IP Library Granted Patent US 10,649,220
Granted Patent B2
US 10,649,220 · App. 14/299,474 · Granted May 12, 2020

Content presentation in head worn computing

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Quick Facts
Patent No.
US 10,649,220
App. No.
14/299,474
Granted
May 12, 2020
Kind
B2
Abstract

A method includes retrieving personal information relating to a user of a head-worn computer, wherein the personal information provides an indication of a type of physical structure in the environment that interests the user, selecting a geo-spatial location for digital content to be presented to the user based at least in part on the indication of the type of physical structure in the environment that interests the user, selecting a physical attribute proximate the geo-spatial location based at least in part on the personal information and presenting, based on data indicative that the user is near the geo-spatial location, the digital content in a see-through display of the head-worn computer such that the digital content is perceived by the user to be associated with the physical attribute.

Claims (27)

1. A method, comprising:

retrieving personal information relating to a user of a wearable head device, wherein the personal information is associated with

a physical structure type and

a display attribute defining a preferred manner of displaying content, the display attribute associated with the physical structure type;

detecting, via the wearable head device, a physical structure matching the physical structure type at a geo-spatial location;

associating a digital content with the geo-spatial location based on at least the detected physical structure;

determining, via the wearable head device, whether the user is near the geo-spatial location; and

in accordance with a determination that the user is near the geo-spatial location, presenting the digital content on a see-through display of the wearable head device, wherein:

presenting the digital content on the see-through display comprises indicating a spatial relationship between the digital content and the physical structure, and

the digital content is presented on the see-through display based on the display attribute associated with the personal information.

2. The method of claim 1 , wherein the personal information comprises demographic information.

3. The method of claim 1 , wherein the personal information comprises behavioral information.

4. The method of claim 1 , wherein the personal information comprises travel information.

5. The method of claim 1 , wherein the digital content is presented further in accordance with a determination that the wearable head device is oriented in a pre-selected direction.

6. The method of claim 1 , wherein the digital content is presented further in accordance with a prediction that a field of view of the user is oriented in a pre-selected direction.

7. The method of claim 1 , further comprising:

selecting the digital content with an external user interface; and

in response to the selection of the digital content, repositioning the digital content presented on the see-through display.

8. The method of claim 1 , further comprising:

identifying an object obstructing a view of the user; and

updating presentation of the digital content to indicate obstruction of the view.

9. The method of claim 1 , further comprising:

receiving sensor information from the wearable head device; and

updating a position of the presentation based on the sensor information.

10. The method of claim 1 , wherein the physical structure type comprises a sports complex.

11. The method of claim 1 , wherein the physical structure type comprises a home of the user.

12. The method of claim 1 , wherein the physical structure type comprises a place of work of the user.

Assignments (8)
ASSIGNMENT OF SECURITY INTEREST IN PATENTS Recorded Nov 7, 2019
From: JPMORGAN CHASE BANK, N.A.
To: CITIBANK, N.A.
Reel/Frame 050967/0138 →
PATENT SECURITY AGREEMENT Recorded Aug 22, 2019
From: MAGIC LEAP, INC.; MOLECULAR IMPRINTS, INC.; MENTOR ACQUISITION ONE, LLC
To: JP MORGAN CHASE BANK, N.A.
Reel/Frame 050138/0287 →
SECURED PARTY BILL OF SALE Recorded Apr 18, 2019
From: OSTERHOUT GROUP, INC.
To: JGB COLLATERAL, LLC
Reel/Frame 051018/0883 →
ASSIGNMENT OF PATENTS AND PATENT APPLICATIONS Recorded Apr 18, 2019
From: JGB COLLATERAL, LLC
To: MENTOR ACQUISITION ONE, LLC
Reel/Frame 048945/0939 →
SECURITY INTEREST Recorded Mar 15, 2018
From: OSTERHOUT GROUP, INC.
To: JGB COLLATERAL, LLC
Reel/Frame 045606/0295 →
SECURITY INTEREST Recorded Oct 3, 2017
From: OSTERHOUT GROUP, INC.
To: O-FILM GLOBAL (HK) TRADING LIMITED
Reel/Frame 044127/0501 →
SECURITY INTEREST Recorded Sep 28, 2017
From: OSTERHOUT GROUP, INC.
To: 21ST CENTURY FOX AMERICA, INC.
Reel/Frame 044052/0367 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 27, 2015
From: OSTERHOUT, RALPH F.; HADDICK, JOHN D.; LOHSE, ROBERT MICHAEL; BORDER, JOHN N.; SHAMS, NIMA L.
To: OSTERHOUT GROUP, INC.
Reel/Frame 034826/0770 →