PAYMENT CARD VIRTUALIZATION

1 . A computer generated method for facilitating payment from a branded stored-value account comprising the steps of:

receiving, with a communications interface of a service provider system, a confirmation that a stored-value account, branded for a first merchant, contains a value;

receiving, with the communications interface of the service provider system, a request to enable a payment using the value from the first-merchant-branded stored-value account at a second merchant;

transmitting, with the communications interface of the service provider system, a request to the first-merchant-branded stored-value account for an amount from the first-merchant-branded stored-value account;

receiving, with the communications interface of the service provider system, the requested amount from the first-merchant-branded stored-value account;

placing, with the communications interface and a processor of the service provider system, the amount in a virtual account; and

initiating, with the communications interface of the service provider system, a display showing the amount in the virtual account as a branded stored-value account for the second merchant.

2 . The method of claim 1 wherein the virtual account is an account held by the second merchant.

3 . The method of claim 1 wherein the virtual account is an account held by the service provider.

4 . The method of claim 1 further comprising transferring, with the communications interface of the service provider system, the amount from the virtual account to the second merchant as the payment.

5 . The method of claim 4 further comprising receiving, with the communications interface of the service provider system, a request from the second merchant to reverse the payment.

6 . The method of claim 5 further comprising marking, with the processor of the service provider system, the reversed payment as restricted.

7 . The method of claim 1 wherein the value represents a currency.

8 . The method of claim 1 wherein the value represents points.

9 . The method of claim 1 further comprising converting, with the processor of the service provider system, the amount from the first-merchant-branded stored-value account from a first value type to a second value type.

10 . The method of claim 1 wherein the request to make the payment using the value from the first-merchant-branded stored-value account at the second merchant is an automatic request based on geolocation information.

11 . The method of claim 1 wherein the display showing the amount in the virtual account as a branded stored-value account for the second merchant also shows contact information for the second merchant.

12 . A computer generated method for facilitating payment from a branded stored-value account with a mobile device comprising the steps of:

storing, in a memory of the mobile device, a confirmation that a stored-value account branded for a first merchant contains a value;

receiving, with a communications interface of the mobile device, a request to enable a payment using the value from the first-merchant-branded stored-value account at a second merchant;

transmitting, with the communications interface of the mobile device, a request to the first-merchant-branded stored-value account for an amount from the first-merchant-branded stored-value account;

receiving, with the communications interface of the mobile device, a confirmation that the requested amount from the first-merchant-branded stored-value account has been placed in a virtual account; and

displaying, on the display of the mobile device, the amount in the virtual account as a branded stored-value account for the second merchant.

13 . The method of claim 12 wherein the request to enable a payment is initiated by the second merchant.

14 . The method of claim 12 wherein the virtual account is an account held by the second merchant.

15 . The method of claim 12 further comprising receiving, with the communications interface of the mobile device, confirmation that the amount from the virtual account was transferred to the second merchant as the payment.

16 . The method of claim 15 further comprising receiving, with the communications interface of the mobile device, a request to reverse the payment.

17 . The method of claim 16 further comprising receiving, with the communications interface of the mobile device, a confirmation of the reversed payment.

18 . The method of claim 12 wherein the value represents a currency.

19 . The method of claim 12 wherein the value represents points.

20 . The method of claim 12 further comprising converting, with a processor of the mobile device, the amount from the first-merchant-branded stored-value account from a first value type to a second value type.

21 . The method of claim 12 wherein the request to make the payment using the value from the first-merchant-branded stored-value account at the second merchant is an automatic request based on geolocation information.

22 . The method of claim 12 wherein the step of displaying the amount in the virtual account further comprises displaying contact information for the second merchant.

23 . The method of claim 12 further comprising displaying, on the display of the mobile device, the amount in the first merchant-branded stored-value account with a first skin for the first merchant wherein the step of displaying, on the display of the mobile device, the amount in the virtual account as the branded stored-value account for the second merchant comprises displaying a second skin for the second merchant.