Granted Patent B2

US 9,454,775 · App. 14/560,044 · Granted Sep 27, 2016

Abstract

Claims (35)

1. A system for enabling a client to render content, comprising:

a media file database comprising data associated with a plurality of media files, the data including information that enables the client to size a first display area and information that enables the client to size a second display area; and

a server system configured to perform the following operations using at least one processor:

receive a request from the client to render a media file from the plurality of media files;

transmit information to the client that enables the client to receive the media file;

transmit, to the client, the information that enables the client to size a first display area, for electronically displaying the media file at the client, the information that enables the client to size a first display area including a video frame height and a video frame width of the media file from the plurality of media files; and

transmit, to the client, the information that enables the client to size a second display area, for electronically displaying an advertisement at the client, the size of the second display area being determined based on the video frame height and the video frame width of the media file from the plurality of media files.

2. The system of claim 1 , wherein the server system is further configured to transmit information to the client that enables the client to receive the advertisement.

3. The system of claim 2 , wherein the information that enables the client to receive the advertisement comprises a uniform resource locator associated with an advertisement server separate from the server system.

4. The system of claim 2 , wherein the information that enables the client to receive the advertisement comprises information that instructs the client to request the advertisement.

5. The system of claim 1 , wherein the server system is further configured to transmit the media file to the client.

6. The system of claim 1 , wherein the server system is further configured to transmit an embedded media player web page to the client, the embedded media player web page comprising an embedded media player and a uniform resource locator associated with the advertisement.

7. The system of claim 6 , wherein the embedded media player page comprises the information that enables the client to size the first display area.

8. The system of claim 6 , wherein the embedded media player page comprises information that instructs the client to transmit a media file identification message to the server system, the media file identification message enabling the server system to identify a media file corresponding to the request from the client.

9. The system of claim 8 , wherein the server system is further configured to store the media file identification message and information identifying the time that the media file identification message was received by the server system.

10. The system of claim 8 , wherein the media file identification message is a request to the server system, in response to which the server system transmits a single-pixel image to the client.

11. The system of claim 1 , wherein the server system is further configured to transmit information to the client that enables the client to dynamically size the second display area of the advertisement based on a predefined rule.

12. The system of claim 1 , wherein the server system is further configured to transmit information to the client that enables the client to:

stream the media file to the client; and

stream the advertisement to the client.

13. The system of claim 1 , wherein information that enables the client to size the second display area comprises a sizing algorithm.

14. The system of claim 1 , wherein the server system is further configured to transmit information to the client that enables a user to rate a media file displayed at the client.

15. The system of claim 14 , wherein the server system is further configured to store information identifying the rating given by the user.

16. A computer-implemented method for enabling a client to render media files comprising the following steps which are implemented using at least one computer processor:

transmitting a request from the client to a server system to render a media file;

receiving information from the server system that enables the client to receive the media file;

receiving information from the server system that enables the client to receive an advertisement;

receiving information from the server system that enables the client to size a first display area for electronically displaying the media file at the client, the information that enables the client to size the first display area including a video frame height and a video frame width of the media file; and

receiving information from the server system that enables the client to size a second display area for electronically displaying the advertisement, the size of the second display area being determined based on the video frame height and the video frame width of the media file.

17. The computer-implemented method of claim 16 , further comprising receiving information from the server system that enables the client to dynamically size the second display area for the advertisement based on a predefined rule.

18. The computer-implemented method of claim 16 , further comprising:

streaming the media file; and

streaming the advertisement.

19. The computer-implemented method of claim 16 , further comprising transmitting information to the server system indicating an amount of time that the client displayed the media file.

20. The computer-implemented method of claim 19 , further comprising receiving information that instructs the client to request advertisements at predetermined intervals while a media file is being displayed by the client.

Assignments (8)