Systems and methods for consumer control over interactive television exposure

1. A computer-implemented method for allowing a user to control access to an interactive television application, the method comprising,

performing with at least one computer processor:

detecting an interactive television event for an interactive television application destined for a user's device;

generating a query based on the interactive television application event to determine whether to execute the interactive television application;

determining whether a preference database containing one or more user preferences is locally stored;

determining a user preference by checking the query against a non-local preference database in response to the determining indicating the preference database is not locally stored and checking the query against a local preference database in response to the determining indicating the preference database is locally stored; and

determining at least one of whether the interactive television application event is allowed, disallowed, or conditionally allowed to be executed on the user's device based on the determined user preference,

wherein the interactive television application will not be sent to the user's device when it is determined that the interactive television application event is disallowed.

2. The method according to claim 1 , wherein if the interactive television application is conditionally allowed to be executed on the user's device, the method further comprises: generating a prompt to the user for a required input;

receiving the input from the user; and

checking whether the input meets a specified condition before executing the interactive television event on the user's device.

3. The method according to claim 2 , wherein the required input is a personal identification number (PIN).

4. The method according to claim 1 , wherein the preference database comprises data indicative of one or more circumstances for allowing, disallowing, or conditionally allowing the interactive television application event to be executed on the user's device.

5. The method according to claim 4 , wherein the one or more circumstances include one or more of an identification of the user's device, channel information, a type of service, a type of programming, a type of offer, a type of product, time of day, day of week, password protection, program rating, and a viewing device type.

6. The method according to claim 1 , further comprising providing a user interface through which the user can define one or more circumstances for allowing, disallowing, or conditionally allowing the interactive television application event to be executed on the user's device.

7. The method according to claim 1 , further comprising copying the preference database from a central server to a database on the user's device.

8. The method according to claim 1 , wherein the preferences database is stored on a central server.

9. The method according to claim 1 , further comprising copying the preferences database to a second user device.

10. The method according to claim 1 , wherein the preference database is the nearest preferences database.

11. A system for allowing a user to control access to an interactive television application, the system comprising:

one or more computer processors configured to detect an interactive television application event destined for a user's device, generate a query based on the interactive television application event to determine whether to execute the interactive television application, determine whether a preference database containing one or more user preferences is locally stored, determine a user preference by checking the query against a non-local preference database in response to determining the preference database is not locally stored and checking the query against a local preference database in response to determining the preference database is locally stored, and determine at least one of whether the interactive television application event is allowed, disallowed, or conditionally allowed to be executed on the user's device based on the determined user preference,

wherein the interactive television application will not be sent to the user's device when it is determined that the interactive television application event is disallowed.

12. The system according to claim 11 , wherein the one or more computer processors are further configured to:

generate a prompt to the user for a required input if the interactive television event is determined to be conditionally allowed;

receive the input from the user; and

check whether the input meets a specified condition before executing the interactive television on the user's device.

13. The system according to claim 12 , wherein the required input is a personal identification number (PIN).

14. The method according to claim 11 , wherein the preference database comprises data indicative of one or more circumstances for allowing, disallowing, or conditionally allowing the interactive television application to be executed on the user's device.

15. The system according to claim 14 , wherein the one or more circumstances include one or more of: an identification of the user's device, channel information, a type of service, a type of programming, a type of offer, a type of product, time of day, day of week, password protection, program rating, and a viewing device type.

16. The system according to claim 11 , wherein the one or more computer processors are further configured to provide the user interface through which the user can define one or more circumstances for allowing, disallowing, or conditionally allowing the interactive television application events to be executed on the user's device.

17. The system according to claim 11 , wherein the one or more computer processors are further configured to copy preferences from a central server to a database on the user's device.

18. The system according to claim 11 , further comprising a central server on which the preference database is stored.

19. The system according to claim 11 , wherein the one or more computer processors are further configured to copy at least one preference from the preference database to a second user device.

20. The system according to claim 11 , wherein the user device is a television, an external device, or a companion device.

21. The system according to claim 11 , wherein the preference database is the nearest preferences database.

22. A non-transitory computer-readable medium comprising computer instructions for performing the method comprising:

detecting an interactive television event for an interactive television application sent to a user's device;

generating a query based on the interactive television application event to determine whether to execute the interactive television application;

determining whether a preference database containing one or more user preferences is locally stored;

determining a user preference by checking the query against a non-local preference database in response to the determining indicating the preference database is not locally stored and checking the query against a local preference database in response to the determining indicating the preference database is locally stored; and

determining at least one of whether the interactive television application is allowed, disallowed, or conditionally allowed to be executed on the user's device based on the determined user preference,

wherein the interactive television application will not be sent to the user's device when it is determined that the interactive television application event is disallowed.