APPARATUS AND METHOD FOR PROVIDING SUPPLEMENTAL CONTENT

1 . A non-transitory computer readable medium having executable code stored thereon, that when executed, causes a computing device to perform a method comprising:

displaying media content on a display device;

determining if supplemental content related to the media content is available;

displaying, if it is determined that the supplemental content is available, an indication on the display device to alert a user of the presence of the supplemental content;

receiving user input comprising a selection of the indication;

retrieving the supplemental content from one or more servers in response to the user input; and

displaying the supplemental content on the display device by overlaying the supplemental content on top of the media content.

2 . The non-transitory computer readable medium of claim 1 , wherein receiving user input comprises receiving one or more of a gesture command, voice command, touch input, and input from a remote control.

3 . The non-transitory computer readable medium of claim 1 , wherein determining if the supplemental content is available comprises:

sending a request to one or more servers comprising identification information of the media content;

receiving a response from the one or more servers indicating availability of the supplemental content related to the media content.

4 . The non-transitory computer readable medium of claim 1 , wherein determining if the supplemental content is available comprises:

searching a local storage device for the supplemental content.

5 . The non-transitory computer readable medium of claim 1 , wherein the supplemental content comprises one or more of audio, video and graphical data.

6 . The non-transitory computer readable medium of claim 1 , wherein the supplemental content comprises a UI element, the UI element allowing a user to initiate a video chat.

7 . The non-transitory computer readable medium of claim 1 , wherein the supplemental content includes one or more actionable UI elements.

8 . A method for providing supplemental content on a digital device, comprising:

displaying media content on the display device;

determining if supplemental content related to the media content is available;

displaying, if it is determined that the supplemental content is available, an indication on the display device to alert a user of the presence of the supplemental content;

receiving user input comprising a selection of the indication;

retrieving the supplemental content from one or more servers in response to the user input; and

displaying the supplemental content on the display device by overlaying the supplemental content on top of the media content.

9 . The method of claim 8 , wherein receiving user input comprises receiving one or more of a gesture command, voice command, touch input, and input from a remote control.

10 . The method of claim 8 , wherein determining if the supplemental content is available comprises:

sending a request to one or more servers comprising identification information of the media content;

receiving a response from the one or more servers indicating availability of the supplemental content related to the media content.

11 . The method of claim 8 , wherein determining if the supplemental content is available comprises:

searching a local storage device for the supplemental content.

12 . The method of claim 8 , wherein the supplemental content comprises one or more of audio, video and graphical data.

13 . The method of claim 8 , wherein the supplemental content comprises a UI element, the UI element allowing a user to initiate a video chat.

14 . The method of claim 8 , wherein the supplemental content includes one or more actionable UI elements.

15 . A system comprising:

an input unit configured for receiving user input;

a display unit;

a storage device; and

a processor configured for:

displaying media content on the display unit;

determining if supplemental content related to the media content is available;

displaying, if it is determined that the supplemental content is available, an indication on the display unit to alert a user of the presence of the supplemental content;

receiving user input comprising a selection of the indication;

retrieving the supplemental content from one or more servers in response to the user input; and

displaying the supplemental content on the display unit by overlaying the supplemental content on top of the media content.

16 . The system of claim 15 , wherein receiving user input comprises receiving one or more of a gesture command, voice command, touch input, and input from a remote control.

17 . The system of claim 15 , wherein determining if the supplemental content is available comprises:

sending a request to one or more servers comprising identification information of the media content;

receiving a response from the one or more servers indicating availability of the supplemental content related to the media content.

18 . The system of claim 15 , wherein determining if the supplemental content is available comprises:

searching a local storage device for the supplemental content.

19 . The system of claim 15 , wherein the supplemental content comprises one or more of audio, video and graphical data.

20 . The system of claim 15 , wherein the supplemental content comprises a UI element, the UI element allowing a user to initiate a video chat.