IP Library Granted Patent US 9,591,366
Granted Patent B2
US 9,591,366 · App. 14/555,762 · Granted Mar 7, 2017

Multimedia providing system and multimedia providing method

Inventors: Seil Hwang (Seongnam-si, KR); Naeun Kim (Seongnam-si, KR)
Assignee: NAVER CORPORATION
H04N21/47217H04N21/41407H04N21/6587H04N21/812
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Quick Facts
Patent No.
US 9,591,366
App. No.
14/555,762
Granted
Mar 7, 2017
Kind
B2
Abstract

A moving picture providing method includes playing, by a processor, a second moving picture provided with respect to a first moving picture before or during playing the first moving picture; playing, by the processor, the first moving picture in response to a termination or a suspension in playing the second moving picture; activating, by the processor, a recall user interface (UI) for recalling the second moving picture during playing the first moving picture; and playing, by the processor, the second moving picture again in response to a request for recalling the second moving picture through the recall UI.

Claims (33)

1. A moving picture contents providing method, the moving picture contents including a first moving picture and a moving picture advertisement, the method comprising:

playing, by a processor, the moving picture advertisement before or during playing the first moving picture;

playing, by the processor, the first moving picture in response to a termination or a suspension in playing the moving picture advertisement;

activating, by the processor, a recall user interface (UI) during playing the first moving picture, the recall UI being a UI for recalling the moving picture advertisement; and

playing, by the processor, the moving picture advertisement again in response to a request for recalling the moving picture advertisement through the recall UI,

wherein the playing the moving picture advertisement includes displaying a moving picture advertisement title configured in an image or text form having a first shape on a screen on which the moving picture advertisement is played, and

wherein the activating a recall UI includes displaying the recall UI configured in a banner on a screen on which the first moving picture is played such that, the banner has substantially the same shape as the first shape, and the banner includes the moving picture advertisement title.

2. The method of claim 1 , wherein the activating a recall UI comprises: displaying the recall UI on a screen on which the first moving picture is paused, when the first moving picture being played enters into a pause state.

3. The method of claim 1 , wherein the activating of a recall UI comprises:

displaying the recall UI on a screen on which the first moving picture is played, in response to an activation of a UI associated with the first moving picture on the screen on which the first moving picture is played.

4. The method of claim 3 , wherein the recall UI is displayed on an area on which the UI associated with the first moving picture is displayed or an area adjacent thereto.

5. The method of claim 1 , wherein the playing the moving picture advertisement again comprises:

switching a screen on which the first moving picture is played to a screen on which the moving picture advertisement is played, or displaying the screen on which the moving picture advertisement is played on the screen on which the first moving picture is played in a layer form.

6. The method of claim 1 , wherein the moving picture advertisement is an advertisement video provided before or during playing the first moving picture.

7. Non-transitory computer-readable storage media storing a program that, when executed by a processor, causes the processor to perform operations for providing moving picture contents including a first moving picture and a moving picture advertisement, the operations including:

playing the moving picture advertisement before or during playing the first moving picture;

playing the first moving picture in response to a termination or a suspension in playing the moving picture advertisement;

activating a recall user interface (UI) during playing the first moving picture, the recall UI being a UI for recalling the moving picture advertisement during playing the first moving picture; and

playing the moving picture advertisement again in response to a request for recalling the moving picture advertisement through the recall UI,

wherein the playing the moving picture advertisement includes displaying a moving picture advertisement title configured in an image or text form having a first shape on a screen on which the moving picture advertisement is played, and

wherein the activating a recall UI includes displaying the recall UI configured in a banner on a screen on which the first moving picture is played such that, the banner has substantially the same shape as the first shape, and the banner includes the moving picture advertisement title.

8. The non-transitory computer-readable storage media of claim 7 , wherein the activating a recall UI comprises:

displaying the recall UI on a screen on which the first moving picture is paused, when the first moving picture being played enters into a pause state.

9. A moving picture contents providing system, the moving picture contents including a first moving picture and a moving picture advertisement, the system comprising:

a memory storing instructions; and

one or more processors configured to execute the instructions such that the one or more processors are configured to perform operations including,

playing the moving picture advertisement before or during playing the first moving picture, by displaying a moving picture advertisement title configured in an image or text form having a first shape on a screen on which the moving picture advertisement is played,

playing the first moving picture in response to a termination or a suspension in playing the moving picture advertisement,

activating a recall user interface (UI) during playing the first moving picture, the recall UI being a UI for recalling the moving picture advertisement during playing the first moving picture,

during the process of activating the recall UI, displaying the recall UI configured in a banner form on a screen on which the first moving picture is played such that, the banner has substantially the same shape as the first shape, and the banner includes the moving picture advertisement title, and

playing the moving picture advertisement again in response to a request for recalling the moving picture advertisement through the recall UI.

10. The system of claim 9 , wherein the processor is configured such that the activating a recall UI comprises:

displaying the recall UI on a screen on which the first moving picture is paused, when the first moving picture being played enters into a pause state.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 28, 2014
From: HWANG, SEIL; KIM, NAEUN
To: NAVER CORPORATION
Reel/Frame 034276/0602 →
Priority Claims (1)
KR 10-2013-0146031 · Nov 28, 2013 · national
Continuity (1)
Related Publication 20150150042A1 · May 28, 2015