Analytics for mobile applications
A tag delivery network is disclosed for delivering tags to collect analytics related to use of mobile applications. The tag delivery network may include multiple servers for communicating with mobile devices executing mobile applications. The mobile applications may be any mobile application that has been recompiled with, for example, a particular line of code and a static library. A recompiled mobile application may initiate a browser when executed by a mobile device. The tag delivery network may deliver a tag container to the browser. The tag container may load a bootstrap file which in turn may load one or more rule files and code files. These files may cause the mobile device to modify an appearance of the mobile application. The modification may be performed to carry out multivariate testing (e.g., A/B testing), content swapping, optimization of the mobile application, or personalization of the mobile application.
1. A method, comprising:
inserting code into a compiled mobile application, wherein the code comprises a single line of static code;
adding a library file to the compiled mobile application, wherein the library file is a static library file; and
recompiling, by a computing device, the compiled mobile application after inserting the code and adding the library file,
wherein the library file comprises at least one instruction that is executed in response to launching the recompiled mobile application on a device and, when executed, causes the device to launch a browser that loads at least one file to modify an appearance of the recompiled mobile application, wherein the browser is a hidden web browser that is not displayed on the device.
2. The method of claim 1 , wherein the code consists of a single line of code.
3. The method of claim 2 , wherein the code is inserted into a main.m file of the mobile application.
4. The method of claim 1 , wherein the library file comprises at least one instruction to capture at least one screenshot of the mobile application and transmit the at least one screenshot to a server.
5. The method of claim 1 , further comprising:
accessing a user interface that establishes a multivariate test,
wherein the at least one file, when executed, modifies the appearance of the recompiled mobile application to implement the multivariate test.
6. An apparatus, comprising:
a processor;
a computer memory storing computer-executable instructions that, when executed by the processor, cause the apparatus to:
insert code into a compiled mobile application, wherein the code comprises a single line of static code;
add a library file to the compiled mobile application, wherein the library file is a static library file; and
recompile, by a computing device, the compiled mobile application after inserting the code and adding the library file,
wherein the library file comprises at least one instruction that is executed in response to launching the recompiled mobile application on a device and, when executed, causes the device to launch a browser that loads at least one file to modify an appearance of the recompiled mobile application, wherein the browser is a hidden web browser that is not displayed on the device.
7. The apparatus of claim 6 , wherein the code consists of a single line of code.
8. The apparatus of claim 6 , wherein the code is inserted into a main.m file of the mobile application.
9. The apparatus of claim 6 , wherein the library file comprises at least one instruction to capture at least one screenshot of the mobile application and transmit the at least one screenshot to a server.
10. The apparatus of claim 6 , wherein the computer memory stores computer-executable instructions that, when executed by the processor, further cause the apparatus to:
access a user interface that establishes a multivariate test,
wherein the at least one file, when executed, modifies the appearance of the recompiled mobile application to implement the multivariate test.
11. One or more non-transitory computer readable storage media storing computer-executable instructions that, when executed by a processor of a computing device, cause the computing device to:
insert code into a compiled mobile application, wherein the code comprises a single line of static code;
add a library file to the compiled mobile application, wherein the library file is a static library file; and
recompile, by a computing device, the compiled mobile application after inserting the code and adding the library file,
wherein the library file comprises at least one instruction that is executed in response to launching the recompiled mobile application on a device and, when executed, causes the device to launch a browser that loads at least one file to modify an appearance of the recompiled mobile application, wherein the browser is a hidden web browser that is not displayed on the device.
12. The non-transitory computer readable storage media of claim 11 , wherein the code consists of a single line of code.
13. The non-transitory computer readable storage media of claim 11 , wherein the code is inserted into a main.m file of the mobile application.
14. The non-transitory computer readable storage media of claim 11 , wherein the library file comprises at least one instruction to capture at least one screenshot of the mobile application and transmit the at least one screenshot to a server.
15. The non-transitory computer readable storage media of claim 11 , wherein the computer memory stores computer-executable instructions that, when executed by a processor of a computing device, further causes the computing device to:
access a user interface that establishes a multivariate test,
wherein the at least one file, when executed, modifies the appearance of the recompiled mobile application to implement the multivariate test.