System for providing advertisement information

1. An NFC-enabled digital apparatus comprising:

a digital information display;

an input module integrated with the digital information display and configured for receiving an input; and

a near field communication (NFC) module integrated with the digital information display and configured for RF data communication according to an NFC protocol,

wherein the apparatus is configured:

to display two or more selectable pieces of information on the digital information display,

to receive, via the input module, a user's selection of a first piece of information among the two or more selectable pieces of information displayed on the digital information display,

to display, on the digital information display, a first image associated with the first piece of information in response to the user's selection of the first piece of information, and

to make a first tag datum corresponding to the first image available at the NFC module for RF transmission while the first image is displayed on the digital information display such that an external NFC-enabled terminal can receive the first tag datum from the NFC module of the apparatus according to the NFC protocol.

2. The apparatus of claim 1 , wherein the apparatus is further configured to receive acknowledgement of the external NFC-enabled terminal's receipt of the first tag datum.

3. The apparatus of claim 1 , wherein the first tag datum corresponding to the first image is configured for the external NFC-enabled terminal to access additional data related to the first image on the external NFC-enabled terminal.

4. The apparatus of claim 1 , wherein the digital information display comprises a touch-active screen that incorporates the input module.

5. The apparatus of claim 1 , wherein the apparatus is configured to simultaneously display the two or more selectable pieces of information at different areas of the digital information display, wherein the first piece is one of the two or more selectable pieces.

6. The apparatus of claim 5 , wherein each of the two or more selectable pieces has a corresponding tag datum for making available at the NFC module when its corresponding selectable piece selected.

7. The apparatus of claim 5 , wherein each of the two or more selectable pieces has a corresponding image for displaying on the digital information display in response to the user's selection.

8. An NFC-enabled digital information transmission system comprising:

the apparatus of claim 7 ; and

a digital information management server configured to supply the two or more selectable pieces and their corresponding images to the apparatus for simultaneously displaying the two or more selectable pieces for selection on the digital information display and for individually displaying one of the corresponding images in response to the user's selection of one of the two or more selectable pieces.

9. An NFC-enabled digital information transmission system comprising:

the apparatus of claim 1 ; and

a digital information management server configured to supply the first piece and the first image to the apparatus for displaying the first piece for selection on the digital information display and further for displaying the first image in response to the user's selection of the first piece.

10. The system of claim 8 , wherein the digital information management server is further configured to supply the first datum in addition to the first piece and the first image to the apparatus for making available at the NFC module for RF transmission in synchronization with displaying the first image on the digital information display.

11. A method of NFC-based information transmission, the method comprising:

providing the NFC-enabled digital apparatus of claim 1 ;

receiving the first piece and the first image from a digital information management server to which the NFC-enabled digital apparatus is connected;

displaying, on the digital information display, two or more selectable pieces of information that comprises the first piece;

receiving, via the input module, the user's selection of the first piece among the two or more selectable pieces of information displayed on the digital information display,

displaying, on the digital information display, the first image associated with the first piece of information in response to the user's selection of the first piece of information; and

making the first tag datum corresponding to the first image available at the NFC module for RF transmission while the first image is displayed on the digital information display such that a first external NFC-enabled terminal can receive the first tag datum from the NFC module of the apparatus according to the NFC protocol.

12. The method of claim 11 , further comprising:

transmitting the first tag datum to the first external NFC-enabled terminal according to the NFC protocol; and

receiving acknowledgement of the first external NFC-enabled terminal's receipt of the first tag datum.

13. The method of claim 11 , wherein the first tag datum corresponding to the first image is configured for the first external NFC-enabled terminal to access additional data related to the first image on the first external NFC-enabled terminal.

14. The method of claim 11 , wherein the digital information display comprises a touch-active screen that incorporates the input module.

15. The method of claim 11 , wherein the two or more selectable pieces of information are simultaneously displayed at different areas of the digital information display, wherein the first piece is one of the two or more selectable pieces.

16. The method of claim 15 , wherein each of the two or more selectable pieces has a corresponding tag datum for making available at the NFC module when its corresponding selectable piece is selected.

17. The method of claim 15 , wherein each of the two or more selectable pieces has a corresponding image for displaying on the digital information display in response to the user's selection.