LABEL WITH ADHESIVE AND SILICONE-FREE RELEASE COATING

1 . A label comprising:

a substrate; and

a water-based release coating applied to a first surface of the substrate as a mixture, the mixture including: a formulation of a fluorochemical, a starch, a defoamer, a cross linker, a release agent, and a catalyst.

2 . The label of claim 1 , wherein a total dry weight for the mixture includes a dry weight of approximately: 21.45% of the fluorochemical, 53.62% of the starch, 1.61% of the defoamer, 4.02% of the cross linker, 17.37% of the release agent, and 1.93% of the catalyst.

3 . The label of claim 1 , wherein a total wet weight for the mixture includes a weight of approximately: 35.87% of the fluorochemical, 35.87% of the starch, 2.69% of the defoamer, 2.45% of the cross linker, 21.52% of the release agent, and 1.61% of the catalyst.

4 . The label of claim 1 , wherein the release agent is a non-silicone release agent.

5 . The label of claim 1 , wherein the catalyst is selected based on an adhesive applied to a second surface of the substrate.

6 . The label of claim 1 , wherein the release coating is a water-based combination of the mixture.

7 . The label of claim 1 , wherein the label exhibits a lower release force when peeled from a roll of labels than a peel force when pulled from a second substrate to which it is applied.

8 . The label of claim 1 , wherein mixture is formulated based on a water-based adhesive applied to a second surface of the substrate.

9 . The label of claim 1 , wherein the water-based release coating formulation is applied onto the first surface by a sprayer.

10 . The label of claim 1 , wherein the water-based release coating formulation is applied to the first surface with a press.

11 . The label of claim 2 , wherein the starch is adjustable to increase or decrease the viscosity of the water-based release coating formulation based on performance metrics associated with the press.

12 . A method, comprising:

applying, by a press, a water-based release coating to a first surface of a substrate, the water-based release coating a water-based mixture of a fluorochemical formulation, a starch, a defoamer, a cross-linker, a release agent, and a catalyst; and

applying, by the press, an adhesive layer to at least a portion of a second surface of the substrate.

13 . The method of claim 12 , wherein applying the water-based release coating further includes using anilox rollers to apply the water-based release coating on top of a thermal coated layer applied to the first surface.

14 . The method of claim 12 , wherein applying the water-based release coating further includes spraying the water-based release coating with the coating on top of a thermal coated layer applied to the first surface.

15 . The method of claim 12 , wherein applying the water-based release coating further includes using one of: an Infrared dryer, a microwave dryer, and a conventional dryer to dry the water-based release coating with the formulation at a dryer station of the press.

16 . The method of claim 12 further comprising, processing, by the press, the substrate as a web of labels fed to the press.

17 . A method, comprising:

mixing a starch, a defoamer, a cross linker, a fluorochemical, a non-silicone release agent, and a catalyst to form a water-based release coating; and

applying the water-based release coating to a first surface of a substrate of a label.

18 . The method of claim 17 further comprising, applying an adhesive layer to a second surface of the substrate.

19 . The method of claim 17 , wherein applying further includes applying the water-based release coating on top of a thermal layer coated on the first surface.

20 . The method of claim 17 , wherein applying further includes rolling the mixture onto the first surface of the substrate using anilox rollers.