Systems for Dynamically Assigning Content to be Displayed on a Digital Sign

1 . A system, comprising:

a server;

a digital sign communicatively coupled to the server, the digital sign having a first identifier; and

a hand-held scanner containing one or more instructions to

scan the first identifier,

scan a second identifier associated with a retail product, and

transmit the first identifier and the second identifier to the server,

wherein the server contains one or more instructions to route a display data based to upon the second identifier to the digital sign.

2 . The system of claim 1 , wherein the hand-held scanner contains one or more instructions to prompt a user to scan the first identifier and to scan the second identifier.

3 . The system of claim 1 , wherein the server contains one or more instructions to generate the display data using a template.

4 . The system of claim 1 , wherein the hand-held scanner contains one or more instructions to send a template identifier to the server and the server contains one or more instructions to use a template associated with the template identifier to generate the display data.

5 . The system of claim 1 , wherein the server contains one or more instructions to retrieve from a price database a price based on the second identifier and to generate the display data based on the price.

6 . The system of claim 1 , wherein:

the hand-held scanner contains one or more instructions to send a price to the server, and

the server contains one or more instructions to generate the display data based on the price.

7 . The system of claim 1 , wherein the first identifier is encoded in a barcode.

8 . The system of claim 7 , wherein the barcode has one-dimensional encoding.

9 . The system of claim 7 , wherein the barcode has two-dimensional encoding.

10 . The system of claim 1 , wherein the first identifier is stored in a wireless communication module.

11 . The system of claim 1 , wherein the second identifier is encoded in a barcode.

12 . The system of claim 1 , wherein the second identifier is stored in a wireless communication module.

13 . A hand-held scanner containing one or more instructions to:

display a first prompt instructing a user to scan a barcode on a digital sign;

scan a digital-sign barcode to generate a first identifier;

display a second prompt instructing the user to scan a barcode on a retail product;

scan a retail-product barcode to generate a second identifier; and

transmit the first identifier and the second identifier to a display-data server.

14 . The hand-held scanner of claim 13 , wherein the hand-held scanner contains one or more instructions to send a template identifier to the display-data server to be used by the display-data server to generate a display data for the digital sign.

15 . The hand-held scanner of claim 13 , wherein the hand-held scanner contains one or more instructions to send a price to the display-data server to cause the display-data server to generate a display data for the digital sign containing the price.

16 . The hand-held scanner of claim 13 , wherein the hand-held scanner is a mobile phone.

17 . A display-data server configured to: receive from a hand-held scanner a product identifier that identifies a retail product; receive from the hand-held scanner a sign identifier that identifies a digital sign; and route a display data to the digital sign identified by the sign identifier.

18 . The display-data server of claim 17 , further configured to send to the hand-held scanner one or more instructions to scan the product identifier, scan the sign identifier, and transmit the product identifier and the sign identifier to the display-data server.

19 . The display-data server of claim 17 , further configured to generate the display data.

20 . The display-data server of claim 17 , further configured to receive a template identifier and generate the display data using a template associated with the template identifier.