, copper zinc carbonate hydroxide, rosasite, phyllosilicate containing zinc ions, layered double hydroxide, hydroxy double salts, and mixtures thereof and wherein the composition comprises a yield consistency value of about 0.001s to 0.9s and having a rate index value of from about 0.01 to about 0.6 and a percentage of coacervate particles with a floc size of greater than about 20 microns is from about 1% to about 40%.

2. The method according to claim 1 , wherein the polyol is glycerin.

3. The method according to claim 1 wherein the yield consistency value is from about 0.1s to about 0.2s.

4. The method according to claim 1 wherein the associative thickener is from about 1.0% to about 2.0%.

5. The method according to claim 1 wherein the associative thickener is selected from the group consisting of hydrophobically modified hydroxyethyl celluoloses, hydrophobically modified polypolyacrylates, hydrophobically modified polyacrylic acids, hydrophobically modified polyacrylamides, and hydrophobically modified polyethers and mixtures thereof.

6. The method according to claim 5 wherein the associative thickener is selected from the group consisting of PEG-120-methylglucose dioleate, PEGN(40 or 60) sorbitan tetraoleate, PEG-150 pentaerythrityl tetrastearate, PEG-55 propylene glycol oleate, PEG-150 distearate and mixtures thereof.

7. The method according to claim 5 wherein the associative thickener is PEG-150 distearate.

8. The method according to claim 1 wherein the cationic polymer is a cationic guar polymer.

9. The method according to claim 8 wherein the cationic guar polymer has a weight average molecular weight of less than about 3 million g/mol, and wherein the cationic guar polymer has a charge density of from about 0.1 meq/g to about 2.5 meq/g.

10. The method according to claim 9 , wherein cationic guar polymer has a weight average molecular weight of from about 150 thousand to about 800 thousand g/mol.

11. The method according to claim 10 , wherein cationic guar polymer has a weight average molecular weight of from about 200 thousand to about 700 thousand g/mol.

12. The method according to claim 1 , wherein the on-scalp deposition of the zinc pyrithione is at least about 1 microgram/cm 2 .

13. The method according to claim 1 , wherein the cosmetically acceptable carrier is a cosmetically acceptable aqueous carrier and is present at a level of from about 20% to about 95%.

14. The method according to claim 1 , wherein the composition comprises from about 0.01% to about 0.7% cationic polymer, by total weight of the composition.

15. The method according to claim 1 , wherein the composition comprises a cationic copolymer.

16. The method according to claim 1 , wherein the surfactant is an anionic surfactant.

17. The method according to claim 1 , wherein the composition further comprises a co-surfactant, wherein the co-surfactant is selected from the group consisting of zwitterionic surfactants, amphoteric surfactants, non-ionic surfactants, and mixtures thereof.