IP Library › Granted Patent US 9,955,193
Granted Patent B1
US 9,955,193 · App. 14/634,044 · Granted Apr 24, 2018

Identifying transitions within media content items

Inventors: Jun Hong (Sunnyvale, CA); Yun Shi (Sunnyvale, CA); Ramesh Sarukkai (Los Gatos, CA); Min-hsuan Tsai (Grapevine, TX)
Assignee: Google LLC
H04N21/23424H04N21/233H04N21/23418H04N21/6125H04N21/812
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Quick Facts
Patent No.
US 9,955,193
App. No.
14/634,044
Granted
Apr 24, 2018
Kind
B1
Abstract

Systems and methods are disclosed for identifying transitions within media content items. In one implementation, a processing device process a first media content item, the first media content item being associated with a transition, to identify one or more characteristics associated with the transition. The processing device processes a second media content item to identify at least one of the one or more characteristics at a chronological interval of the second media content item. The processing device receives a sponsored content item. The processing device provides, during a presentation of the second media content item, the sponsored content item at the chronological interval.

Claims (32)

1. A method comprising:

processing a reference media content item with respect to which a first sponsored content item has been previously presented at a chronological interval of the reference media content item to identify one or more characteristics of the reference media content item that are associated with a previously identified transition within the reference media content item, the transition corresponding to the chronological interval of the reference media content item;

processing, by a processing device, a new media content item using the one or more characteristics of the reference media content item that are associated with the previously identified transition within the reference media content item to identify a transition within the new media content item at a chronological interval of the new media content item;

receiving a second sponsored content item; and

during a presentation of the new media content item, providing the second sponsored content item at the identified chronological interval of the new media content item.

2. The method of claim 1 , wherein processing the reference media content item comprises processing the reference media content item to identify a previously identified transition within one or more images that are included within the reference media content item.

3. The method of claim 1 , wherein processing the reference media content item comprises processing the reference media content item to identify a previously identified transition within audio content that is included within the reference media content item.

4. The method of claim 1 , wherein processing the reference media content item comprises processing the reference media content item to identify a previously identified transition within audio content and video content that are included within the first media content item.

5. The method of claim 1 , wherein processing the reference media content item comprises processing a plurality of reference media content items, each of the reference media content items being associated with a respective previously identified transition, to identify one or more characteristics associated with the respective previously identified transitions.

6. The method of claim 1 , wherein the reference media content item is associated with a content insertion indicator that corresponds to the previously identified transition.

7. A system comprising:

a memory; and

a processing device, coupled to the memory, to:

process a reference media content item with respect to which a first sponsored content item has been previously presented at a chronological interval of the reference media content item to identify one or more characteristics of the reference media content item that are associated with a previously identified transition within the reference media content item, the previously identified transition corresponding to the chronological interval of the reference media content item;

process a new media content item using the one or more characteristics of the reference media content item that are associated with the previously identified transition within the reference media content item to identify a transition within the new media content item at a chronological interval of the new media content item;

receive a second sponsored content item; and,

during a presentation of the new media content item, provide the second sponsored content item at the identified chronological interval of the new media content item.

8. The system of claim 7 , wherein to process the reference media content item is to process the reference media content item to identify a previously identified transition within one or more images that are included within the reference media content item.

9. The system of claim 7 , wherein to process the reference media content item is to process the reference media content item to identify a previously identified transition within audio content that is included within the reference media content item.

10. The system of claim 7 , wherein to process the reference media content item is to process the reference media content item to identify a previously identified transition within audio content and video content that are included within the reference media content item.

11. The system of claim 7 , wherein to process the reference media content item is to process a plurality of reference media content items, each of the reference media content items being associated with a respective previously identified transition, to identify one or more characteristics associated with the respective previously identified transitions.

12. The system of claim 7 , wherein the reference media content item is associated with a content insertion indicator that corresponds to the previously identified transition.

13. A non-transitory computer readable medium having instructions stored thereon that, when executed by a processor, cause the processor to:

process a reference media content item with respect to which a first sponsored content item has been previously presented at a chronological interval of the reference media content item to identify one or more characteristics of the reference media content item that are associated with a previously identified transition within the reference media content item, the previously identified transition corresponding to the chronological interval of the reference media content item;

process a new media content item using the one or more characteristics of the reference media content item that are associated with the previously identified transition within the reference media content item to identify a transition within the new media content item at a chronological interval of the new media content item;

receive a second sponsored content item; and,

during a presentation of the new media content item, provide the second sponsored content item at the identified chronological interval of the new media content item.

14. The non-transitory computer readable medium of claim 13 , wherein to process the reference media content item is to process the reference media content item to identify a previously identified transition within one or more images that are included within the reference media content item.

15. The non-transitory computer readable medium of claim 13 , wherein to process the reference media content item is to process the reference media content item to identify a previously identified transition within audio content that is included within the reference media content item.

16. The non-transitory computer readable medium of claim 13 , wherein to process the reference media content item is to process the reference media content item to identify a previously identified transition within audio content and video content that are included within the reference media content item.

17. The non-transitory computer readable medium of claim 13 , wherein to process the reference media content item is to process a plurality of reference media content items, each of the reference media content items being associated with a respective previously identified transition, to identify one or more characteristics associated with the respective previously identified transitions.

18. The non-transitory computer readable medium of claim 13 , wherein the reference media content item is associated with a content insertion indicator that corresponds to the previously identified transition.

Assignments (2)
CHANGE OF NAME Recorded Oct 20, 2017
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 044567/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 12, 2015
From: HONG, JUN; SHI, YUN; SARUKKAI, RAMESH; TSAI, MIN-HSUAN
To: GOOGLE INC.
Reel/Frame 035826/0189 →