Mobile Advertising Wrapper
An advertising system and method is provided for serving advertisements on mobile devices which wrap a page or an application on which they are served. The advertisement may include a wrap portion, a header portion, a footer portion and/or an in-content portion.
1 . A system for serving a digital advertisement for a mobile device, the system comprising:
a processor based device which includes a display and an input device;
a template including a plurality of fields, said template configured to be displayed on said display and configured to receive input from said input device;
wherein at least one of said plurality of fields is an element of an advertisement;
said element being employed to create an advertisement for display on a mobile device; and
said advertisement configured to wrap a content displayed on said mobile device while providing the ability for the viewer to modify said advertisement.
2 . The system according to claim 1 further comprising a code configured to be entered into a webpage which enables access by said processor based device to core elements on said webpage.
3 . The system according to claim 1 wherein said advertisement includes a footer portion and an in-stream portion.
4 . The system according to claim 1 further comprising a code configured to be entered into a mobile application.
5 . The system according to claim 1 further comprising a configuration module for administration and provisioning of said wrapping advertisement.
6 . The system according to claim 1 wherein said advertisement includes a footer portion and an in-content portion.
7 . A method for creating an advertisement for a mobile device, the method comprising:
placing a code within a mobile webpage, said code having the ability to interact with at least one core element of the webpage,
receiving in a template at least one element of a digital advertisement;
said code employing said at least one digital advertisement element and said at least one core element to create an advertisement capable of being displayed with a content on said webpage;
said advertisement wrapping said content; and
said advertisement integrating with said webpage.
8 . The method according to claim 7 further comprising querying said webpage to determine a configuration for said advertisement.
9 . The method according to claim 8 wherein said configuration includes a dimension of said advertisement.
10 . The method according to claim 7 wherein said querying is performed using a cascade style sheet (CSS).
11 . The method according to claim 7 further comprising configuring said advertisement to change in response to a movement of said mobile device.
12 . The methods according to claim 11 wherein said change includes a change in a color of said advertisement.
13 . The methods according to claim 11 wherein said change includes a change in a content of said advertisement.
14 . The methods according to claim 11 wherein said change includes a change in an orientation of said advertisement.
15 . The method according to claim 7 further comprising receiving in a configuration module a provision for said advertisement.
16 . The method according to claim 15 wherein said provision includes selecting a target for said advertisement.
17 . The method according to claim 7 further comprising setting a trigger event which causes said wrapping advertisement to be displayed.
18 . A system for creating an advertisement for a mobile device, said system comprising:
a webpage configured to display on a mobile device;
a code embedded within said webpage; wherein said code is configured to receive at least one element of an advertisement and generate from said element an advertisement which is integrated with said webpage; and
a configuration module in communication with said code, said configuration module capable of determining a format of the advertisement.
19 . The system according to claim 18 wherein said advertisement includes a footer portion and an in-content portion.
20 . The system according to claim 18 further comprising setting a trigger which causes said advertisement to be displayed.