Systems and methods for providing non-intrusive advertising content to set-top boxes

1. A computer-implemented method for providing advertising content, the method comprising:

receiving, using at least one processor, a user's input reflecting the user's content preferences for receiving desired content related to specific topics in lieu of standard advertising content;

retrieving desired content related to the specific topics to include in advertising slots in lieu of standard advertising content based on the user's input of user content preferences;

choosing non-intrusive advertising content to include along with the retrieved desired content in a datagram, the non-intrusive advertising content being chosen based on a user profile associated with the user, the user profile being generated based on the user's interaction with Internet content or Internet advertising viewed on a computer or mobile device;

generating one or more datagrams including the retrieved desired content and the chosen non-intrusive advertising content, the desired content being watermarked with the non-intrusive advertising content to generate the one or more datagrams;

storing the generated one or more datagrams in a database;

upon receiving, from a set-top box of the user, a request for playable media content, concatenating the playable media content and the previously generated one or more datagrams stored in the database; and

streaming the playable media content and the one or more datagrams to the set-top box for display to the user.

2. The computer-implemented method of claim 1 , wherein the non-intrusive advertising content is a brand, logo, or slogan associated with an advertising entity.

3. The computer-implemented method of claim 1 , wherein choosing non-intrusive advertising content to include in the primary interest content comprises choosing the non-intrusive advertising content to embed in the primary interest content based on the user profile associated with the user and a target audience for advertising content.

4. The computer-implemented method of claim 1 , wherein:

the user profile is further based on one or more of a unique identity associated with the set-top box, a unique identify associated with the user, user demographic data, and user preferences.

5. The computer-implemented method of claim 1 , further comprising:

retrieving the playable media content responsive to receiving the request for playable media content.

6. The computer-implemented method of claim 1 , further comprising:

transmitting a message to a user for soliciting user input reflecting user content preferences for receiving the desired content related to specific topics in lieu of standard advertising content.

7. A system for providing advertising content, the system comprising:

a data storage device storing instructions; and

a processor configured to execute the instructions to perform a method comprising:

receiving a user's input reflecting the user's content preferences for receiving desired content related to specific topics in lieu of standard advertising content;

retrieving desired content related to the specific topics to include in advertising slots in lieu of standard advertising content based on the user's input of user content preferences;

choosing non-intrusive advertising content to include along with the retrieved desired content in a datagram, the non-intrusive advertising content being chosen based on a user profile associated with the user, the user profile being generated based on the user's interaction with Internet content or Internet advertising viewed on a computer or mobile device;

generating one or more datagrams including the retrieved desired content and the chosen non-intrusive advertising content, the desired content being watermarked with the non-intrusive advertising content to generate the one or more datagrams;

storing the generated one or more datagrams in a database;

upon receiving, from a set-top box of the user, a request for playable media content, concatenating the playable media content and the previously generated one or more datagrams stored in the database; and

streaming the playable media content and the one or more datagrams to the set-top box for display to the user.

8. The system of claim 7 , wherein the non-intrusive advertising content is a brand, logo, or slogan associated with an advertising entity.

9. The system of claim 7 , wherein choosing non-intrusive advertising content to include in the primary interest content comprises choosing the non-intrusive advertising content to embed in the primary interest content based on the user profile associated with the user and a target audience for advertising content.

10. The system of claim 7 , wherein:

the user profile is further based on one or more of a unique identity associated with the set-top box, a unique identify associated with the user, user demographic data, and user preferences.

11. The system of claim 7 , wherein the method further comprises:

retrieving the playable media content responsive to receiving the request for playable media content.

12. The system of claim 7 , wherein the method further comprises:

transmitting a message to a user for soliciting user input reflecting user content preferences for receiving the desired content related to specific topics in lieu of standard advertising content.

13. A non-transitory computer-readable medium storing instructions, the instructions, when executed by a computer system cause the computer system to perform a method, the method comprising:

receiving, using at least one processor, a user's input reflecting the user's content preferences for receiving desired content related to specific topics in lieu of standard advertising content;

retrieving desired content related to the specific topics to include in advertising slots in lieu of standard advertising content based on the user's input of user content preferences;

choosing non-intrusive advertising content to include along with the retrieved desired content in a datagram, the non-intrusive advertising content being chosen based on a user profile associated with the user, the user profile being generated based on the user's interaction with Internet content or Internet advertising viewed on a computer or mobile device;

generating one or more datagrams including the retrieved desired content and the chosen non-intrusive advertising content, the desired content being watermarked with the non-intrusive advertising content to generate the one or more datagrams;

storing the generated one or more datagrams in a database;

upon receiving, from a set-top box of the user, a request for playable media content, concatenating the playable media content and the previously generated one or more datagrams stored in the database; and

streaming the playable media content and the one or more datagrams to the set-top box for display to the user.

14. The non-transitory computer-readable medium of claim 13 , wherein the non-intrusive advertising content is a brand, logo, or slogan associated with an advertising entity.

15. The non-transitory computer-readable medium of claim 13 , wherein choosing non-intrusive advertising content to include in the primary interest content comprises choosing the non-intrusive advertising content to embed in the primary interest content based on the user profile associated with the user and a target audience for advertising content.

16. The non-transitory computer-readable medium of claim 15 , wherein:

the user profile is further based on one or more of a unique identity associated with the set-top box, a unique identify associated with the user, user demographic data, and user preferences.

17. The non-transitory computer-readable medium of claim 13 , wherein the method further comprises:

retrieving the playable media content responsive to receiving the request for playable media content.