METHOD, SYSTEM AND COMPONENTS FOR OBTAINING, EVALUATING AND/OR UTILIZING SELLER, BUYER AND TRANSACTION DATA
Methodologies, systems, components and software are provided that perform web analytics to measure visitor to consumer conversion continuously throughout surfing, through conversion and past completion of a purchase on-line. In accordance with at least one embodiment, such methodologies, systems, components and software may be utilized to determine efficacy of a plurality of parameters relating to one or more Transaction Related Offerings (TROs). In accordance with at least one embodiment of the invention, such methodologies, systems, components and software may be utilized to configure one or more Consumer Behavior Decision Models (CBDMs) and/or generate consumer behavior data.
1 . A method for effectively providing a transaction related offering to at least one consumer via an on-line environment for the purpose of providing an incentive to at least one consumer to purchase one or more products or services via the on-line environment, the method comprising:
advertising availability of the transaction related offering to the at least one consumer prior to the consumer making a purchase via the on-line environment;
monitoring consumer behavior of the at least one consumer within and outside the on-line environment using a code embedded in a graphic associated with the transaction related offering to generate consumer behavior data; and
analyzing the consumer behavior data to determine efficacy of a plurality of parameters relating to the transaction related offering,
wherein the analysis of the consumer behavior data provides information indicating whether or to what extent the transaction related offering is an incentive to at least one consumer to purchase one or more products or services via the on-line environment.
2 - 26 . (canceled)