REAL ESTATE AGENT RELATIONSHIP MANAGEMENT
A system comprising a computer-readable storage medium storing at least one program and a computer-implemented method for providing business relationship management services to a real estate agent is presented. Consistent with some embodiments, the method may include accessing information regarding actions performed by contacts of a real estate agent while using a network-based real estate information service. The method may further include assigning each of the contacts to a consumer classifications based on the actions performed by the contacts. The method further includes receiving, from the real estate agent, information defining an on-going communication strategy with a specified consumer classification of the contacts, and implementing the communication strategy with respect to the specified consumer classification.
1 . A method comprising:
accessing consumer activity data of contacts of a real estate agent, the consumer activity data representing actions performed by the contacts while using a network-based real estate information service;
assigning, using a processor of a machine, each of the contacts to one of a plurality of consumer classifications based on the actions performed by each of the contacts;
receiving, from the real estate agent, a communication strategy specifying one or more parameters for communicating with contacts assigned to a first consumer classification of the plurality of consumer classifications; and
implementing the communication strategy with respect to the contacts assigned to the first consumer classification of the plurality of consumer classifications.
2 . The method of claim 1 , further comprising causing presentation of a list of identifiers of the contacts of the real estate agent, the presentation of the list of identifiers being organized according to the plurality of consumer classifications.
3 . The method of claim 2 , further comprising filtering the list according to respective engagement scores of each of the contacts.
4 . The method of claim 3 , further comprising determining the respective engagement score of each of the contacts, the determining of the engagement score comprising:
assigning a first value to each action performed by each of the contacts based on a level of engagement of the action;
applying a second value to the first value assigned to each action, the second value being based on a timing of the action; and
aggregating resulting values of each action to determine the engagement score.
5 . The method of claim 1 , wherein the one or more parameters limit communication to the contacts having an engagement score within of a particular range.
6 . The method of claim 1 , wherein the assigning of the contacts to one of the plurality of consumer classifications comprises:
determining a level of engagement of each of the contacts based on the respective actions performed by the contacts;
segmenting the contacts according to the respective levels of engagement of each of the contacts; and
assigning each segment of the contacts to one of the plurality of consumer classifications.
7 . The method of claim 1 , wherein the plurality of consumer classifications include prospects, leads, and clients.
8 . The method of claim 1 , wherein the communication strategy specifies one or more message scripts to be transmitted to the contacts assigned to the first consumer classification in accordance with the one or more parameters.
9 . The method of claim 1 , wherein the one or more parameters include a frequency for contacting the contacts assigned to the first consumer classification.
10 . The method of claim 1 , wherein the applying of the communication strategy includes automatically transmitting, without further interaction by the agent, a scripted message to the contacts assigned to the first consumer classification in accordance with the communication strategy.
11 . A system comprising:
a processor of a machine;
a machine-readable storage medium to store consumer activity data of a group of contacts of a real estate agent, the consumer activity data representing actions performed by the group of contacts while using a network-based real estate information service;
a segmentation module configured to assign each member of the group of contacts to one of a plurality of consumer classifications based on the respective actions performed by each member of the group of contacts;
a management module configured to receive, from the real estate agent, a communication strategy specifying one or more parameters for communicating with a portion of the group of contacts belonging to a first consumer classification of the plurality of consumer classifications; and
a communication module configured to transmit, without further interaction by the agent, a scripted message to the portion of the group of contacts in accordance with the communication strategy.
12 . The system of claim 11 , further comprising a user interface module configured to cause presentation of a list of contact identifiers corresponding to the group of contacts, the presentation of the list of contact identifiers being organized according to the plurality of consumer classifications
13 . The system of claim 11 , wherein the segmentation module is further to assign each member of the group of contacts to one of a plurality of sub-classifications within each of the plurality of consumer classifications.
14 . The system of claim 13 , wherein the one or more parameters limit communication to members of the group of contacts that belong to a particular sub-classification within the first consumer classification.
15 . The system of claim 11 , wherein the scripted message is specified by the real estate agent and included in the communication strategy.
16 . The system of claim 11 , wherein the scripted message is a first scripted message in a series of scripted messages tailored for the first consumer classification.
17 . The system of claim 11 , wherein the one or more parameters include a frequency for transmitting the scripted message to the portion of the group of contacts.
18 . A tangible machine-readable storage medium embodying instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:
accessing consumer activity data of contacts of a real estate agent, the consumer activity data representing actions performed by the contacts while using a network-based real estate information service;
assigning each of the contacts to one of a plurality of consumer classifications based on the actions performed by the contacts;
receiving, from the real estate agent, a communication strategy specifying one or more parameters for communicating with the contacts of the real estate agent assigned to a first consumer classification of the plurality of consumer classifications, the communication strategy further specifying a series of scripted messages for communicating with the contacts assigned to the first consumer classification; and
automatically transmitting, without further interaction by the agent, a first scripted message of the series of scripted messages to the contacts of the first consumer classification in accordance with the communication strategy.
19 . The non-transitory machine-readable storage medium of claim 18 , wherein the one or more parameters include a frequency with which the contacts assigned to the first consumer classification are contacted.
20 . The non-transitory machine-readable storage medium of claim 19 , further comprising routinely transmitting, without further interaction by the real estate agent, a remainder of a series of scripted messages at time intervals corresponding to the frequency specified by the communication strategy.