Methods for Dynamically Assigning Content to be Displayed on a Digital Sign

1 . A method of operating one or more digital signs comprising:

reading a sign identifier using a hand-held scanner;

reading a product identifier associated with a retail product using the hand-held scanner; and

transmitting, from the hand-held scanner to a server, the sign identifier and the product identifier to cause the server to route to a digital sign identified by the sign identifier an advertisement related to the retail product based on the product identifier,

wherein the product identifier is not located on the digital sign.

2 . The method of claim 1 , further comprising:

reading a second sign identifier using the hand-held scanner;

reading a second product identifier associated with a second retail product using the hand-held scanner;

transmitting, from the hand-held scanner to the server, the second sign identifier and the second product identifier to cause the server to route to a second digital sign identified by the second sign identifier a second advertisement related to the second retail product based on the second product identifier.

3 . The method of claim 1 , wherein reading the product identifier includes scanning a Universal Product Code located on the retail product using the hand-held scanner.

4 . The method of claim 1 , wherein reading the product identifier includes scanning a stock keeping unit number located on a label on shelving using the hand-held scanner.

5 . The method of claim 1 , further comprising sending a template identifier to the server to cause the server to generate the advertisement using a template identified by the template identifier.

6 . The method of claim 1 , further comprising:

receiving a price into the hand-held scanner; and

transmitting the price to the server to cause the server to generate the advertisement including the price.

7 . A method of displaying an advertisement for a retail product comprising:

reading a barcode data from a barcode located on a digital sign using a hand-held scanner;

reading a Universal Product Code data from a Universal Product Code located on the retail product using the hand-held scanner; and

transmitting the barcode data and the Universal Product Code data to a display-data server to cause a display data containing the advertisement for the retail product to appear on the digital sign.

8 . The method of claim 7 , further comprising:

reading a second barcode data from a second barcode located on a second digital sign using the hand-held scanner;

reading a second Universal Product Code data from a second Universal Product Code located on a second retail product using the hand-held scanner; and

transmitting the second barcode data and the second Universal Product Code data to the display-data server to cause a second display data containing a second advertisement for the second retail product to appear on the second digital sign.

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