Content creation, deployment collaboration, and channel dependent content selection
Content creation and deployment collaboration techniques are described. In one or more implementations, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.
1. In a digital medium online activity environment, a system comprising:
one or more processors;
one or more computer readable storage media storing instructions that, responsive to execution by the one or more processors, implement one or more modules to perform operations comprising:
receiving data via a network describing tracked deployment of a plurality of online activities and a plurality of content included as part of respective ones of the plurality of online activities;
automatically generating a plurality of ratings of the plurality of content, respectively, the plurality of ratings indicating relative performance of the deployment of the plurality of content within the plurality of marketing channels, respectively; and
automatically controlling exposure of the plurality of ratings in a user interface, the user interface including at least one visual components that is updatable in real time as the data is received via the network as part of tracked deployment of the plurality of online activities, the at least one visual component indicating at least one of a plurality of levels of deployment of at least one of the plurality of content as part of at least one of the plurality of online activities.
2. A system as described in claim 1 , wherein the plurality of ratings is based at least in part on commonalities of metadata associated with respective said content in the respective ones of the plurality of channels.
3. A system as described in claim 2 , wherein the metadata describes one or more image processing operations applied to the content or identifies one or more applications used to perform the processing.
4. A system as described in claim 2 , wherein the metadata describes characteristics of a device used to create the content, the characteristics including device type, flash usage, focal length, aperture value, exposure time, zoom level, digital versus analog zoom, lens type, device identifier.
5. A system as described in claim 2 , wherein the metadata describes characteristics of the content, the characteristics including identification of one or more objects in the content or scene classification.
6. A system as described in claim 2 , wherein the metadata describes environmental conditions of a scene in which the content is captured, the environmental conditions including a scene classification, lighting conditions, or whether the environment is likely indoors or outdoors.
7. A system as described in claim 1 , wherein the plurality of channels are based at least in part on device type that is used to consume the content.
8. A system as described in claim 1 , wherein the plurality of channels are based at least in part on a type of communication that is to be used to communicate the online activity.
9. A system as described in claim 1 , wherein the plurality of channels are based at least in part on geographic location.
10. In a digital medium online activity environment, a method implemented by a computing device, the method comprising:
receiving, by the computing device, data via a network describing tracked deployment of a plurality of online activities and a plurality of content included as part of respective ones of the plurality of online activities;
automatically generating, by the computing device, a plurality of ratings of the plurality of content, respectively, the plurality of ratings indicating relative performance of the deployment of the plurality of content within the plurality of channels, respectively; and
automatically controlling, by the computing device, exposure of the plurality of ratings in a user interface, the user interface including at least one visual components that is updatable in real time as the data is received as part of tracked deployment of the plurality of online activities, the at least one visual component indicating at least one of a plurality of levels of deployment of at least one of the plurality of content as part of at least one of the plurality of online activities.
11. A method as described in claim 10 , wherein the plurality of channels are based at least in part on device type that is used to consume the content.
12. A method as described in claim 10 , wherein the plurality of channels are based at least in part on a type of communication that is to be used to communicate the online activity to the potential consumer.
13. A method as described in claim 10 , wherein the metadata describes characteristics of the content, environmental conditions of a scene in which the content is captured, one or more image processing operations applied to the content, or identifies one or more applications used to perform the processing.
14. In a digital medium online activity environment, a system comprising:
means for receiving data via a network describing tracked deployment of a plurality of online activities and a plurality of content included as part of respective ones of the plurality of online activities;
means for automatically generating a plurality of ratings of the plurality of content, respectively, the plurality of ratings indicating relative performance of the deployment of the plurality of content within the plurality of channels, respectively; and
means for automatically controlling exposure of the plurality of ratings in a user interface, the user interface including at least one visual components that is updatable in real time as the data is received via the network as part of tracked deployment of the plurality of online activities, the at least one visual component indicating at least one of a plurality of levels of deployment of at least one of the plurality of content as part of at least one of the plurality of online activities.