GENERATING SPONSORED CONTENT ITEMS
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating sponsored content items. In one aspect, a method includes receiving a user request to generate a sponsored content item, the request including a media item representing an item for sale; extracting data from the media item, the extracted data being associated with one or more properties of the item represented by the media item; identifying product details in a product catalog using the extracted data; identifying similar items in a sponsored content item index using the extracted data, wherein the sponsored content item index includes a plurality of other sponsored content items describing items for sale; prompting the user for additional information using the similar items; and generating the sponsored content item using the media item, the extracted data, the additional information from the user, and user contact information.
1 . A method performed by data processing apparatus, the method comprising:
receiving a user request to generate a sponsored content item, the request including a media item representing an item for sale;
extracting data from the media item, the extracted data being associated with one or more properties of the item represented by the media item;
identifying product details in a product catalog using the extracted data;
identifying similar items in a sponsored content item index using the extracted data, wherein the sponsored content item index includes a plurality of other sponsored content items describing items for sale;
prompting the user for additional information using the similar items; and
generating the sponsored content item using the media item, the extracted data, the additional information from the user, and user contact information.
2 . The method of claim 1 , wherein the extracted data includes a title or description.
3 . The method of claim 1 , wherein the media item is an image, audio, video, or rich text.
4 . The method of claim 1 , further comprising:
sending the product details to a user device, the product details including attributes and specification of the media item, which can cause the device to auto-populate fields associated with the sponsored content item.
5 . The method of claim 1 , further comprising:
sending a range of prices for the similar items to a user device.
6 . The method of claim 1 , wherein the additional information includes one or more of a title, description, price, or specification of the item for sale.
7 . The method of claim 1 , further comprising:
retrieving the user contact information.
8 . The method of claim 1 , wherein the user contact information includes one or more of a user identifier, user name, email, phone number, or other identifying contact information.
9 . The method of claim 1 , wherein the user contact information is retrieved from a user database or from the user.
10 . A system comprising:
a processor; and
computer-readable medium coupled to the processor and having instructions stored thereon, which, when executed by the processor, cause the processor to perform operations comprising:
receiving a user request to generate a sponsored content item, the request including a media item representing an item for sale;
extracting data from the media item, the extracted data being associated with one or more properties of the item represented by the media item;
identifying product details in a product catalog using the extracted data;
identifying similar items in a sponsored content item index using the extracted data, wherein the sponsored content item index includes a plurality of other sponsored content items describing items for sale;
prompting the user for additional information using the similar items; and
generating the sponsored content item using the media item, the extracted data, the additional information from the user, and user contact information.
11 . The system of claim 10 , wherein the extracted data includes a title or description.
12 . The system of claim 10 , wherein the media item is an image, audio, video, or rich text.
13 . The system of claim 10 , further comprising:
sending the product details to a user device, the product details including attributes and specification of the media item, which can cause the device to auto-populate fields associated with the sponsored content item.
14 . The system of claim 10 , further comprising:
sending a range of prices for the similar items to a user device.
15 . The system of claim 10 , wherein the additional information includes one or more of a title, description, price, or specification of the item for sale.
16 . The system of claim 10 , further comprising:
retrieving the user contact information.
17 . The system of claim 10 , wherein the user contact information includes one or more of a user identifier, user name, email, phone number, or other identifying contact information.
18 . The system of claim 10 , wherein the user contact information is retrieved from a user database or from the user.
19 . A computer-readable medium having instructions stored thereon, which, when executed by a processor, cause the processor to perform operations comprising:
receiving a user request to generate a sponsored content item, the request including a media item representing an item for sale;
extracting data from the media item, the extracted data being associated with one or more properties of the item represented by the media item;
identifying product details in a product catalog using the extracted data;
identifying similar items in a sponsored content item index using the extracted data, wherein the sponsored content item index includes a plurality of other sponsored content items describing items for sale;
prompting the user for additional information using the similar items; and
generating the sponsored content item using the media item, the extracted data, the additional information from the user, and user contact information.
20 . The computer-readable medium of claim 19 , wherein the extracted data includes a title or description.
21 . The computer-readable medium of claim 19 , wherein the media item is an image, audio, video, or rich text.
22 . The computer-readable medium of claim 19 , further comprising:
sending the product details to a user device, the product details including attributes and specification of the media item, which can cause the device to auto-populate fields associated with the sponsored content item.
23 . The computer-readable medium of claim 19 , further comprising:
sending a range of prices for the similar items to a user device.
24 . The computer-readable medium of claim 19 , wherein the additional information includes one or more of a title, description, price, or specification of the item for sale.
25 . The computer-readable medium of claim 19 , further comprising:
retrieving the user contact information.
26 . The computer-readable medium of claim 19 , wherein the user contact information includes one or more of a user identifier, user name, email, phone number, or other identifying contact information.
27 . The computer-readable medium of claim 19 , wherein the user contact information is retrieved from a user database or from the user.