METHOD AND SYSTEM FOR PROVIDING DYNAMIC ADVERTISING ON A SECOND SCREEN BASED ON SOCIAL MESSAGES
The disclosed methods and devices make use of a second screen to provide dynamic advertising regarding content based on social media commentary. By tracking a user's social messages based on content being viewed, advertising relating to topics of their social messages can be presented in a timely and unobtrusive manner on a second screen device.
1 . A method of providing advertising on a second screen that is synchronized with content on a first screen based on social messages relating to content being displayed on the first screen, the method comprising:
monitoring social media for one or more messages relating to content being displayed on the first screen;
processing the one or more messages to determine keywords for advertising; and
providing advertising based on the keywords for display on the second screen.
2 . The method of claim 1 , wherein the social media being monitored is Twitter.
3 . The method of claim 1 , wherein the provided advertising is based on the content being displayed on the first screen.
4 . The method of claim 1 , wherein the social media being monitored is Facebook
5 . The method of claim 4 , wherein the provided advertising is based on a time period in the display of the content on the first screen.
6 . The method of claim 1 , wherein the provided advertising is sponsored advertising.
7 . The method of claim 1 , wherein the providing step comprises providing the advertising as an event in a timeline of events synched the content being displayed on the first screen.
8 . The method of claim 1 , wherein the step of monitoring is performed remotely.
9 . The method of claim 1 , wherein the provided advertising is based on the location of the second screen.
10 . A second screen device comprising:
a screen configured to display content;
storage for storing data; and
a processor configured to monitor social media for one or more messages relating to content being displayed on a first screen, process the one or more messages to determine keywords for advertising, and provide advertising based on the keywords for display on the second screen.
11 . The second screen device of claim 10 , further comprising a wireless network interface for wireless communication.
12 . The second screen device of claim 10 , wherein the processor is further configured to provide access to social media.
13 . The second screen device of claim 10 , wherein the second screen device comprises a touch screen device.
14 . A machine readable medium containing instructions that when executed perform the steps comprising:
monitoring social media for one or more messages relating to content being displayed on a first screen;
processing the one or more messages to determine keywords for advertising; and
providing advertising based on the keywords for display on the second screen.