COMBINED ADVERTISEMENTS

1 . A method for generating a combined advertisement, comprising:

accessing a primary advertisement associated with a primary advertiser;

defining a primary attribute for the primary advertisement;

selecting a first spot advertisement, associated with a first advertiser, based upon the primary attribute; and

generating a combined advertisement based upon the first spot advertisement and the primary advertisement.

2 . The method of claim 1 , the generating the combined advertisement comprising:

inserting the primary advertisement into a primary advertisement region of the combined advertisement; and

inserting the first spot advertisement into a secondary advertisement region of the combined advertisement.

3 . The method of claim 1 , the primary attribute comprising at least one of:

a demographic attribute, a budget attribute, a product attribute, a geographical attribute, a seller attribute, a manufacture attribute, an exclusionary attribute, a browser history attribute, or a creative attribute.

4 . The method of claim 1 , comprising:

responsive to determining that a consumer corresponds to the primary attribute, displaying the combined advertisement to the consumer.

5 . The method of claim 1 , the primary attribute comprising an exclusionary attribute, and the selecting the first spot advertisement comprising:

selecting the first spot advertisement, but not a second spot advertisement, based upon the first spot advertisement satisfying the exclusionary attribute and the second spot advertisement not satisfying the exclusionary attribute.

6 . The method of claim 1 , comprising:

responsive to a consumer requesting a webpage:

determining that the primary advertisement qualifies for inclusion within the webpage; and

selecting the first spot advertisement in real-time to generate the combined advertisement for inclusion within the webpage that is to be provided to the consumer.

7 . The method of claim 1 , the selecting comprising:

submitting the first spot advertisement to at least one of the primary advertiser or an advertisement host for approval.

8 . The method of claim 1 , the selecting comprising:

responsive to a first bid by the first advertiser for the first spot advertisement exceeding a second bid by a second advertiser for a second spot advertisement, selecting the first spot advertisement but not the second spot advertisement.

9 . The method of claim 2 , comprising:

tracking a consumer interest based upon a consumer interaction with at least one of the primary advertisement region or the secondary advertisement region.

10 . The method of claim 9 , the tracking the consumer interest comprising at least one of:

tracking an eye movement of a consumer relative to at least one of the primary advertisement region or the secondary advertisement region;

tracking a graphical interaction tool of the consumer relative to at least one of the primary advertisement region or the secondary advertisement region;

tracking a tactile interaction of the consumer relative to at least one of the primary advertisement region or the secondary advertisement region; or

tracking a gesture of the consumer relative to at least one of the primary advertisement region or the secondary advertisement region.

11 . The method of claim 1 , comprising:

selecting a second spot advertisement based upon at least one of the second spot advertisement corresponding to the primary attribute of the primary advertisement or the second spot advertisement corresponding to a spot attribute of the first spot advertisement; and

generating the combined advertisement based upon the primary advertisement, the first spot advertisement, and the second spot advertisement.

12 . The method of claim 2 , the secondary advertisement region comprising an advertisement carousel configured to display the first spot advertisement and a second spot advertisement.

13 . The method of claim 1 , comprising:

receiving an advertisement template framework defining a set of rules used for spot advertisement selection, the set of rules comprising the primary attribute; and

utilizing the advertisement template framework to determine whether the first spot advertisement qualifies for selection.

14 . The method of claim 12 , comprising:

responsive to a rotation triggering event, rotating the advertisement carousel from displaying the first spot advertisement to displaying the second spot advertisement.

15 . The method of claim 14 , the rotation triggering event comprising at least one of:

a page refresh event, a time limit expiration event, or a webpage interaction event.

16 . A computer readable medium comprising instructions which when executed perform a method for generating a combined advertisement, comprising:

accessing a primary advertisement associated with a primary advertiser;

defining a primary attribute for the primary advertisement;

selecting a first spot advertisement, associated with a first advertiser, based upon the primary attribute, the first spot advertisement comprising a spot attribute;

selecting a second spot advertisement, associated with a second advertiser, based upon at least one of the primary attribute or the spot attribute; and

generating a combined advertisement based upon the primary advertisement, the first spot advertisement, and the second spot advertisement.

17 . The method of claim 16 , comprising:

submitting the first spot advertisement and the second spot advertisement to at least one of the primary advertiser or an advertisement host for approval.

18 . A system for generating a combined advertisement, comprising:

a combined advertisement generation component configured to:

access a primary advertisement associated with a primary advertiser;

define a primary attribute for the primary advertisement;

select a first spot advertisement, associated with a first advertiser, based upon the primary attribute; and

generate a combined advertisement based upon the first spot advertisement and the primary advertisement.

19 . The system of claim 18 , comprising:

an advertisement serving component configured to:

receive an advertisement request from a webpage accessed by a consumer having a consumer attribute; and

display the combined advertisement to the consumer responsive to the consumer attribute matching the primary attribute.

20 . The system of claim 18 , the primary advertisement comprising a primary advertisement region within which the primary advertisement is inserted and a secondary advertisement region within which the first spot advertisement is inserted, the system comprising:

an advertisement interaction component configured to:

track a consumer interest based upon a consumer interaction with at least one of the primary advertisement region or the secondary advertisement region.