Clip Rate Adjustment

1 . A system comprising:

an electronic publisher implemented on one of a computer or processing device operative to publish an electronic publication comprising at least one offer to receive a discount on the purchase of a product;

an encryption engine which encrypts each copy of the electronic publication to a key specific to one device among a plurality of devices comprising a known number of individual devices;

distribution apparatus implemented on one of a computer or processing device which distributes, at least at a first time, the encrypted electronic publication to each individual device among the plurality of devices;

confirmation receiving apparatus implemented on one of a computer or processing device which receives confirmation from the individual devices that the at least one offer has been accepted on the one device; and

one of a computer or processing device comprising:

a counter which counts the number of confirmations received;

a calculator which calculates a clip rate based on dividing the number of confirmations received by the known number of individual devices; and

a processor which, based on a result of the calculation of the clip rate, adjusts the number of individual devices comprising a second plurality of devices, to which, at a second time, the electronic publication is to be distributed by the distribution apparatus.

2 . The system of claim 1 wherein the confirmation received from one device among a plurality of devices is encrypted to the key specific to the one device.

3 . The system of claim 1 wherein the coupon is redeemable once it is clipped on the one device.

4 . The system of claim 1 wherein a coupon is redeemable within a window of opportunity.

5 . The system of claim 1 wherein the one device is only occasionally connected to a network.

6 . The system of claim 5 wherein the network comprises the Internet.

7 . The system of claim 1 wherein the system further monitors coupon redemption rate.

8 . The system of claim 7 wherein the processor, based on the coupon redemption rate further adjusts the number of individual devices comprising a second plurality of devices, to which, at a second time, the electronic publication is to be distributed by the distribution apparatus.

9 . The system according to claim 1 and further comprising:

an upper threshold, denoted N, N being a maximum number of redeemable tokens available for distribution by the distribution apparatus; and

the confirmation from received the one device comprising, at least:

a time-stamp; and

device identification information.

10 . The system of claim 9 wherein the time-stamp comprises a time stamp from a secure clock.

11 . The system of claim 10 wherein the secure clock is comprised in a secure hardware element comprised in the device.

12 . A method comprising:

distributing, at a first time, an electronic publication comprising at least one offer to receive a discount on the purchase of a product to a plurality of devices comprising a known number of devices, wherein each of the electronic publications which is distributed to one device of the plurality of devices is encrypted to a key specific to the one device;

receiving confirmation from devices comprising a subset of the plurality of devices that have been accepted the at least one offer;

counting the number of confirmations received;

calculating a clip rate based on dividing the number of confirmations received by the known number of devices; and

distributing the electronic publication, at least at a second time, to an adjusted number of the devices, wherein the adjusted number is adjusted according to at least a result of the calculating the clip rate.

13 . Apparatus comprising:

electronic publishing means for publishing an electronic publication comprising at least one offer to receive a discount on the purchase of a product;

encryption means for encrypting each copy of the electronic publication to a key specific to one device among a plurality of devices comprising a known number of individual devices;

distribution means for distributing, at least at a first time, the encrypted electronic publication to each individual device among the plurality of devices;

confirmation receiving means for receiving confirmation from the individual devices that the at least one offer has been accepted on the one device; and

one of a computer or processing device comprising:

counting means for counting the number of confirmations received;

calculating means for calculating a clip rate based on dividing the number of confirmations received by the known number of individual devices; and

a processor which, based on a result of the calculation of the clip rate, adjusts the number of individual devices comprising a second plurality of devices, to which, at a second time, the electronic publication is to be distributed by the distribution apparatus.