IP Library › Patent Application 14549329
Patent Application
App. No. 14/549,329

Dynamic Determination of Number of Served Media Content

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Quick Facts
Patent No.
US None
App. No.
14/549,329
Abstract

Various embodiments pertain to serving a number of advertisements in view of browser information and a user's interaction with the web page containing the advertisements. In at least some embodiments, information regarding the size of a browser user interface in which a browser renders the web page, visibility of the browser user interface, or status of the browser can be obtained and utilized to determine a number of slots available for advertisements. For example, if a browser is being used to render a web page on a screen of a mobile device, fewer advertisements can be served compared to when the same web page is rendered by a browser on a desktop monitor. In some embodiments, page script can be used to obtain information regarding the size of a browser user interface, visibility of the browser user interface, or status of the browser.

Claims (48)

1 . A computer-implemented method comprising:

receiving, by a computer, a user query from a web browser of a user device;

determining, by the computer, a visible area of a user interface of the web browser based on one or more of a height of the web browser user interface, a width of the web browser user interface, a point of origin for a corner of the web browser user interface, a status of the web browser, or an indication as to a visibility of the web browser user interface;

determining, by the computer, a preliminary number of media content slots based on the determined visible area of the web browser user interface;

determining, by the computer, an actual number of media content slots available based on the preliminary number of media content slots and at least one of: a user preference, a history of user interaction with advertisements, or a popularity of the user query; and

transmitting, by the computer, to the user device a number of media content items for display on the web browser based on the determined actual number of media content slots available.

2 . The computer-implemented method of claim 1 , further comprising:

selecting media content items to be displayed, the media content items to be displayed numbering less than or equal to the actual number of media content slots available.

3 . The computer-implemented method of claim 1 , wherein determining a preliminary number of media content slots comprises determining a number of media content slots available to a side of a number of organic search results on a search engine results page.

4 . The computer-implemented method of claim 1 , wherein determining a preliminary number of media content slots comprises determining a number of media content slots available above a number of organic search results on a search engine results page and to a side of the number of organic search results on the search engine results page.

5 . A computer-implemented method comprising:

receiving, by a computer, a user query from a web browser of a user device;

determining, by the computer, whether a user interface of the web browser is visible on a display of the user device;

responsive to a positive determination that the web browser user interface is visible, determining, by the computer, a visible area of a user interface of the web browser based on one or more of a height of the web browser user interface, a width of the web browser user interface, a point of origin for a corner of the web browser user interface, a status of the web browser, or an indication as to a visibility of the web browser user interface;

determining, by the computer, a preliminary number of media content slots based on the determined visible area of the web browser user interface;

determining, by the computer, an actual number of media content slots available based on the preliminary number of media content slots and at least one of: a user preference, a history of user interaction with advertisements, or a popularity of the user query; and

transmitting, by the computer, to the user device a number of media content items for display on the web browser based on the determined actual number of media content slots available.

6 . The computer-implemented method of claim 5 , further comprising:

selecting media content items to be displayed, the media content items to be displayed numbering less than or equal to the actual number of media content slots available.

7 . The computer-implemented method of claim 5 , wherein determining a preliminary number of media content slots comprises determining a number of media content slots available to a side of a number of organic search results on a search engine results page.

8 . The computer-implemented method of claim 5 , wherein determining a preliminary number of media content slots comprises determining a number of media content slots available above a number of organic search results on a search engine results page and to a side of the number of organic search results on the search engine results page.

9 . A device comprising:

one or more processors;

one or more computer-readable storage media;

computer readable instructions stored on the one or more computer-readable storage media which, when executed by the one or more processors, perform operations comprising:

receiving, by a computer, a user query from a web browser of a user device;

determining, by the computer, a visible area of a user interface of the web browser based on one or more of a height of the web browser user interface, a width of the web browser user interface, a point of origin for a corner of the web browser user interface, a status of the web browser, or an indication as to a visibility of the web browser user interface;

determining, by the computer, a preliminary number of media content slots based on the determined visible area of the web browser user interface;

determining, by the computer, an actual number of media content slots available based on the preliminary number of media content slots and at least one of: a user preference, a history of user interaction with advertisements, or a popularity of the user query; and

transmitting, by the computer, to the user device a number of media content items for display on the web browser based on the determined actual number of media content slots available.

10 . The device of claim 9 , the operations further comprising:

selecting media content items to be displayed, the media content items to be displayed numbering less than or equal to the actual number of media content slots available.

11 . The device of claim 9 , wherein determining a preliminary number of media content slots comprises determining a number of media content slots available to a side of a number of organic search results on a search engine results page.

12 . The device of claim 9 , wherein determining a preliminary number of media content slots comprises determining a number of media content slots available above a number of organic search results on a search engine results page and to a side of the number of organic search results on the search engine results page.

13 . A device comprising:

one or more processors;

one or more computer-readable storage media;

computer readable instructions stored on the one or more computer-readable storage media which, when executed by the one or more processors, perform operations comprising:

receiving, by a computer, a user query from a web browser of a user device;

determining, by the computer, whether a user interface of the web browser is visible on a display of the user device;

responsive to a positive determination that the web browser user interface is visible, determining, by the computer, a visible area of a user interface of the web browser based on one or more of a height of the web browser user interface, a width of the web browser user interface, a point of origin for a corner of the web browser user interface, a status of the web browser, or an indication as to a visibility of the web browser user interface;

determining, by the computer, a preliminary number of media content slots based on the determined visible area of the web browser user interface;

determining, by the computer, an actual number of media content slots available based on the preliminary number of media content slots and at least one of: a user preference, a history of user interaction with advertisements, or a popularity of the user query; and

transmitting, by the computer, to the user device a number of media content items for display on the web browser based on the determined actual number of media content slots available.

14 . The device claim 13 , the operations further comprising:

selecting media content items to be displayed, the media content items to be displayed numbering less than or equal to the actual number of media content slots available.

15 . The device claim 13 , wherein determining a preliminary number of media content slots comprises determining a number of media content slots available to a side of a number of organic search results on a search engine results page.

16 . The device claim 13 , wherein determining a preliminary number of media content slots comprises determining a number of media content slots available above a number of organic search results on a search engine results page and to a side of the number of organic search results on the search engine results page.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 27, 2015
From: MICROSOFT CORPORATION
To: MICROSOFT TECHNOLOGY LICENSING, LLC
Reel/Frame 034819/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 20, 2015
From: WU, GANG; DANGALTCHEV, TCHAVDAR
To: MICROSOFT CORPORATION
Reel/Frame 034762/0118 →