IP Library Granted Patent US 10,325,102
Granted Patent B2
US 10,325,102 · App. 14/286,349 · Granted Jun 18, 2019

Real-time customer experience management systems and methods

Inventors: GiriSrinivasaRao AthuluruTlrumala (San Francisco, CA); Anand Ramesh Attuluru (Kondapur, IN)
Assignee: yTrre, Inc.
G06F21/604G06F3/0482G06F16/29G06Q10/06G06Q10/06313G06Q10/109G06Q30/0613H04N21/44222H04W4/029H04W4/50H04W8/005H04W8/18H04L65/403H04N21/4788Y04S10/54Y10S707/99933Y10S707/99945Y10S707/99948
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Quick Facts
Patent No.
US 10,325,102
App. No.
14/286,349
Granted
Jun 18, 2019
Kind
B2
Abstract

A real-time experience management method, system, and mobile device include checking in a person with an associated mobile device at a site comprising a wireless infrastructure, location tracking, and sensors; communicating data associated with the person to a cloud service; receiving personalization information about the person from the cloud service; monitoring and updating an experience associated with the person at the site during a duration the person is at the site; and communicating data associated with the experience to the cloud service.

Claims (67)

1. A real-time experience management system, comprising:

a real-time awareness system operating one or more servers in a cloud; and

a workflow system operating on the one or more servers in the cloud;

wherein the real-time awareness system is configured to manage real-time location, position, and map updates associated with a plurality of users at a site and to trigger policy-based events to the workflow system based on real-time updates;

wherein the workflow system is configured to manage a workflow at the site associated with the plurality of users such that experiences by customers of the plurality of users are optimized by staff of the plurality of users;

wherein each of the plurality of users comprises a mobile device interacting with the real-time awareness system and/or the workflow system and at least one user comprising a wearable device interacting with the real-time awareness system and/or workflow system for providing data and receiving updates; and

wherein the policy-based events include modifying a visual representation of the experience on the map in real-time and are based on a policy configured for the site to provide data associated with the experience to a business managing the site.

2. The real-time experience management system of claim 1 , wherein

the real-time awareness system is configured to

check in a user with an associated mobile device at the site via a wireless infrastructure, location tracking, and sensors at the site;

communicate data associated with the user to the workflow system;

receive personalization information about the user from the workflow system; and

monitor and update an experience associated with the user at the site during a duration the user is at the site.

3. The real-time experience management system of claim 2 , wherein

the plurality of users are checked non-intrusively through a wireless signature provided by the associated mobile device to the wireless infrastructure.

4. The real-time experience management system of claim 2 , wherein

a mobile application is installed on the associated mobile device and the user opts in for data collection via a wireless signature provided by the associated mobile device.

5. The real-time experience management system of claim 2 , wherein

the workflow system is configured to update the experience by staff at the site through staff mobile devices and inputting associated data at various points in the experience.

6. The real-time experience management system of claim 2 , wherein

the workflow system is configured to provide a visualization of the site on a mobile device to determine a real-time status of experiences associated with the plurality of users.

7. The real-time experience management system of claim 2 , wherein

the workflow system is configured to

define a plurality of different experiences for the plurality of users at the site, wherein the plurality of different experiences is greater than a number of manual experiences that staff at the site are trained to perform; and

guide the staff through any of the plurality of different experiences for the plurality of users.

8. The real-time experience management system of claim 2 , wherein

the workflow system is configured to

analyze the data to determine different experiences occurring at the site for providing an opportunity to the plurality of users, to provide measurements of performance and effectiveness of employees on a per experience type basis, and to provide feedback from customers in a non-obtrusive manner.

9. The real-time experience management system of claim 2 , wherein

the workflow system is configured to

group the plurality of users in one or more communities based on the data associated with the experience and data already stored in the cloud service.

10. The real-time experience management system of claim 2 , wherein

the workflow system is configured to

determine a problem with the experience; and

provide a notification to provide corrective action to the problem.

11. The real-time experience management system of claim 2 , wherein

the workflow system is configured to

create a private and personal experience journal for at least one of the plurality of users capturing history and context of a visit to the site by the plurality of users and visits to other sites; and

perform any of:

create a geo-fence based on the visit to the site;

clone, copy, discover, and/or share experiences in the private and personal experience journal;

receive notifications on new experience opportunities based on the private and personal experience journal;

define a taste identity of the plurality of users;

discover a community for the plurality of users; and

perform personal control of experience workflows.

12. The real-time experience management system of claim 2 , wherein

the real-time awareness system is configured to

capture data associated with the experience from a perspective of customers and from a perspective of staff at the site;

segment private data of the data associated with the customer and the business; and

share common data of the data with both the customer and the business.

13. The real-time experience management system of claim 2 , wherein

the real-time awareness system is configured to

identify the user based on a unique identifier; and

provide as much detail about the user as configured by the user.

14. The real-time experience management system of claim 2 , wherein

the site comprises one of a restaurant or fast food, a store, and a hotel and, wherein the experience comprises one of dining at the restaurant or fast food, shopping at the store, and staying at the hotel.

15. The real-time experience management system of claim 2 , wherein

the site comprises a health care facility and the experience comprises treatment at the health care facility.

16. The real-time experience management system of claim 2 , wherein

the site comprises a salon/spa facility and the experience comprises service at the salon/spa facility.

17. The real-time experience management system of claim 2 , wherein

the real-time awareness system is configured to

communicate data associated with the user to the workflow system through a staff device that is communicatively coupled to a master device at the site, wherein the master device communicates the data to the workflow system and caches the data locally.

18. The real-time experience management system of claim 2 , wherein

a plurality of mobile devices associated with staff are operated at the site;

wherein one of the plurality of mobile devices is designated as a master communicating with all other of the plurality of mobile devices; and

wherein zero-configuration networking is utilized between the master and the all other of the plurality of mobile devices.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 27, 2014
From: ATHULURUTLRUMALA, GIRISRINIVASARAO, MR.; ATTULURU, ANAND RAMESH, MR.
To: YTRRE, INC.
Reel/Frame 032963/0022 →
Continuity (2)
Provisional Application 61826942 · May 23, 2013
Related Publication 20160335686A1 · Nov 17, 2016
Cited By (4)
US 12,411,679 US 12,563,451 US 12,643,556 US 12,651,288