SYSTEM AND METHOD FOR ISSUING MOBILE VAS

1 . A method for issuing a mobile Value Added Service (VAS), the method comprising:

receiving user information from a mobile terminal;

generating a mobile VAS based on a user attribute grasped from the user information; and

issuing the generated mobile VAS to the mobile terminal.

2 . The method of claim 1 , wherein the user information comprises at least one of a user ID and a phone number for identifying a user of the mobile terminal, and

wherein the user attribute comprises at least one of user's sex, age, financial status, marital status, preference, and historical purchasing habit, which correspond to the user information and are stored.

3 . The method of claim 2 , wherein the user attribute further comprises an issuance condition of the mobile VAS,

wherein the issuance condition of the mobile VAS comprises at least one of a service target, a service content and a service period.

4 . The method of claim 1 , further comprising initiating communication with the mobile terminal when the mobile terminal approaches, and

wherein the receiving is performed after the communication is initiated.

5 . The method of claim 4 , wherein the initiating the communication is performed when a stimulus is applied to the mobile terminal by the user.

6 . The method of claim 1 , further comprising:

receiving a mobile VAS list from the mobile terminal;

using at least one of mobile VASs enumerated in the mobile VAS list for a purchased product; and

transmitting a result of the use of the mobile VAS to the mobile terminal.

7 . The method of claim 5 , wherein the using comprises:

retrieving an available mobile VAS from among the mobile VASs enumerated in the mobile VAS list;

when a single available mobile VAS is retrieved, using the retrieved mobile VAS for the purchased product; and

when a plurality of available VASs are retrieved, using, for the purchased product, a mobile VAS selected from among the retrieved mobile VASs by the user.

8 . A system for issuing a mobile VAS, the system comprising:

a communication unit configured to receive user information from a mobile terminal; and

a terminal configured to generate a mobile VAS based on a user attribute grasped from the user information, and issue the generated mobile VAS to the mobile terminal via the communication unit.

9 . The system of claim 8 , wherein the system for issuing the mobile VAS is installed in a shop as a Point-Of-Sale (POS) device or is installed in a public place.

10 . A method for issuing a mobile VAS, the method comprising:

transmitting by a mobile terminal, user information to a system;

receiving by the mobile terminal, a mobile VAS which is generated by the system based on a user attribute grasped from the user information from the system; and

storing the received mobile VAS.

11 . The method of claim 10 , wherein the user information comprises at least one of a user ID and a phone number for identifying a user of the mobile terminal, and

wherein the user attribute comprises at least one of user's sex, age, financial status, marital status, preference, and historical purchasing habit, which correspond to the user information and are stored.

12 . The method of claim 11 , wherein the user attribute further comprises an issuance condition of the mobile VAS,

wherein the issuance condition of the mobile VAS comprises at least one of a service target, a service content and a service period.

13 . The method of claim 10 , further comprising initiating by the mobile terminal, communication with the system when the mobile terminal approaches, and

wherein the transmitting is performed after the communication is initiated.

14 . The method of claim 13 , wherein the initiating the communication is performed when a stimulus is applied to the mobile terminal by the user.

15 . The method of claim 10 , further comprising:

transmitting by the mobile terminal, a mobile VAS list to the system;

receiving by the mobile terminal, a result of using at least one of mobile VASs enumerated in the mobile VAS list for a purchased product by the system from the system; and

reflecting by the mobile terminal, the result.

16 . A mobile terminal comprising:

a communication unit configured to transmit user information to a system;

a processor configured to receive a mobile VAS which is generated by the system based on a user attribute grasped from the user information from the system via the communication unit; and

a storage configured to store the mobile VAS.