Systems and methods for tracking of non-wagering account associated with gaming environment

1. A computer-based method of player tracking, the method performed by one or more computing devices comprising instructions stored in a memory, which when executed by one or more processors of the one or more computing devices, cause the one or more computing devices to perform the method comprising:

associating in computer memory of the one or more computing devices, a stored value account of a player with a player identifier of a gaming environment, wherein the stored value account holds funds accessible through use of a general purpose reloadable card associated with a bank card network, wherein the general purpose reloadable card is usable for open-loop payment transactions at any of a plurality of merchants unaffiliated with the gaming environment and each associated with the bank card network;

receiving transaction-related information associated with the access of the funds held by the stored value account of the player based on use of the general purpose reloadable card for an open-loop payment transaction at one of the plurality of merchants unaffiliated with the gaming environment and each associated with the bank card network; and

generating a player intelligence report based at least partially on the transaction-related information, wherein the player intelligence report comprises the player identifier and identifies the merchant at which the general purpose reloadable card was used for the open-loop payment transaction.

2. The computer-based method of claim 1 , further comprising:

providing the player intelligence report to a casino computing system.

3. The computer-based method of claim 1 , wherein the player identifier is a loyalty account number of the player.

4. The computer-based method of claim 1 , wherein the transaction-related information comprises at least a transaction date, a transaction amount, and an identifier of the general purpose reloadable card used to access the funds.

5. The computer-based method of claim 1 , wherein the general purpose reloadable card is issued to the player.

6. The computer-based method of claim 5 , further comprising:

assigning based on the transaction-related information, a loyalty value to each use of the general purpose reloadable card to access the funds; and

providing the loyalty value to the casino computing system.

7. The computer-based method of claim 6 , wherein the loyalty value is a point value, and wherein the point value is based on the transaction-related information.

8. The computer-based method of claim 7 , wherein the point value assigned to uses of the general purpose reloadable card at any of a first plurality of merchants associated with the bank card network is higher than the point value assigned to uses of the general purpose reloadable card at any of a second plurality of merchants associated with the bank card network.

9. A computer-based method, the method performed by a transaction facilitator computing system comprising instructions stored in a memory, which when executed by a processor of the transaction facilitator computing system, cause the transaction facilitator computing system to perform the method comprising:

associating in computer memory of the one or more computing devices, a stored value account of a player with a gaming loyalty account of the player, wherein funds held by the stored value account are accessible by an open-loop stored value payment vehicle associated with a bank card network, wherein the gaming loyalty account is associated with a gaming environment, and wherein the open-loop stored value payment vehicle is usable at any of a plurality of merchants unaffiliated with the gaming environment and that are each associated with the bank card network;

linking a transaction incentive to the stored value account of the player based on a status of the gaming loyalty account of the player, wherein the transaction incentive is applicable to uses of the open-loop stored value payment vehicle at a subset of the plurality of merchants that are associated with the bank card network; and

when the stored value account is used in the processing of a transaction at a merchant unaffiliated with the gaming environment, determining if the transaction incentive is applicable to the transaction based on the merchant.

10. The computer-based method of claim 9 , wherein the transaction incentive is only applicable when the merchant is one of the subset of the plurality of merchants unaffiliated with the gaming environment and that are each associated with the bank card network.

11. The computer-based method of claim 10 , wherein when the transaction is applicable, causing the transaction to be processed using the transaction incentive.

12. The computer-based method of claim 9 , wherein the transaction incentive is a merchant-specific coupon.

13. The computer-based method of claim 9 , wherein the transaction incentive varies over time based on a status of the gaming loyalty account over time.

14. The computer-based method of claim 13 , further comprising:

reporting the application of the transaction incentive to the casino computing system.

15. A player tracking system, comprising:

an open-loop stored value payment vehicle issued to a player, wherein funds accessible by the open-loop stored value payment vehicle are maintained by an issuer of the open-loop stored value payment vehicle in a stored value account, wherein the stored value account is linked to a loyalty profile of the player maintained by a computing system of a gaming environment;

one or more processors and non-transitory computer readable medium having instructions stored thereon which when executed by at least one of the one or more processors cause the at least one of the one or more processors to:

receive transaction information regarding the use of the open-loop stored value payment vehicle to access the funds at a device unaffiliated with the gaming environment; and

provide, to the computing system that maintains the loyalty profile of the player, transaction-related data based on the use of the open-loop stored value payment vehicle at the device unaffiliated with the gaming environment.

16. The player tracking system of claim 15 , wherein the transaction information comprises any of a merchant identifier, a transaction date, and a transaction amount.

17. The player tracking system of claim 15 , wherein the non-transitory computer readable medium further has instructions stored thereon which when executed by a processor cause the at least one of the one or more processors to:

subsequent to receiving the transaction information, determine whether a transaction incentive is applicable based on the transaction information, wherein the transaction incentive is based on at least one transaction parameter.

18. The player tracking system of claim 17 , wherein the transaction incentive is a coupon.

19. The player tracking system of claim 17 , wherein the transaction incentive comprises a gaming credit that is redeemable at a gaming environment associated with the casino computing system.

20. A player tracking system, comprising:

one or more processors and non-transitory computer readable medium having instructions stored thereon which when executed by at least one of the one or more processors cause the at least one of the one or more processors to:

communicate with a loyalty computing system of a gaming environment to update a loyalty profile of a player based on transaction-related information, wherein the transaction-related information is associated with use of an open-loop stored value payment vehicle at any of a plurality of merchants unaffiliated with the gaming environment to access funds maintained in a stored value account, wherein the stored value payment vehicle is held by the player, and wherein the stored value payment account is linked to the loyalty profile of the player that is managed by the loyalty computing system.

21. The player tracking system of claim 20 , wherein the non-transitory computer readable medium further has instructions stored thereon which when executed by a processor cause the at least one of the one or more processors to:

receive an incentive from the loyalty computing system, wherein the incentive comprises a transaction parameter;

apply the incentive to the purchase transaction when the transaction parameter is satisfied.

22. The player tracking system of claim 21 , wherein the incentive is a coupon.

23. The player tracking system of claim 21 , wherein the transaction parameter identifies one or more merchants.

24. The player tracking system of claim 21 , further comprising the loyalty computing system.