CONSUMPTION PROFILE FOR MOBILE MEDIA

1 . A method of managing a content item in a media management platform, comprising:

creating a consumption profile for the content item, the consumption profile including attributes of devices on which the content item can be accessed and a profile of the attributes of networks on which the content item can be delivered;

integrating attributes of the content item with the consumption profile in the media management platform using a processor; and

configuring the content item for delivery using the media management platform based on the consumption profile and integrated attributes of the content item.

2 . The method of claim 1 , wherein the consumption profile functions as an adapter mechanism enabling a plurality of functions of the media management platform.

3 . The method of claim 2 , wherein the consumption profile further includes a profile of the attributes of a targeted user of the content.

4 . The method of claim 2 , wherein the consumption profile is used to match parameters of content to parameters of a device.

5 . The method of claim 2 , wherein the consumption profile is used to match a content item to a delivery network.

6 . The method of claim 2 , wherein the consumption profile is used to match a content item to a delivery time.

7 . The method of claim 2 , wherein the consumption profile is used to target delivery of content.

8 . The method of claim 2 , wherein the consumption profile is used to determine an encoding of the content.

9 . The method of claim 1 , wherein the consumption profile includes content information regarding a type and source of the content.

10 . The method of claim 1 , wherein the consumption profile impacts content discovery.

11 . The method of claim 1 , wherein the consumption profile includes at least one of location information and location intelligence.

12 . The method of claim 11 , wherein the at least one of location information and location intelligence is used to target content.

13 . The method of claim 12 , wherein the content is an advertisement.

14 . The method of claim 1 wherein the consumption profile impacts seamless switching among at least two of unicast, multicast and broadcast content.

15 . The method of claim 1 , wherein the consumption profile impacts advanced encoding and transcoding.

16 . The method of claim 1 , wherein content playback pause markers are maintained as part of the consumption profile.

17 . The method of claim 1 , wherein configuring the content item includes impacting the encoding of the content item.

18 . The method of claim 1 , further comprising modifying the consumption profile based on data about usage of the content item.

19 . A method of managing a content item in a media management platform, comprising:

taking attributes of a content item accessible to at least one processor of the media management platform;

taking attributes of devices on which the content item can be accessed;

taking attributes of networks on which the content item can be delivered;

producing a consumption profile for the content item with a processor by integrating the attributes of a content item with the attributes of devices and the attributes of networks; and

configuring the content item for delivery using the media management platform based on the consumption profile.

20 . A method of managing a content item in a media management platform, comprising:

accessing a consumption profile for a content item with a processor of the media management platform, the consumption profile comprising attributes of devices on which the content item can be accessed and a profile of the attributes of networks on which the content item can be delivered;

taking attributes of the content item; and

configuring the content item for delivery using the processor based on the consumption profile and attributes of the content item.