MANAGING AD CAMPAIGNS VIA MOBILE DEVICES
In a video advertisement system in which video advertisements are provided to users based on a bidding process in which multiple advertisers compete for video ad placement based on their video ad campaigns, a mobile device module under control of an ad campaign manager controls execution of the plurality of advertisement campaigns by displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign, receiving, from the UI, a review request for at least one video advertisement campaign, and playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.
1 . A method of facilitating management and control of a plurality of video advertisement campaigns in which video advertisements are distributed to a plurality of user devices in an auction-based bidding advertisement insertion system, the method being implemented at a mobile device having a touchscreen display, comprising:
displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign;
receiving, from the UI, a review request for at least one video advertisement campaign; and
playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.
2 . The method of claim 1 , further including:
presenting, on the UI, key performance index data associated with the selected video advertisement campaign.
3 . The method of claim 2 , wherein the key performance index data being presented is preconfigured by a user.
4 . The method of claim 1 , further including:
presenting, on the UI, a filename associated with the creative.
5 . The method of claim 4 , wherein the filename is that of a video file used for the creative.
6 . The method of claim 1 , further including:
monitoring the playing out for errors; and
logging, when an error is detected during the monitoring, the error to a log.
7 . The method of claim 6 , wherein the monitoring includes monitoring for an ill-formatting error in the creative.
8 . An apparatus for management and control of a plurality of video advertisement campaigns in which video advertisements are distributed to a plurality of user devices in an auction-based bidding advertisement insertion system, the apparatus comprising a memory storing instructions and a processor for reading the instructions from the memory and implementing a method, comprising:
displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign;
receiving, from the UI, a review request for at least one video advertisement campaign; and
playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.
9 . The apparatus of claim 1 , wherein the method further includes:
presenting, on the UI, key performance index data associated with the selected video advertisement campaign.
10 . The apparatus of claim 9 , wherein the key performance index data being presented is preconfigured by a user.
11 . The apparatus of claim 9 , wherein the method further includes:
presenting, on the UI, a filename associated with the creative.
12 . The apparatus of claim 11 , wherein the filename is that of a video file used for the creative.
13 . The apparatus of claim 9 , wherein the method further includes:
monitoring the playing out for errors; and
logging, when an error is detected during the monitoring, the error to a log.
14 . The apparatus of claim 13 , wherein the monitoring includes monitoring for an ill-formatting error in the creative.
15 . A video advertisement insertion system, comprising
a bidding server that facilitates display of video advertisements to multiple user devices;
an advertiser's server that bids for placement of video advertisements by the bidding server according to a plurality of video advertisement campaigns; and
a mobile device module that controls execution of the plurality of advertisement campaigns by:
displaying, on a user interface (UI), a user-selectable menu that lists at least one video advertisement campaign;
receiving, from the UI, a review request for at least one video advertisement campaign; and
playing out on the UI, upon receiving the selection, a creative associated with the at least one video advertisement campaign.
16 . The system of claim 15 , wherein the mobile device further:
presents, on the UI, key performance index data associated with the selected video advertisement campaign.
17 . The system of claim 15 , wherein the key performance index data being presented is preconfigured by a user.
18 . The system of claim 15 , wherein the mobile device further:
presents, on the UI, a filename associated with the creative.
19 . The system of claim 18 , wherein the filename is that of a video file used for the creative.
20 . The system of claim 15 , wherein the mobile device further:
monitors the playing out for errors; and
logs, when an error is detected during the monitoring, the error to a log.