Methods and systems for deflecting communications

1. A computing device, comprising:

one or more processors; and

a non-transitory machine-readable storage medium containing instructions which when executed on the one or more processors, cause the one or more processors to perform operations including:

displaying a graphical interface corresponding to a mobile application, wherein the graphical interface includes a selectable phone communication link or a selectable chat link, wherein selection of the selectable phone communication link facilitates a telephone communication with a live resource, and wherein selection of the selectable chat link facilitates a chat communication with a live chat resource;

receiving input corresponding to an indication of placement of a telephone call from the mobile application, wherein the selectable phone communication link is used to place the telephone call;

determining a state of the selectable chat link, wherein the state of the selectable chat link is determined when the selectable phone communication link was used to place the telephone call from the mobile application, and wherein the state of the selectable chat link includes a presence in the graphical interface or no presence in the graphical interface; and

reporting a communication, wherein the communication includes data corresponding to placement of the telephone call using the selectable phone communication link and state data corresponding to whether the selectable chat link is present or not present in the graphical interface when the selectable phone communication link was selected, and wherein the data and the state data are used to determine call deflection statistics, the call deflection statistics corresponding to the placement of the telephone call using the selectable phone communication link and further corresponding to whether the selectable chat link is present or not present in the graphical interface when the selectable phone communication link was selected.

2. The computing device of claim 1 , wherein the call deflection statistics include a percentage of call deflections that occur as a result of the selectable chat link, and wherein the percentage of call deflections is determined based on a first percentage of selections of selectable phone communication links when the selectable chat link is in a first state, and a second percentage of selections of the selectable phone communication links when the selectable chat link is in a second state.

3. The computing device of claim 1 , further comprising instructions which when executed on the one or more processors, cause the one or more processors to perform operations including:

receiving input corresponding to an indication of placement of a chat communication from the mobile application;

determining that the selectable chat link was selected to place the chat communication; and

reporting a second communication, wherein the second communication includes data corresponding to placement of the chat communication.

4. The computing device of claim 1 , further comprising instructions which when executed on the one or more processors, cause the one or more processors to perform operations including:

determining that the selectable phone communication link was used to place the telephone call based on the placement of the telephone call occurring from the mobile application.

5. The computing device of claim 1 , wherein the live chat resource includes particular information about a subject corresponding to the mobile application, and wherein a provider of the live chat resource is different from a provider of the mobile application.

6. The computing device of claim 1 , further comprising instructions which when executed on the one or more processors, cause the one or more processors to perform operations including:

reporting a length of time of the telephone call.

7. A computer-implemented method, comprising:

displaying, using a computing device, a graphical interface corresponding to a mobile application, wherein the graphical interface includes a selectable phone communication link or a selectable chat link, wherein selection of the selectable phone communication link facilitates a telephone communication with a live resource, and wherein selection of the selectable chat link facilitates a chat communication with a live chat resource;

receiving input corresponding to an indication of placement of a telephone call from the mobile application, wherein the selectable phone communication link is used to place the telephone call;

determining a state of the selectable chat link, wherein the state of the selectable chat link is determined when the selectable phone communication link was used to place the telephone call from the mobile application, and wherein the state of the selectable chat link includes a presence in the graphical interface or no presence in the graphical interface; and

reporting a communication, wherein the communication includes data corresponding to placement of the telephone call using the selectable phone communication link and state data corresponding to whether the selectable chat link is present or not present in the graphical interface when the selectable phone communication link was selected, and wherein the data and the state data are used to determine call deflection statistics, the call deflection statistics corresponding to the placement of the telephone call using the selectable phone communication link and further corresponding to whether the selectable chat link is present or not present in the graphical interface when the selectable phone communication link was selected.

8. The method of claim 7 , wherein the call deflection statistics include a percentage of call deflections that occur as a result of the selectable chat link, and wherein the percentage of call deflections is determined based on a first percentage of selections of selectable phone communication links when the selectable chat link is in a first state, and a second percentage of selections of the selectable phone communication links when the selectable chat link is in a second state.

9. The method of claim 7 , further comprising:

receiving input corresponding to an indication of placement of a chat communication from the mobile application;

determining that the selectable chat link was selected to place the chat communication; and

reporting a second communication, wherein the second communication includes data corresponding to placement of the chat communication.

10. The method of claim 7 , further comprising determining that the selectable phone communication link was used to place the telephone call based on the placement of the telephone call occurring from the mobile application.

11. The method of claim 7 , wherein the live chat resource includes particular information about a subject corresponding to the mobile application, and wherein a provider of the live chat resource is different from a provider of the mobile application.

12. The method of claim 7 , further comprising reporting a length of time of the telephone call.

13. A computer-program product tangibly embodied in a non-transitory machine-readable storage medium of a computing device, including instructions configured to cause one or more data processors to:

display a graphical interface corresponding to a mobile application, wherein the graphical interface includes a selectable phone communication link or a selectable chat link, wherein selection of the selectable phone communication link facilitates a telephone communication with a live resource, and wherein selection of the selectable chat link facilitates a chat communication with a live chat resource;

receive input corresponding to an indication of placement of a telephone call from the mobile application, wherein the selectable phone communication link is used to place the telephone call;

determine a state of the selectable chat link, wherein the state of the selectable chat link is determined when the selectable phone communication link was used to place the telephone call from the mobile application, and wherein the state of the selectable chat link includes a presence in the graphical interface or no presence in the graphical interface; and

report a communication, wherein the communication includes data corresponding to placement of the telephone call using the selectable phone communication link and state data corresponding to whether the selectable chat link is present or not present in the graphical interface when the selectable phone communication link was selected, and wherein the data and the state data are used to determine call deflection statistics, the call deflection statistics corresponding to the placement of the telephone call using the selectable phone communication link and further corresponding to whether the selectable chat link is present or not present in the graphical interface when the selectable phone communication link was selected.

14. The computer-program product of claim 13 , wherein the call deflection statistics include a percentage of call deflections that occur as a result of the selectable chat link, and wherein the percentage of call deflections is determined based on a first percentage of selections of selectable phone communication links when the selectable chat link is in a first state, and a second percentage of selections of the selectable phone communication links when the selectable chat link is in a second state.

15. The computer-program product of claim 13 , further comprising instructions configured to cause the one or more data processors to:

receive input corresponding to an indication of placement of a chat communication from the mobile application;

determine that the selectable chat link was selected to place the chat communication; and

report a second communication, wherein the second communication includes data corresponding to placement of the chat communication.

16. The computer-program product of claim 13 , further comprising instructions configured to cause the one or more data processors to:

determine that the selectable phone communication link was used to place the telephone call based on the placement of the telephone call occurring from the mobile application.

17. The computer-program product of claim 13 , wherein the live chat resource includes particular information about a subject corresponding to the mobile application, and wherein a provider of the live chat resource is different from a provider of the mobile application.