Systems and methods for targeted advertising based on external factors
Systems and method are disclosed for providing advertisements to users by determining the occurrence of user defined external triggering events comprising a moment. One method comprises defining a set of conditions or criteria that define a moment, collecting data associated with said set of conditions or criteria, evaluating whether the conditions or criteria are satisfied and whether the user defined moment has occurred, executing an advertisement campaign associated with said user defined moment, transmitting an advertisement associated with said user defined moment to a target user, and modifying said advertisement in accordance with changes in the data associated with the conditions or criteria.
1. A computer implemented method of providing advertisements to users, the method comprising:
selecting a first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
collecting data associated with the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
evaluating the data collected to determine if the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied;
upon determining that the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied, executing an advertisement campaign associated with the occurrence of the plurality of conditions external to any computing device, system or network that provides or displays advertisements to users by transmitting an advertisement associated with the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users to a targeted user;
displaying the advertisement to the user;
selecting a second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users, the second plurality of conditions being related to the first plurality of conditions;
collecting data associated with the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
evaluating the data collected to determine if the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied; and
upon determining that the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied, modifying the displayed advertisement based on the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users.
2. The computer implemented method of claim 1 , wherein the collected data is stored in a log.
3. The computer implemented method of claim 1 , wherein the collected data comprises meteorological data, weather conditions, temperature conditions, stock market prices, oil and gas prices, sports scores and data, or social media trends.
4. The computer implemented method of claim 1 , wherein the first plurality of conditions relate to specific weather conditions, temperature conditions, stock market prices, oil and gas prices, sports scores and data, or social media trends.
5. The computer implemented method of claim 1 , wherein the advertisements are stored in an advertisement database and are associated with the first or second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users.
6. The computer implemented method of claim 1 , wherein the transmitting to a target user comprises determining the target user by geographic location, net worth, or other demographic factors.
7. The computer implemented method of claim 6 , wherein the target user's profile is stored in a server.
8. The computer implemented method of claim 1 , wherein the modifying of the advertisement is further correlated to the changes in the detected conditions or the occurrence of additional conditions external to any computing device, system or network that provides or displays advertisements to users.
9. A computer system, the computer system comprising:
a data storage device that stores instructions for providing advertisements to targeted users;
a processor configured to execute the instructions to perform a method including:
selecting a first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
collecting data associated with the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
evaluating the data collected to determine if the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied;
upon determining that the plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied, executing an advertisement campaign associated with the occurrence of the plurality of conditions external to any computing device, system or network that provides or displays advertisements to users by transmitting an advertisement associated with the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users to a targeted user;
displaying the advertisement to the user;
selecting a second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users, the second plurality of conditions being related to the first plurality of conditions;
collecting data associated with the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
evaluating the data collected to determine if the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied; and
upon determining that the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied, modifying the advertisement based on the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users, wherein modifying the advertisement comprises modifying at least one of a cost per impression and a targeted demographic.
10. The computer system of claim 9 , wherein the collected data is stored in a log.
11. The computer system of claim 9 , wherein the collected data
comprises meteorological data, weather conditions, temperature conditions, stock market prices, oil and gas prices, sports scores and data, or social media trends.
12. The computer system of claim 9 , wherein the first plurality of conditions relate to specific weather conditions, temperature conditions, stock market prices, oil and gas prices, sports scores and data, or social media trends.
13. The computer system of claim 9 , wherein the advertisements are stored in an advertisement database and are associated with the first or second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users.
14. The computer system of claim 9 , wherein the transmitting to a target user comprises determining the target user by geographic location, net worth, or other demographic factors.
15. The computer system of claim 9 , wherein the target user's profile is stored in a server.
16. The computer system of claim 9 , wherein the modifying of the advertisement is further correlated to the changes in the detected conditions or the occurrence of additional conditions external to any computing device, system or network that provides or displays advertisements to users.
17. A non-transitory computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform a method for of providing advertisements to users, the method comprising:
selecting a first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
collecting data associated with the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
evaluating the data collected to determine if the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied;
upon determining that the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied, executing an advertisement campaign associated with the occurrence of the plurality of conditions external to any computing device, system or network that provides or displays advertisements to users by transmitting an advertisement associated with the first plurality of conditions external to any computing device, system or network that provides or displays advertisements to users to a targeted user;
displaying the advertisement to the user;
selecting a second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users, the second plurality of conditions being related to the first plurality of conditions;
collecting data associated with the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users;
evaluating the data collected to determine if the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied; and
upon determining that the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users are satisfied, modifying the advertisement based on the second plurality of conditions external to any computing device, system or network that provides or displays advertisements to users.