Using multiple media players to insert data items into a media stream of a streaming media

1. A method for use in a client computer including a browser, the method comprising:

receiving at the client computer, from a thin client system included at a web server, a playback page including multiple instances of a media player controlled by the thin client system;

transmitting to the thin client system, via the playback page, a request for streaming media content;

receiving, at a Spot Caching Instance of the media player included in the playback page, targeted data items included in an untagged content stream transmitted by an advertisement server as directed by the thin client system;

storing the targeted data items in a cache located at the client computer using the Spot Caching Instance of the media player;

receiving a tagged content stream at a Content Playback Instance of the media player included in the playback page;

detecting, at the Content Playback Instance of the media player, one or more tags included in the tagged content stream;

in response to detecting the one or more tags, passing control from the Content Playback Instance of the media player to an Ad Spot Playback instance of the media player as directed by the thin client system;

retrieving, by the Ad Spot Playback Instance of the media player as directed by the thin client system, at least a portion of the untagged content stream from the cache;

playing back the at least a portion of the untagged content stream using the Ad Spot Playback instance of the media player; and

in response to completion of playback of the at least a portion of the untagged content stream, passing control from the Ad Spot Playback instance of the media player to the Content Playback Instance of the media player, as directed by the thin client system.

2. The method of claim 1 , further comprising:

muting the tagged content stream in conjunction with passing control from the Content Playback Instance of the media player to an Ad Spot Playback instance of the media player.

3. The method of claim 1 , further comprising:

muting the at least a portion of the untagged content stream in conjunction with passing control from the Ad Spot Playback instance of the media player to the Content Playback Instance of the media player.

4. The method of claim 1 , wherein the cache is a browser cache.

5. The method of claim 4 , wherein one or more of the Spot Caching Instance, the Content Playback Instance, and the Ad Spot Playback instances of the media player is transparent to any users viewing the browser.

6. The method of claim 1 , further comprising:

sending a request to an advertisement server, the request including a request for a spot list.

7. An apparatus comprising:

a processor programmed to implement a browser;

a communication interface coupled to the processor and used by the processor to:

receive, from a thin client system included at a web server, a web page, including a playback page, the playback page including multiple instances of a media player controlled by a thin client system;

transmit to the thin client system, via the playback page, a request for media content;

receive, at a Content Playback Instance, a tagged content stream from a radio station; and

receive, at a Spot Caching Instance, an untagged content stream from an advertisement server;

memory operably associated with the processor, and used by the Spot Caching Instance to cache the untagged content stream;

the processor further configured to:

detect, at the Content Playback Instance, one or more tags included in the tagged content stream;

pass control, as directed by the thin client system, from the Content Playback Instance to an Ad Spot Playback instance in response to detecting the one or more tags;

playback at least a portion of the untagged content stream cached in the memory using the Ad Spot Playback instance; and

pass control, as directed by the thin client system, from the Ad Spot Playback instance to the Content Playback Instance in response to the at least a portion of the untagged content stream having been played back by the Ad Spot Playback instance.

8. The apparatus of claim 7 , wherein the processor is further configured to:

mute the tagged content stream in conjunction with passing control from the Content Playback Instance of the media player to the Ad Spot Playback instance of the media player.

9. The apparatus of claim 7 , wherein the processor is further configured to:

mute the at least a portion of the untagged content stream in conjunction with passing control from the Ad Spot Playback instance of the media player to the Content Playback Instance of the media player.

10. The apparatus of claim 7 , wherein the memory includes a browser cache associated with the browser.

11. The apparatus of claim 10 , wherein at least the Spot Caching Instance, is transparent to users viewing the browser.

12. The apparatus of claim 7 , wherein the processor is further configured to send a request to the advertisement server via the communication interface, the request including a request for a spot list.

13. A mobile communications device including web-browsing capabilities, the mobile communications device comprising:

a processor and memory, the processor programmed to:

implement a browser configured to receive a web page from a web server, the web page including a playback page including multiple instances of a media player controlled by the web server, the browser programmed to implement a browser cache in at least a portion of the memory;

implement multiple instances of a media player embedded in the web page, the multiple instances of the media player including:

a Spot Caching Instance configured to receive and store in the browser cache an untagged content stream from an advertisement server in accordance with directions received from the web server;

a Content Playback Instance configured to play back and process a tagged content stream from a radio station in accordance with directions received from the web server; and

and an Ad Spot Playback instance configured to obtain the untagged content stream from cache and play back the untagged content stream in accordance with directions received from the web server;

the Content Playback Instance further configured to:

detect one or more tags included in the tagged content stream;

pass control to the Ad Spot Playback instance in response to detecting the one or more tags, as directed by the web server;

the Ad Spot Playback instance further configured to:

determine when playback of the untagged content stream is complete; and

pass control back to the Content Playback Instance in response to playback of the untagged content stream being completed, as directed by the web server.

14. The mobile communications device of claim 13 , wherein the processor is further configured to:

mute the tagged content stream in conjunction with passing control to the Ad Spot Playback instance.

15. The mobile communications device of claim 13 , wherein the processor is further configured to:

mute the at least a portion of the untagged content stream in conjunction with passing control from the Ad Spot Playback instance of the media player to the Content Playback Instance of the media player.

16. The mobile communications device of claim 13 , wherein one or more of the Spot Caching Instance, the Content Playback Instance, and the Ad Spot Playback instances of the media player is transparent to users viewing the browser.

17. The mobile communications device of claim 13 , wherein the processor is further configured to send a request to the advertisement server via a communications interface, the request including a request for one or more targeted data items.

18. The mobile communications device of claim 13 , wherein the processor is further configured to acquire demographic information using the web page in which the multiple instances of the media player are embedded.