Query-dependent and content-class based ranking
View Patent ↗Techniques for performing query-dependent and content-class (e.g., with product class as a subset, in which content class can be based on a product class in an example implementation) based ranking are disclosed in accordance with some embodiments. In some embodiments, a process for performing query-dependent and content-class based ranking includes receiving a query for a search for content on a web site; performing a query-dependent and content-class based ranking of content available on the web site (e.g., using a processor); and returning a ranked list of content based at least in part on the query-dependent and content-class based ranking of content available on the web site in response to the query.
1. A system for performing query-dependent and content-class based ranking, comprising:
a processor; and
a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions which when executed cause the processor to:
store, using a data storage device, web services data associated with a web site, wherein the web services data comprises content on the web site; and
receive, using a query-dependent and content-class based ranking system, a query for a search for content on the web site;
perform a query-dependent and content-class based ranking of content available on the web site, comprising to:
determine a query-dependent score for content available on the web site based at least in part on the query, comprising to:
weigh a first value associated with a first attribute of the content by a first weight to obtain a first weighted score;
weigh a second value associated with a second attribute of the content by a second weight to obtain a second weighted score, the first weight being different from the second weight; and
calculate the query-dependent score based on the first weighted score and the second weighted score;
determine a content-class score for content available on the web site in response to the query, comprising to:
determine a first content-class performance score based on a first query-dependent score, the first query-dependent score being associated with a first content item;
determine a second content-class performance score based on a second query-dependent score, the second query-dependent score being associated with a second content item; and
determine the content-class score based on the first content-class performance score and the second content-class performance score; and
determine an overall score for content available on the web site based at least in part on the query-dependent score and based at least in part on the content-class score; and
return a ranked list of content based at least in part on the query-dependent and content-class based ranking of content available on the web site in response to the query.
2. The system recited in claim 1 , wherein the web site corresponds to a merchant web site, and wherein the web services data comprises content for the merchant web site.
3. The system recited in claim 1 , wherein the web site corresponds to a merchant web site, wherein the web services data comprises content for the merchant web site, and wherein the content comprises a plurality of products available for sale on the merchant web site.
4. The system recited in claim 1 , wherein the web site corresponds to a merchant web site, wherein the web services data comprises content for the merchant web site, and wherein the web services data further comprises a merchant data feed.
5. The system recited in claim 1 , wherein the web site corresponds to a merchant web site, wherein the web services data comprises content for the merchant web site, wherein the web services data further comprises a merchant data feed, and wherein a product catalog for the merchant web site is provided to the query-dependent and content-class based ranking system using the merchant data feed.
6. The system recited in claim 1 , wherein the web site corresponds to a merchant web site, wherein the web services data comprises content for the merchant web site, and wherein the web services data further comprises a merchant data feed and behavioral data associated with user activity on the merchant web site.
7. The system recited in claim 1 , wherein the web site corresponds to a merchant web site, wherein the web services data comprises content for the merchant web site, and wherein the web services data further comprises a merchant data feed, web page content associated with the merchant web site, and behavioral data associated with user activity on the merchant web site.
8. The system recited in claim 1 , wherein the web services data further comprises content for a plurality of web sites.
9. The system recited in claim 1 , wherein the web services data further comprises content for a plurality of merchant web sites.
10. The system recited in claim 1 , wherein the query-dependent and content-class based ranking system is in network communication with the web site.
11. The system recited in claim 1 , wherein the query-dependent and content-class based ranking system is in network communication with the web site and a user browser that is in network communication with the web site.
12. A method of query-dependent and content-class based ranking, comprising:
receiving a query for a search for content on a web site;
performing a query-dependent and content-class based ranking of content available on the web site using a processor, comprising:
determining a query-dependent score for content available on the web site based at least in part on the query, comprising:
weighing a first value associated with a first attribute of the content by a first weight to obtain a first weighted score;
weighing a second value associated with a second attribute of the content by a second weight to obtain a second weighted score, the first weight being different from the second weight; and
calculating the query-dependent score based on the first weighted score and the second weighted score;
determining a content-class score for content available on the web site in response to the query, comprising:
determining a first content-class performance score based on a first query-dependent score, the first query-dependent score being associated with a first content item;
determining a second content-class performance score based on a second query-dependent score, the second query-dependent score being associated with a second content item; and
determining the content-class score based on the first content-class performance score and the second content-class performance score; and
determining an overall score for content available on the web site based at least in part on the query-dependent score and based at least in part on the content-class score; and
returning a ranked list of content based at least in part on the query-dependent and content-class based ranking of content available on the web site in response to the query.
13. The method of claim 12 , further comprising:
storing web services data associated with the web site, wherein the web services data comprises content on the web site.
14. A computer program product for providing query-dependent and content-class based ranking, the computer program product being embodied in a tangible computer readable storage medium and comprising computer instructions for:
receiving a query for a search for content on a web site;
performing a query-dependent and content-class based ranking of content available on the web site, comprising:
determining a query-dependent score for content available on the web site based at least in part on the query, comprising:
weighing a first value associated with a first attribute of the content by a first weight to obtain a first weighted score;
weighing a second value associated with a second attribute of the content by a second weight to obtain a second weighted score, the first weight being different from the second weight; and
calculating the query-dependent score based on the first weighted score and the second weighted score;
determining a content-class score for content available on the web site in response to the query, comprising:
determining a first content-class performance score based on a first query-dependent score, the first query-dependent score being associated with a first content item;
determining a second content-class performance score based on a second query-dependent score, the second query-dependent score being associated with a second content item; and
determining the content-class score based on the first content-class performance score and the second content-class performance score; and
determining an overall score for content available on the web site based at least in part on the query-dependent score and based at least in part on the content-class score; and
returning a ranked list of content based at least in part on the query-dependent and content-class based ranking of content available on the web site in response to the query.
15. The computer program product recited in claim 14 , further comprising:
storing web services data associated with the web site, wherein the web services data comprises content on the web site.