Generating an insight view while maintaining report context

1. A computer-implemented method comprising:

displaying, by a computing device having an insight module, a graphical user interface (GUI) comprising a business report, wherein the business report comprises a respective first graphical representation of each of a plurality of business report data elements;

receiving, by the computing device, a first input indicating selection of an insight mode; and

receiving, by the computing device and while in the insight mode, a second input indicating a selection of a subset of business report data elements of the plurality of business report data elements of the business report, wherein the subset of business report data elements is determined based at least in part on a location of the second input; and

responsive to receiving the second input indicating the selection of the subset of business report data elements, generating, via the insight module, an insight view comprising a respective second graphical representation of each business report data element in the subset of the business report data elements,

wherein the respective second graphical representation of a business report data element of the subset comprises and is overlaid on the respective first graphical representation of the business report data element, subdivided into respective two or more graphical regions corresponding to two or more sub-elements that form detailed portions of the business report data element,

wherein the two or more graphical regions are visually differentiated from each other, wherein the graphical regions corresponding to the sub-elements that form detailed portions of the subset of business report data elements are proportionately sized to the relative values of the sub-elements, and are displayed based at least in part on a display characteristic that defines the displaying of the business report, wherein the display characteristic comprises one of a dimension included in the report, a scale of the dimension, and a relative sizing of the first graphical representation of each of the one or more data elements with respect to one another, and

wherein the business report data elements outside of the subset remain displayed in the first graphical representation.

2. The method of claim 1 , wherein the sub-elements included in the data element are determined based at least in part on an insight option received by the computing device.

3. The method of claim 1 , the method further comprising:

receiving, by the computing device, a third input indicating a dismissal of the insight view; and

responsive to receiving the third input, removing from display, by the computing device and as part of the GUI, the insight view.

4. The method of claim 3 , wherein the computing device further includes an insight visualization tool, and

wherein the second input comprises input indicating at least one of: a selection of the insight view, a selection of the business report, and a selection of the insight visualization tool.

5. The method of claim 1 , wherein the respective second graphical representations are larger than the corresponding first graphical representations, the method further comprising modifying, by the computing device, the first graphical representations of the one or more data elements not included in the subset by at least one of: a change in size, a change in position, and a change in shape.

6. The method of claim 1 , wherein one or more of the business report data elements are divisible into sub-elements.

7. The method of claim 2 , wherein one or more of the business report data elements are divisible into sub-elements, and

wherein generating the insight view includes determining sub-elements of the business report data element to be included in the business report data element based at least in part on the insight option.

8. The method of claim 7 , wherein one or more of the sub-elements are divisible into sub-elements.

9. The method of claim 7 , wherein one of the sub-elements has a dimension, and

wherein generating the insight view includes determining the dimension based at least in part on the insight option.

10. The method of claim 1 , wherein the second input comprises an indication corresponding to hovering over the respective first graphical representation of particular business report data elements.

11. The method of claim 1 , wherein displaying the GUI includes:

increasing a respective size of the respective first graphical representation of each business report data element in the subset; and

decreasing a respective size of the respective first graphical representation of each business report data element not in the subset.