METHODS, SYSTEMS, AND APPARATUS FOR DYNAMIC CONSUMER SEGMENTATION
Methods, systems, and apparatus for segmenting consumers into groups are described. Tracking information on a selected consumer and a rule comprising criteria for each of one or more groups of consumers may be obtained. The selected consumer may be assigned to each of the one or more groups based on the tracking information satisfying the corresponding rule criteria.
1 . An apparatus for processing consumer data in an online publication system comprising:
an analytics module, executing on at least one computer processor, to:
obtain tracking information on a selected consumer;
obtain a rule comprising criteria for each of one or more groups of consumers; and
assign the selected consumer to one or more of the one or more groups based on the tracking information satisfying the corresponding rule criteria.
2 . The apparatus of claim 1 , wherein the at least one computer processor is further configured to analyze one or more of clickstream data, historical data, and user behavior data to determine if the rule criteria are satisfied.
3 . The apparatus of claim 2 , wherein the at least one computer processor is further configured to track an anonymous user over multiple sessions to derive the user behavior data.
4 . The apparatus of claim 3 , wherein the at least one computer processor is further configured to correlate the user behavior data derived for the anonymous user with a learned identity of the anonymous user.
5 . The apparatus of claim 4 , wherein the at least one computer processor is further configured to trigger an analysis of the historical data utilizing the obtained rule in response to learning the identity of the anonymous user.
6 . The apparatus of claim 1 , wherein a candidate rule is excluded if the selected consumer is a member of all groups corresponding to the candidate rule.
7 . The apparatus of claim 1 , wherein the assigning operation is performed in response to one or more of a submission of at least one new rule, a modification of at least one existing rule, and a receipt of a request for consumer segmentation information.
8 . A method for processing consumer data in an online publication system, the method comprising:
obtaining tracking information on a selected consumer;
obtaining a rule comprising criteria for each of one or more groups of consumers; and
assigning the selected consumer to one or more of the one or more groups based on the tracking information satisfying the corresponding rule criteria.
9 . The method of claim 8 , the method further comprising analyzing one or more of clickstream data, historical data, and user behavior data to determine if the rule criteria are satisfied.
10 . The method of claim 9 , the method further comprising tracking an anonymous user over multiple sessions to derive the user behavior data.
11 . The method of claim 9 , the method further comprising correlating the user behavior data derived for the anonymous user with a learned identity of the anonymous user.
12 . The method of claim 11 , the method further comprising triggering an analysis of the historical data utilizing the obtained rule in response to learning the identity of the anonymous user.
13 . The method of claim 8 , wherein a candidate rule is excluded if the selected consumer is a member of all groups corresponding to the candidate rule.
14 . The method of claim 8 , wherein the assigning operation is performed in response to one or more of a submission of at least one new rule, a modification of at least one existing rule, and a receipt of a request for consumer segmentation information.
15 . A non-transitory computer-readable medium embodying instructions that, when executed by a processor, perform operations comprising:
obtaining tracking information on a selected consumer;
obtaining a rule comprising criteria for each of one or more groups of consumers; and
assigning the selected consumer to one or more of the one or more groups based on the tracking information satisfying the corresponding rule criteria.
16 . The non-transitory computer-readable medium of claim 15 , the non-transitory computer-readable medium further embodying instructions that, when executed by a processor, perform operations comprising analyzing one or more of clickstream data, historical data, and user behavior data to determine if the rule criteria are satisfied.
17 . The non-transitory computer-readable medium of claim 16 , the non-transitory computer-readable medium further embodying instructions that, when executed by a processor, perform operations comprising tracking an anonymous user over multiple sessions to derive the user behavior data.
18 . The non-transitory computer-readable medium of claim 16 , the non-transitory computer-readable medium further embodying instructions that, when executed by a processor, perform operations comprising correlating the user behavior data derived for the anonymous user with a learned identity of the anonymous user.
19 . The method of claim 18 , the non-transitory computer-readable medium further embodying instructions that, when executed by a processor, perform operations comprising triggering an analysis of the historical data utilizing the obtained rule in response to learning the identity of the anonymous user.
20 . The non-transitory computer-readable medium of claim 15 , wherein a candidate rule is excluded if the selected consumer is a member of all groups corresponding to the candidate rule.